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A head recruiter at Amazon shares the exact résumé formula you should follow to impress any hiring manager

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woman work thinking listening

  • Getting a job at Amazon means your résumé needs to shine.
  • Celeste Joy Diaz, a recruiting manager at Amazon, said she's impressed when applicants ground their accomplishments in data.
  • "We know that our candidates have done a lot of things, but we really want to know, 'what does that mean,'" Diaz told Business Insider.
  • Click here for more BI Prime stories.

Hiring managers look at your résumé to find out all about your previous jobs and experiences. celdiaz

But Celeste Joy Diaz, a recruiting manager at Amazon, said there's a right way to talk about yourself — and quite a few ways to mess it up.

For starters, you can't just name drop the company or your job title. That doesn't give any perspective on what you did every day. 

Providing a rundown of your entire job description also doesn't quite work.

"We know that our candidates have done a lot of things, but we really want to know, 'what does that mean,'" Diaz told Business Insider.

Career experts like executive résumé writer and career strategist Adrienne Tom agree. You can't just state your job title, company, or your daily tasks and expect recruiters to be impressed by you — or even understand what it is that you do.

"A job title alone is not enough to clarify personal value, complexity of skill set, or breadth of expertise," Tom previously told Business Insider. "What matters most in a résumé will be the results that each individual has generated within their roles, regardless of title or rank."

Delete the laundry list of your daily tasks from your résumé — and use this phrase instead

"Titles are great, but we want to understand what was the project you owned, what was the scope of a project, and what did you accomplish," Diaz said. "The best is when it's grounded in data."

And to truly win over Amazon recruiters like Diaz, specify with numbers the value you brought to your company. Diaz told Business Insider that this is a winning phrase:

I created a solution for X amount of customers and it saved X amount of money, using X skill.

This is a great phrase to include in your résumé because it communicates the financial benefit you bring to a company. And bringing in more money is exactly why someone would want to hire you.

Not every role has a clear financial output (unlike positions in, say, sales), but any professional can put their successes into numbers.

I'm a journalist who doesn't know how much revenue I drive, but I would still be able to implement this. In a résumé, I write something like: "I wrote X number of articles a week, attracting X amount of unique views each month."

You could also write how you exceeded your goals, how many projects you started or led, the size of your team or client base, or how many new clients you garnered. 

"No position is exempt from measuring results," Tina Nicolai, executive career coach and founder of Résumé Writers' Ink , previously told Business Insider. "And metrics help employers determine if a person is capable of leading a team, managing clients, or growing the business."

SEE ALSO: A head recruiter at Amazon says the biggest mistake people make on their résumés comes down to their job title

DON'T MISS: An Amazon recruiter says she doesn't expect new grads to be business majors, but there's a line on their résumés that makes them stand out

Join the conversation about this story »

NOW WATCH: Stewart Butterfield, co-founder of Slack and Flickr, says 2 beliefs have brought him the greatest success in life


I found a 'secret' coffee shop hidden in one of NYC's busiest neighborhoods. Here's why it's a remote worker's paradise.

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Au Bon Pain sign

  • Recently, Business Insider embarked on a mission to different shops and cafes in Manhattan to find the best places to do work without a WeWork membership.
  • Starbucks took the top spot, followed closely by a surprising upstart: Au Bon Pain.
  • In fact, there's a secret Au Bon Pain nestled in an unexpected corner of Manhattan. Located in a nondescript office building steps from Radio City Music Hall and Rockefeller Center, this Au Bon Pain was quiet, spacious, and well-stocked — something difficult to find in Manhattan.
  • If you're a remote worker looking for a centrally located spot in Manhattan to get things done, look no further.
  • Visit Business Insider's homepage for more stories.

With WeWork unsteady,remote work on the rise, and New York City still absurdly expensive (and crowded), New Yorkers and visitors trying to get work done outside of the office face a difficult dilemma. I experienced this firsthand when I embarked upon a quest to determine which coffee shops are best to do work in.

Unsurprisingly, most were cramped and loud. On top of the many New Yorkers yelling into their phones, most also blasted playlists. I could barely hear myself think, and the lack of outlets left my phone battery dangerously low.  

But there's an affordable and quiet respite hiding in the wilds of Midtown. Easily accessible by subway — and by foot, if you're enjoying Madison Square Park or Bryant Park — with a delightfully ambient soundtrack, this may just become my new go-to spot in Manhattan.

Welcome to the Au Bon Pain at 1251 6th Avenue.

SEE ALSO: NO WEWORK? NO PROBLEM: Here are the best coffee shops to get your work done if you can’t afford a coworking space

Upon arriving, I discovered that there was a whole outdoor patio area — perfect for anyone looking to enjoy the fall weather.

On a surprisingly warm Friday afternoon, patrons worked on laptops, read, and chatted on the patio.



The fridges were well stocked, and salad and sandwich selection was ample.

Since this is one of Au Bon Pain's more spacious locations in the city, there was a wide range of food available.

Even though I came in the afternoon, just a few hours before closing, I had my pick of food. While I don't think Au Bon Pain is going to win any awards for gourmet food, you'd be surprised how often coffee shops in New York burn through their food supply — even my local Starbucks is perpetually under stocked.



There was a wide array of seating, suitable for everything from a co-working group to families visiting from out of town.

If you have out-of-town guests in New York and running around Midtown, this could be a great spot to take a break. 



There were 32 outlets in the store, making it a freelancer's paradise.

For remote workers, laptops are their offices — and that means they're at the mercy of their battery. After my day in transit, power levels were dangerously low. But pretty much every table at Au Bon Pain had ample outlet access.



Just steps outside of Au Bon Pain was a rare pocket of New York greenery, making it feel all the more hidden.

When I emerged from Au Bon Pain, I found myself in a rare green plaza — an anomaly in Midtown. It made the coffee shop feel all the more hidden.



And right across the street was NBC Studios and "The Tonight Show."

I didn't see Jimmy Fallon, but maybe that's a testament to how secretive this Au Bon Pain is. 



Radio City Music Hall, which has hosted iconic concerts (and my college graduation), was right nearby — meaning you could hop straight from Au Bon Pain to a show.

If I had to run to a performance after work, Au Bon Pain seems like a great place to work remotely.



I would definitely return to this Au Bon Pain. As corporate outposts go, it met and exceeded all of my expectations. However, I'll still try to stick with local coffee shops.

The beauty of a corporate coffee shop is that you generally know what to expect, and it's not putting a significant strain on finances for you to camp out with your laptop.

Au Bon Pain offered all of that and more — I would definitely return for another productive day. However, I will still do my best to frequent local coffee shops, even if it means squeezing into an outlet-less table with the rest of Manhattan. 



A 29-year-old female founder of a multimillion-dollar retail company believes that making a 'good enough' hire can backfire for business owners

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Jordan Jones, Packed Party

  • Packed Party started as a side hustle for founder Jordan Jones and has since raised $2 million in funding without a single unprofitable year – but it wasn't without struggles.
  • Business Insider chatted with the 29-year-old female founder to learn about the biggest mistake she's made in her career and how it affected her business.
  • Jones said that the one mistake that sticks out is how quickly she chose to hire for certain roles.
  • Here's how she's changed her mindset and operations based on this experience to further grow her brand.
  • Click here for more BI Prime stories.

What started as a side hustle out of a 500-square-foot San Francisco apartment for founder Jordan Jones has since become a fast-growing lifestyle brand with $2 million in funding — from angel investors like Steve Hicks and early Facebook executive Blake Chandlee— operating out of a 9,000-square-foot warehouse in Austin, Texas. 

Jones founded Packed Party with the idea of themed party packages, and has since evolved the brand to include cheerful, colorful, and bold products, including accessories, bags, drinkware, home and office supplies, and more.

Jordan Jones Founder & CEO Packed Party

At the time she started Packed Party, Jones was 23 and working in marketing for a data analytics company, but was summarily fired after the firm noticed press coverage about Packed Party and realized Jones probably had other priorities.

And yet, six years later, the brand has 15 employees, has grown its total customer base by 80% in the last year, recently announced a partnership with Whole Foods, and has had over 200% annual revenue growth since its inception. What it hasn't had is a single unprofitable year.

But even the most successful startup founders make mistakes. Jones shared with Business Insider the No. 1 mistake she's made as a young female founder and what she wishes she'd known when starting her company.

The biggest mistake I made was hiring too quickly and too soon

Because Packed Party has grown quickly in its six years of business, and because Jones started the company without much in the way of formal management experience, she initially felt pressure to put hires in place to fill an immediate void.

"I've never made a good hire that has propelled the company forward by plugging what felt like an exploding leak from the floor in a survival-type moment," she said. "Once the ball gets rolling with your business and you have thousands of customers needing things, it's easy to reach for a resume that feels like a B+ rather than wait for an A player to come through the door."

packed party miz

The "good enough" hire Jones made, in one particular case, said "yes" to too many tasks and then had trouble completing them. They missed a purchase order deadline, and the resulting chargeback hurt Packed Party's bottom line. "Communication in our business is key," explained Jones. "A lack thereof always ends in financial issues when you're dealing with tight deadlines and inventory."

Another hire made it difficult for Jones to build processes, which, in turn, affected the morale of future A-plus hires. "A few people today on our team walked into a couple of operational nightmares early on that they've been amazing at sorting through," she said. "For me, the quicker we closed the door on relationships not serving the company, the better off we were financially and culturally."

Now I've removed myself from the hiring process entirely

Jones recognized she was part of the problem, typically hiring candidates based off gut feelings and instincts, similar to how she approached the brand's design process. "I put a lot of emotion into it," she said. "I was asking people about their mom, dog, cousin, and their favorite product."

And, because she's young, early hires often saw her as less of a boss and more of a friend. "Our brand is so fun, so there was — and still is — an expectation for me to stay in this playful, creative light," said Jones. "You can be friendly at work but, at the end of the day, you're both there to get the job done. If it's not getting done, it isn't going to work."

Jones has since passed the responsibility of hiring and management to Packed Party's president and HR representative, both of whom handle recruitment and serve as employees' direct managers. She stills meets candidates to say "hi" and to ensure they're a cultural fit, but tries to primarily focus on her strengths: design and partnerships.

"Our president and HR person ask the hard-hitting questions and leave emotion at the door," said Jones. "Today, as a multimillion-dollar brand, it actually runs a lot smoother not having my hands gripping the wheel. I don't have to do everything for us to be right side up; you take your time and put smart people in place, and your life gets a lot easier."

SEE ALSO: A 26-year-old college student took $200 and launched a $1.7 million swimwear business in a year out of her apartment. This is how she did it.

READ MORE: The 26 most essential apps and devices every entrepreneur needs in their toolbox, according to founders and CEOs

Join the conversation about this story »

NOW WATCH: Taylor Swift is dropping a new album. Here's how the world's highest-paid celebrity makes and spends her $360 million.

Is your CEO brilliant, a jerk, or both? Here's how to tell

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Adam Neumann

Rob SheltonAdam Neumann's actions at WeWork are classic "brilliant jerk." He is a smart, entrepreneurial visionary with great charisma. But, he also established a corporate culture that was filled with large doses of alcohol and drugs (according to employees who spoke to Business Insider and saw both passed around at company parties). Many questioned if the business could ever be profitable, given the significant upfront lease commitments, especially in the face of an economic turndown or less than stellar occupancy rates. He had lots of self-dealing where he received large payments from the company to buy or lease his personal assets. And, he had control of the company through dual class shares that gave him ten votes for each of his shares. Finally, the directors and funders had to admit that Adam Neumann was not cut out for the CEO job, and they fired him.

Is the creative CEO in the company you work for or in the company that you are investing in brilliant, a jerk, or both? We have seen numerous examples of visionary corporate leaders who set out to change the world. Some have succeeded, like Steve Jobs, who built Apple into a trillion-dollar company. Others are like Elizabeth Holmes, who created Theranos as an innovative blood testing company and then took the company into bankruptcy, losing investors almost a billion dollars. 

Marc Epstein

Jobs has certainly been referred to as a "brilliant jerk." Elon Musk, trailblazer CEO at Tesla, has behaved erratically in the past and, for some, undermined his credibility as a leader. Travis Kalanick's leadership at Uber has helped change the way transportation operates in cities around the world, but his brash operating style and the company culture he created led him to be tossed out of the company. One exasperated Uber board member proposed adding "No brilliant jerks allowed" to Uber's list of cultural values.

SEE ALSO: 10 harmless mind tricks that make people like you more

How to tell what kind of jerk you have on your hands

So how can you tell whether your creative leader is going to be a Steve Jobs or Jeff Bezos creating amazing companies, or an Elizabeth Holmes or Kenneth Lay (from Enron) that destroyed their companies? How can you tell the difference? 

These are critical questions for board members, investors, employees, and others that choose to work with dominant visionaries. To answer these questions, we talked with leading board members and executives that work with dominant visionaries and are able to provide some guidance on how to detect the red flags and develop approaches to successfully managing and working with these leaders. These are explored in our new book "The Brilliant Jerk Conundrum: Thriving with and Governing a Dominant Visionary."



What is different about dealing with dominant visionaries?

The challenge for board members, investors, and employees alike is how to deal with these dominant visionaries who are often brilliant, unpredictable, difficult to work with, and sometimes downright mean. But it's also how to support the creative talent of brilliant new leaders while still maintaining the necessary structure, systems, and guidance that is required for effective corporate governance.



They really are different

Dominant visionaries show up in new Silicon Valley startups and also in old established companies. They can be the CEO and founder, or they can be other executives who are not afraid to exercise their power. No matter what their origin or position, they are charismatic leaders with a disruptive vision. And their magnetic personality and story attracts investors, customers, and employees. They are all confident — but sometimes they have hubris and are overconfident.

The history of these eccentric visionary leaders is mixed. While some of these leaders soar and achieve great success, others crash and burn. When we look at the spectrum of these extraordinary leaders, we see brilliance combined with stubbornness and a penchant for breaking rules. Some of these firebrands start out acting as role models but then deteriorate into unattractive behaviors, sometimes turning into jerks or liars or both.

Read more:The life and rise of Shane Dawson, a $12 million YouTuber with a history of offensive remarks who just dropped a documentary on Jeffree Star



They lead with executive omniscience

Dominant visionaries typically use three ways to control their companies and we call this the aura of executive omniscience:

  • Asymmetric power. Often dominant visionaries have almost total control over their boards. Boards are supposed to be independent, but in many instances the CEO is also chairman and is able to direct the outcome of all votes. In addition, dual-class ownership structures may provide the leader with absolute voting control.
  • Cult of personality. Many of these leaders are visionaries with bigger-than-life personalities coupled with a story of how they will change an industry and maybe the world. They are quite persuasive and able to convince people to follow them. These leaders exude confidence and may bully people in pursuit of their vision. 
  • Opaqueness. By controlling the free flow of information, leaders are often able to block visibility to performance data that is critical to effective decision making and governance. When the board is not provided with information needed to govern and is shielded from a clear picture of company performance, governance is significantly harmed.

The presence of any of these three elements does not guarantee there will be a problem, but it is a clear signal there could be a problem.



There is a lot at stake here

Two important lessons emerged from our discussions with board members, extensive research, and experience dealing with the conundrums of multiple brilliant jerks:

  1. The presence of an authoritarian trailblazer requires special handling. The traditional corporate governance principles are needed, but must be supplemented with additional practices. With an inspired and highly controlling powerhouse at the helm, boards, investors, and employees need to be ready for a different journey
  2. The best actions to govern, thrive, and survive depend on the type of visionary you are dealing with. Dominant visionaries are not all the same. With some visionaries, there is a risk of getting in the way and curtailing the value they could create. With other types, complacency is a huge mistake. Left unsupervised, their behavior could destroy the company.

Our work is at the nexus of corporate governance and innovation and looks at how boards and others can best manage and work with leaders like Steve Jobs or Elon Musk and other dominant visionaries to maintain corporate control while not stifling innovation and creativity. This is the conundrum.

Marc J. Epstein, PhD was, until recently, Distinguished Research Professor of Management at Jones Graduate School of Business at Rice University in Houston, Texas, as well as a former professor at Stanford Business School, Harvard Business School, and INSEAD. Dr. Epstein has written extensively on corporate and nonprofit board governance, the role of boards of directors, organizational trust, and corporate accountability. He is the author of 20 books and well over 200 professional papers that have won numerous top academic, professional, and business awards. Connect with him via theconumdrumpress@gmail.com.

Rob Shelton is a globally recognized Silicon Valley–based consultant, author, and speaker on entrepreneurial excellence, breakthrough innovation, and scaling to drive rapid growth. Over the past 40 years, Shelton served as trusted partner and adviser to CEOs and senior executives at leading organizations in the valley and around the world. Connect with Shelton via theconumdrumpress@gmail.com.  

Together, they previously collaborated (along with Tony Davila) on Making Innovation Work: How to Manage It, Measure It, and Profit from It (2006), a bestselling book from Wharton School Publishing. Their newest book, The Brilliant Jerk Conundrum, is available via Amazon and other fine booksellers.



The founder of Gympass reveals the single hiring mistake first-time entrepreneurs make that ends up dooming their scaling dreams

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cesar carvalho gympass

  • One of the best pieces of entrepreneurship advice has to do with hiring top talent.
  • Instead of looking for people who can do the job today, look for people who will still be successful two or three years from now.
  • That's according to Cesar Carvalho, the cofounder and CEO of corporate fitness program Gympass.
  • When he first started Gympass, he hired people with the skills for a small startup, rather than for the large company it became.
  • Click here for more BI Prime stories.

When he launched Gympass in summer 2012, Cesar Carvalho never imagined that the company would one day scale to include 49,500 fitness facilities across the globe.

That was a problem.

Gympass is a corporate fitness program similar to ClassPass. Once a company signs up, its employees have access to a range of gyms in different locations, at a discounted rate. Current global clients include Uber, PayPal, and Deloitte.

When Carvalho, the company's cofounder and CEO, started building Gympass, he was a student at Harvard Business School; he dropped out soon after to work full-time on his business.

Carvalho told Business Insider that his inability to envision a bigger future for the company — which currently employs about 800 people worldwide — negatively influenced his hiring strategy. Specifically, he made the mistake of looking for people who could do the job that day, as opposed to people who would still excel in their role years into the future.

"The hiring decisions that we made in the beginning were not optimal," Carvalho said. "We had to continuously bring more senior people to the company. And what I learned from it is that being able to plan for the next two to three years helps a lot on that."

Today, he seeks candidates "who are going to be great [working on] not what has to be done today, but two to three years from now."

You probably won't regret over-investing in hiring top talent

Carvalho's observations about hiring mirror those of Patty McCord, the former chief talent officer at Netflix. McCord previously told Business Insider that managers should always be considering whether the team they have now will still be able to push the company forward in six months. If not, the manager may need to replace some people on their team.

Read more:A manager's No. 1 job is to create 'resume-worthy' experiences for employees, says Netflix's original chief talent officer — and using the '6-month rule' is key

To be sure, a stellar candidate may not necessarily want to join your fledgling startup.

"It's actually super challenging to make the decision to hire someone for what the company needs three years from now," Carvalho said. "At the point in time that you're making the decision, you might not have at the bank the cash that you need to support that person."

That means "taking two leaps of faith on the future of the company," Carvalho said. Not only are you assuming that this person will still be a good fit in three years — you're also assuming that the business will still be successful in three years.

Columbia Business School assistant professor Jorge Guzman told Business Insider that a proactive mindset at the start of a company's journey, as evidenced by actions from the founders that anticipate future growth, actually ties to measurable growth in terms of an IPO or acquisition.

Carvalho wishes he'd invested more in the people running his company from the outset: "Had we done it, we would have been at a much better stage today than we currently are."

SEE ALSO: A Columbia Business School professor studied 10 million US companies — and found that 'proactive' startups are way more likely to IPO or get acquired

Join the conversation about this story »

NOW WATCH: Kylie Jenner is the world's second highest-paid celebrity. Here's how she makes and spends her $1 billion.

10 alarming facts about teacher pay in the United States

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Louisiana hand raise teacher

  • In the United States, many first-year teachers can expect to earn a salary of less than $40,000.
  • The average teacher spends almost $500 on their own classroom supplies, and many teachers are forced to work a second job to make ends meet.
  • Here are 10 alarming facts about teacher pay in the United States.  
  • Visit Business Insider's homepage for more stories.

With the beginning of the school year well underway, thousands of teachers across the United States are busy lesson-planning, supply-buying, and, most importantly, shaping the minds of tomorrow.

While educating our youngest generation is a huge responsibility, it comes with an unexpectedly low monetary return. 

Despite requiring significant schooling, training, and certification to become a teacher, the profession pays significantly less than other career paths requiring the same level of education. 

Some teachers are even having to turn to alternative methods of making money on the side in order to make ends meet. 

Related:10 jobs that pay well and let you live out your childhood fantasy, from stunt performer to ice cream taster

Here are 10 of the most alarming facts about teacher pay in the United States.

SEE ALSO: We asked teachers to name one thing parents should never do

DON'T MISS: 14 ways to save money that are easier than you'd expect

The average salary for a teacher in the US is $60,477, and starting salaries are often below $40,000.

According to the National Education Association, the average salary for a teacher in the US was $60,477 a year for the 2017-18 school year. For context, that's around the same average salary as a personal trainer or an event planner.

Meanwhile, the average starting salary for a teacher in the US is below $40,000 in 63% of the nation's school districts, according to the organization. And in nearly 300 districts, teachers earn a starting salary below $30,000.

According to a recent Economic Policy Institute report, teachers are paid 21.4% less than similarly educated and experienced professionals.



The US ranks seventh in the world for teacher pay — but pays less than half of what the No. 1 country pays its teachers.

The US consistently ranks seventh in the world for average teacher pay.

At the top of the payscale, a US elementary school teacher makes $67,000 a year, and a US high school teacher makes $71,000 a year on average.

Compare this to Luxembourg, the No. 1 country for teacher salary, where elementary school educators make up to $124,000 a year on average, and high school teachers make $138,000 a year.

Other countries that beat the US in teacher pay include Switzerland, South Korea, the Netherlands, Germany, Austria, and for elementary school teachers, Ireland.



In the highest-paying state for teachers, New York, teachers need to earn a master's degree within five years.

Teachers in New York make a median salary of $78,576 a year.

According to CNN, that's around the same salary as a physician's assistant, a college agricultural sciences professor, or a veterinarian.

That's also about $25,000 above the median salary of all workers in New York, which comes out to $50,825 a year.

Of course, it is also worth noting that New York is one of the few states that requires its teachers to earn a master's degree within the first five years of teaching.



And in the lowest-paying state, Oklahoma, half of all teachers are making less than $33,630 a year.

According to USA Today, Oklahoma teachers make a median of $39,306 a year, only a few thousand dollars above the median Oklahoma salary of $33,630 a year. Keep in mind that this is the median, which means that roughly half of the teachers in the state make less than that amount.

According to careerbuilder.com, $39,000 a year is roughly the same average salary as a carpenter, construction equipment operator, or a correctional officer.



Over 20% of teachers have second jobs.

According to NEA Today, around 16% of teachers hold a second job over the summer, and 20% of them hold a second job year-round.

The report also found that the younger a teacher is, the more likely they are to hold a second job.

The publication also found that if you were to count second jobs within the school system, such as coaching, teaching evening classes, or directing shows, this statistic jumps from 20% to 59%.



Teachers pay an average of $480 out of pocket for school-related expenses.

In 2018, the National Center of Education Statistics found that teachers were spending an average of nearly $480 a year out of their own pockets for supplies for their students and classrooms. 

That's nearly double the $250 federal tax deduction available to teachers.

The organization also found that 94% of teachers in the US had spent their own money on school supplies.



Teachers often work more hours than the school day provides.

The average school day is only 6.7 hours long, but according to EdTech Magazine, the average teacher usually works 12 to 16 hours a day.

Between lesson plans, grading papers, staff meetings, and required duties like chaperoning, most teachers are at school long after the final bell rings.

A 16-hour workday would correspond to an 80-hour workweek. For the salary of a teacher in some of the lower-paying states, that comes out to barely more than $9 an hour.



Teacher salaries have decreased by 4.5% over the last 10 years.

In April, the National Education Association found that the average teacher salary actually decreased, rather than increased, over the past decade by 4.5%, when adjusted for inflation.

Average starting salaries for teachers have also decreased in the past decade, dropping 2.9% when adjusting for inflation.

This means that teachers today have less money in a significantly more expensive world.



71% of Americans believe teachers deserve to be paid more.

According to a 2018 PDK Poll, 71% of Americans believe teachers deserve to be paid more. When only parents were polled, that number rose to 74%.

The poll also found that among teachers who "feel undervalued by their community," who think their pay is unfair, or who earn less than $45,000 annually, 62% have considered leaving the profession.

A majority of teachers — 55% — said they wouldn't want their child to follow them into the profession, citing inadequate pay and benefits as a chief reason.

 



The US has been experiencing a teacher shortage since the 2008 recession.

Back in 2008 when the market crashed, schools across the country had to let teachers go, and, according to the National Education Association, they've been struggling to hire new, qualified teachers since the recession ended.

The shortage is especially severe in poorer school districts, where teachers are more likely to have "less experience, fewer credentials, and lack the educational background in the subject matter they are teaching," according to NEA Today.



I spent the day with a New Jersey commuter who rides a Jet Ski to work, and it changed the way I think about my week

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jet ski

  • David Pike lives in Jersey City, New Jersey, and he works in Brooklyn, New York. His morning commute across state lines takes him only 15 minutes. He travels by Jet Ski.
  • Pike started Jet Skiing to work in April, and he plans to do it from April to November every year moving forward.
  • Every workday morning, Pike gets a picture-perfect view of the lower Manhattan skyline and the Statue of Liberty on his way to work for his own company in Red Hook, Brooklyn.
  • I shadowed Pike on a sunny September day to see what his commute is like. Here's a look inside the life of a Jet Ski commuter. 
  • Visit Business Insider's homepage for more stories.

SEE ALSO: Stunning photos and detailed maps show all the places to stop on the perfect American road trip across the Southwest

DON'T: MISS I've spent a month of my life visiting my family on Guam, and I think it's one of the most underrated tourist destinations in the US. These photos will show you why.

The morning I went to meet David Pike, I understood why he does what he does. I live in Brooklyn, and in order to get to his apartment, I had to take a subway to a PATH train to New Jersey's light rail line ...



... to a Lyft from the Danforth Avenue Station. It wasn't cheap, and it took awhile — almost two hours.



When I got to David's I couldn't help but notice that his building looked like a hotel. When we spoke on the phone, he said I could shadow his workday from around 9 a.m. to 2 p.m.. These two thoughts made me wonder if David's whole life was like a vacation.



So, what kind of guy jet skis to work anyway? As you might've guessed, David seems like an incredibly chill person. He even tried on his wetsuit for me to take his picture since he won't have to wear it in the water for another month or so.



For now, he just wears this wetsuit-like jacket over his clothes when it's chilly out.



I knew David had his own company — New York Trolley Company — but I had no idea what his day-to-day was like. Needless to say, I was a bit shocked when I asked him to lay out all the items that he would take with him, and there was no laptop, no chargers, and no documents of any kind — just a little fan and some tools.



Most people check the weather before leaving their home each morning, but David also checks wind speeds and directions for his morning commute using an app called IKitesurf.



David's apartment building is less than a five-minute walk from the dock where he parks his jet ski.



As we approached the dock, David said his jet ski was the one on the end.



I assumed David would have a waterproof phone case, but he doesn't need one. The front compartment of his jet ski keeps all of his things dry.



It was big enough to fit my backpack and David's backpack.



This is everything David and I brought with us to Brooklyn — two backpacks, two life vests, two fenders, and some rope.



Fenders keep his jet ski from getting dinged up on the dock.



The jet ski can hold three people safely, and the seat is comfortable.



David spent about $1,000 on his jet ski, and it costs him $60 a gas fill-up every two weeks. Before jet skiing, David spent $18 a day on his commute.



David started jet skiing to work in April and he plans to do so until November.



If he keeps this up, he'll be saving money on transportation by next year.



After I suited up, David offered to take my picture before we got out on the water.



First, David had to pull the jet ski off of the ramp and reel it in with an attached rope.



David got on first ...



... and took the jet ski out for a quick spin around the harbor.



Then, it was my turn to get on. I was a tiny bit nervous, but I'm pretty sure I didn't show it.



It wasn't scary, though. I thought I would feel like I was about to fall off the whole time, but I didn't ...



... and even when we started to go faster, I was relaxed and having the time of my life.



It was pretty cool to see the New York City skyline start out appearing so small ...



... and appear bigger and bigger as we drove toward it.

See also: Apply here to attend IGNITION: Transportation, an event focused on the future of transportation, in San Francisco on October 22.



At one point during the trip, David turned to me and said: "Wanna swing by the statue?"



He was referring to the Statue of Liberty, and as you can tell by this photo, I said yes. This made me think about how even though I live in New York, I don't go out of my way to experience it the way David does.



We slowed back down as we got closer to the dock in Brooklyn.



When we arrived, David held onto the dock as I disembarked the jet ski first.



Then, he began to tie his jet ski to the dock.



David removed our belongings from the dry compartment ...



... and we put our life jackets in the same compartment before leaving the dock.



David works in Red Hook — a Brooklyn neighborhood known for its industrial seaside vibe.



When I saw David's office, it all started to come together.



As previously mentioned, David owns the New York Trolley Company, and his offices are his trolleys.



David deals with paperwork at home and commutes to Red Hook about three times a week to clean and maintain his vehicles.



After about three hours of work, David heads home for the day.



David docks his jet ski where his trolleys are parked, so it's not a far walk.



Back at his parking spot, David unties his jet ski from the dock ...



... and puts his things back in the dry compartment.



The ride back started out slow because the waves were bigger than they were on the way there ...



... but we sped-up about halfway through the ride and I swear I felt like I was flying ...



... until we arrived back at the harbor in Jersey City. I asked David how long he plans to continue this jet-ski commute. "Forever," he says.



I told David his lifestyle was pretty tempting, especially considering the square footage of his apartment compared to my Brooklyn apartment.



David jokingly replied with something about there being openings in his building. I chuckled a bit — that's something you'd never hear in Brooklyn.



When we got back to Jersey City, David secured his vehicle ...



... and put his life vest in a chest on the dock.



He then covered his jet ski to protect it from UV rays.



On my way home, I decided that having wet feet was a small price to pay for the day I'd had. And when I was on the light rail headed back to the PATH train to the subway, there's one thought I could not shake ...



... I'd rather be jet skiing.



I'm a social scientist and Holocaust refugee. To have true equal pay, we need a mindset shift

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Riane Eisler

  • Riane Eisler is an internationally renowned social systems scientist, cultural historian, and attorney. Her most recent book, co-authored with anthropologist Douglas P. Fry, is "Nurturing Our Humanity."
  • She is also a refugee of the Holocaust, which inspired her to study why different groups try to establish power over others. One of these issues is with the "gendered system of values" she sees in most cultures.
  • Eisler writes that traits seen as stereotypically "feminine," like soft emotions, are systemically devalued. But the systems that value of "masculine" traits have led to some of the "biggest problems" humanity faces.
  • To work towards true equity, society needs to have a mindset shift.
  • Visit Business Insider's homepage for more stories.

I was a child refugee from the Holocaust. This impacted me greatly, pushing me to investigate the root causes of forces driving one group to seek and establish power over other groups. Today, I am a social systems scientist and cultural historian. I have spent the last four decades exploring social structures and values in relation to the major issues of our times. One of those issues is the unequal treatment of men and women in all realms of life, including the wage gap that persists between them. 

From soccer fields to the C-Suite, the rallying cry for equal pay for equal work by women is growing louder. While it is certainly necessary to focus on pay equity, let's not let those efforts prevent us from reexamining – and working to change — the broader social context that needs fixing.

Most cultures today, including American, are rooted in a gendered system of values. Besides the unnecessary and harmful fact of cutting behaviors and traits into two separate halves — the things women do, and the things men do – our old gender stereotypes and the devaluation of the "feminine" have biased us against anything stereotypically associated with women.  

Cooperation, love, kindness and the work they give rise to, including caring for people starting in childhood — these are among the behaviors stereotypically associated with women.  They are considered "soft," have been labeled "women's work," and given little or no economic value. And traits that align with "soft" behaviors have also been devalued — even scorned. 

Terrence Real, co-director of the Harvard University Gender Research Project, noted that young boys and girls in the US start off by being equally emotional, expressive, and dependent. But whereas girls are generally allowed to remain emotionally expressive, boys are subtly, and at times dramatically, socialized away from expressing their "soft" emotions and dependency needs. They are taught that "real" men despise and suppress in themselves anything that is "soft" or feminine, and to despise other men who express that aspect of their humanity.

In other words, our gendered system does not just create inequalities between men and women: it attaches unequal value to the very concepts and definitions of "masculine" and feminine"  No wonder female soccer players are perceived as less valuable than their male peers and that the work of caring for children is not economically valued. 

This dynamic is especially prevalent in what I call "domination" systems such as the one we are currently battling.  In domination systems, family, economic, and social structures support rigid top-down rankings: man over man, man over woman, race over race, religion over religion, etc.  Extreme examples include despotic regimes such as ISIS or the Taliban, North Korea under Kim Jong-un, and abusive parental behavior in individual families.  Fear, force, and insecurity are important factors in holding domination-oriented social systems together.  I discuss this in more depth in the new book I have written with anthropologist Douglas P. Fry, "Nurturing Our Humanity."

To varying degrees, we still find a domination orientation in our workplaces — athletic fields included.  Top-down rankings, fear of missteps that might lead to job loss or the destruction of a career and insecurity about myriad issues large and small abound.  Women must constantly ask themselves: Do I dare call my boss out on a flawed analysis he presented that will shape strategic planning for years to come? Is it okay for me to express my thoughts in a meeting?  Will my colleagues resent me for leaving earlier than they do each day to pick up my baby from daycare — and will this cause me to lose opportunities, responsibilities, status and pay?

Read more: At my first boardroom meeting, there wasn't a seat for me at the table full of white men, so I asked the CEO to move over

The 'partnership system'

In contrast, relations in what I call a "partnership system"— beginning with gender and childhood — are based on mutual respect, accountability, and equity.  Importantly, activities such as caring, caregiving, and nonviolence are not considered inferior or unproductive. We see the positive impact of partnership principles like equality, care, compassion, mutual respect, and accountability in European nations such as Sweden, Finland, and Norway, where men and women are partners in both the family and national leadership and a generally high standard of living, low crime rates, and high happiness scores prevail.

If we are to meet the growing calls for equal pay, we must call for a mindset shift — one that leaves behind old thinking in which anything associated with gender is viewed as "just" women's issues, and marginalized or ignored.  We must recognize that stereotypically "feminine" attributes are inherent in all people — male and female — and that these traits have immense value to society. At the same time, there is also an immense cost for scorning or devaluing these attributes, for men as well as for women.  

On the individual level, Dr. Real found that boys suffer from the requirement that they disassociate themselves from soft emotions …  For boys, he writes, "the development of their own sense of masculinity is not, as in most other forms of identity development, a steady movement toward something valued, as much as a repulsion from something devalued. Masculine identity development turns out to be not a process of development at all, but rather a process of elimination."

On the societal level, the domination-oriented systems we have inherited, founded upon stereotypical "masculine" attributes including domination, toughness, and a proclivity toward aggression, generate and exacerbate the biggest problems humanity faces today: the destruction of our natural environment, poverty, violence, war ...

When we recognize that stereotypically "feminine" attributes are inherent in all people, male and female, we begin to move toward an enduring equality between men and women in the workplace.  We also begin to shift to a system in which "productive" work is redefined to include caring for and educating people, and the significant economic value of these activities is acknowledged — ultimately changing how we measure economic health. These changes are needed for a day-to-day reality in which both boardrooms and nurseries are filled with equal numbers of women and men compensated equally, human value is seen as just that, and the work of caring for children, the elderly, and the sick, now still mostly done by women for free in households and poverty wages in the market, is justly rewarded. 

Joining together we can leave the gendered system of values that continues to cause so much misery behind — making our world better for all. 

SEE ALSO: 4 career lessons women often learn too late, according to an executive coach

Join the conversation about this story »

NOW WATCH: Ray Dalio shares what he's learned from his succession plan at the world's largest hedge fund


'Fortnite' creator Epic Games is making space for 2,000 more employees at its North Carolina headquarters

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Fortnite World Cup Birthday

  • Epic Games, the company behind "Fortnite," is quietly expanding its headquarters and overall business.
  • Epic recently announced plans to expand its Cary, North Carolina headquarters from 450,000 to 500,000 square feet, creating space for as many as 2,000 new employees.
  • Epic has also used the massive amounts of revenue from "Fortnite" to recruit top industry talent and launch its own PC video game store.
  • Visit Business Insider's homepage for more stories.

The company behind the world's biggest video game is about to get even bigger, literally.

"Fortnite" creator Epic Games will expand its Cary, North Carolina headquarters from 450,000 to 500,000 square feet, and the company says the new space will support an additional 2,000 employees.

Epic has been located in Cary since 1999 and moved to its current 8.2-acre site in 2015. The expansion will begin in 2020 and is expected to take three or four years. The company announced the expansion in an October 3 press release, which included encouraging statements from Cary's mayor and the local chamber of commerce.

"We are elated that Epic Games is expanding their Cary headquarters! They are doing amazing things, and we are so proud of all they're accomplishing," Cary Mayor Harold Weinbrecht said in the announcement. "We know that Epic could locate anywhere in the world, and we're grateful that they've chosen to continue to call Cary home."

"Fortnite" is the most popular game in the world with more than 250 million players, and the game reportedly generated $2.4 billion in revenue for Epic during 2018. In March, Epic CEO Tim Sweeney said the company had achieved "economies of scale" thanks to "Fortnite," and the company has wasted no time expanding its business.

Read more:The CEO behind 'Fortnite' says it's 'evolving beyond being a game' and explains the company's ambitious vision

In December 2018, Epic launched the Epic Games Store, a new digital storefront for PC games that gives developers a larger cut of sales revenue than Steam, the current juggernaut of the PC market. Sweeney said the store could remain profitable while taking a 12% fee from game sales, whereas Steam, Apple's App Store, and Google Play normally charge take 30% from developers.

In addition to "Fortnite," Epic is responsible for Unreal Engine, a game development suite that's popular with major video game companies and indie developers alike. Epic earns a percentage of revenue from games that license "Unreal," including hit titles like "Mortal Kombat" and "Gears of War." Epic rewards developers who use both Unreal and the Epic Games Store by taking a reduced 7% revenue fee from sales in the store.

Epic has also been recruiting top video game industry talent in the past year, adding former Overwatch League Commissioner Nate Nanzer, fighting game expert Seth Killian, and Respawn Entertainment cofounder Jason West. 

SEE ALSO: The creator of ‘Fortnite’ is trying to shake up the PC gaming industry — here’s why a lot of folks are furious about it

Join the conversation about this story »

NOW WATCH: I cleaned my entire apartment with 4 of Amazon's highest-rated cleaning robots, but I could've done a much better job myself

A former Google Cloud engineering leader is joining Microsoft-owned GitHub to lead its data group (GOOG, GOOGL, MSFT)

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Rachel Potvin Profile

  • GitHub announced Friday that Rachel Potvin, formerly an engineering leader at Google Cloud, will join as its new vice president of engineering, leading the data group.
  • Previously at Google, Potvin worked on building developer tools and managing customer and product data.
  • Potvin says she joined GitHub because of its focus on making software developer more accessible for all types of users including beginner coders.
  • Click here for more BI Prime stories.

It's not easy to find a company with more reach than Google, where Rachel Potvin worked for more than a decade, rising to lead a key part of Google Cloud. 

But in moving to GitHub, Potvin says she saw a chance to create developer tools for a much broader audience than she had previously considered. 

"I was so motivated and excited by the mission of GitHub to make software development more accessible for that broad group of people who had never had the opportunity to enter the tech sector otherwise," Potvin told Business Insider.

Potvin joined GitHub as its first vice president of engineering to lead the data organization, GitHub announced on Friday. It's a new role at GitHub that speaks to its ambitions roughly a year after becoming part of the Microsoft empire. 

GitHub, which Microsoft acquired last year for $7.5 billion and now has 40 million users, is popular with developers for sharing their code. 

As GitHub's head of data, Potvin will oversee analytics, data engineering, and machine learning. She says that one challenge will be prioritization, as the team was taking on many initiatives but didn't have a leader before.

Before GitHub, Potvin spent 11 years at Google, where she most recently ran the Google Cloud Insights organization that managed Google Cloud's customer and product data. Her team also built data products to inform Google and its customers on business and product decisions. 

And prior to that, she worked for six years at the video game company Ubisoft and nearly two years at Deloitte. 

"The amount of impact this company is having is just so broad," Potvin said. "When I was in the video game industry at Ubisoft, at the time I was writing developer tools for hundreds of people. At Google, I was writing developer tools for thousands of people. Now at GitHub, we're writing developer tools for millions of people, and the impact is very exciting."

A 'developer focused universe'

Potvin's team creates the annual Octoverse report, which compiles trends in programming, such as what are the most popular and fastest-growing programming languages

Potvin says her goals as the new head of data is to also work on tools that make it easier for people to code, such as autocomplete suggestions, vulnerability-finding tools, and more. 

"I think there's a lot of potential to make software development more effective and secure and give people more confidence in the work they're doing," Potvin said. 

Potvin says she has a passion for creating developer tools, which she did at Google and will be doing at GitHub now. She says that at Google, while the team did "great work" in building systems for "elite developers," she also wants to build for students, academics, and other types of developers who may just be starting out. 

For example, most of GitHub's users are from outside the US, and GitHub also has many student users. Potvin hopes to make GitHub more intuitive for these users.

"I certainly know some students in my life who are using GitHub but who also need some hand-holding sometimes because they need to figure out what are the next steps and they have some current concerns about navigating the system," Potvin said. "There's always more opportunity to improve."

Read more: $20 billion Stripe is making a new global push with the product that's helping open source developers on GitHub get paid for the code they write

When she heard about the role opening up at GitHub, she felt it combined her passions for developer tools and data. She says that once she started talking to GitHub about the role, it was "a ball rolling downhill."

"This role is super exciting to me because it takes advantage of the world of data and couples it really nicely with this developer focused universe," Potvin said. "I think it was really the perfect role for me despite how much I love Google. It was a tough choice but I feel confident I made the right choice."

Got a tip? Contact this reporter via email at rmchan@businessinsider.com, Telegram at @rosaliechan, or Twitter DM at @rosaliechan17. (PR pitches by email only, please.) Other types of secure messaging available upon request. You can also contact Business Insider securely via SecureDrop

SEE ALSO: Microsoft wants to make its cloud the platform 'for every workload on the planet,' and one way it's doing that is helping startups win bigger customers

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NOW WATCH: Stewart Butterfield, co-founder of Slack and Flickr, says 2 beliefs have brought him the greatest success in life

13 billionaires who dropped out of college before making their fortunes

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bill gates stanford speech

You don't need an Ivy League degree to become a billionaire. In fact, some billionaires don't have degrees at all — though not always for lack of trying.

Some dropped out to focus on their companies, like Facebook CEO Mark Zuckerberg, while others made their fortunes long after leaving school, like Uber cofounder Travis Kalanick. These billionaires dropped out of a wide variety of schools, from Harvard to UCLA to The City College of New York.

Read more: 5 Hollywood celebrities who became billionaires and are vastly more rich than their peers

Approximately 1 in 8 billionaires on the 2018 Forbes 400 ranking of the wealthiest people in America was a college dropout, Business Insider's Rachel Premack previously reported. 

Keep reading to meet 13 billionaires who also happen to be college dropouts.

SEE ALSO: Meet Laura Arnold, the billionaire philanthropist taking on the parole system with Jay-Z and Meek Mill

DON'T MISS: This is how the world's 5 youngest billionaires spend their time and money

Fashion designer Ralph Lauren dropped out of Baruch College at The City College of New York.

The 79-year-old designer founded his eponymous fashion company by selling ties out of his desk drawer while working in an office in the Empire State Building, according to the company's website

Called "the man who made American fashion cool" by Forbes, Lauren currently has a net worth of $5.8 billion — and he only finished two years of college.



WhatsApp cofounder and former CEO Jan Koum dropped out of San Jose State University.

Koum worked at Yahoo for nine years before founding WhatsApp, Business Insider previously reported in May 2017.

The 43-year-old computer programmer has a net worth of $10 billion, Forbes estimates. 



Mark Zuckerberg left Harvard after his sophomore year to focus on Facebook.

Zuckerberg founded the social network to help fellow students learn the names of the people in their classes, Business Insider previously reported. He dropped out shortly after.

The 35-year-old entrepreneur has a current net worth of $66 billion, Forbes estimates.



Las Vegas Sands CEO Sheldon Adelson dropped out of the City College of New York.

Adelson first became wealthy after founding a company called COMDEX that hosted technology-focused trade shows, Business Insider previously reported in May 2019. In 1995, Adelson and his partners sold it along with other smaller shows to SoftBank for $862 million. 

The 86-year-old has a net worth of $33.1 billion, Forbes estimates.



CNN founder Ted Turner left Brown University before graduating ... but not by choice.

Turner was expelled from Brown for allowing his girlfriend to live with him in his dorm room, Business Insider previously reported. Despite the rather murky end to Turner's time as a student there, the university issued him honorary degrees years later.

The 80-year-old has a net worth of $2.2 billion, Forbes estimates.



Ty Warner, the creator of Beanie Babies, dropped out of Kalamazoo College in 1962 because he couldn't afford it, according to the Chicago Tribune.

Warner went on to sell encyclopedias, work as a valet, and sell stuffed animals for now-defunct toy company Dakin before founding Ty Inc. and creating the iconic Beanie Baby, according to HuffPost. Forbes reports that Warner also owns several hotels, including the Four Seasons in New York.

But Warner's career wasn't without controversy. He pled guilty to charges of tax evasion in 2017 for hiding income in a Swiss bank, according to HuffPost.

The 74-year-old now has a net worth of $2.6 billion, Forbes estimates.

Source: Chicago Tribune



DreamWorks Animation cofounder David Geffen once lied about having graduated from UCLA to keep a job in the mailroom of now-defunct talent agency William Morris.

Geffen later admitted publicly that he had actually dropped out of the University of Texas at Austin, according to Forbes. He worked as a talent agent at William Morris prior to founding DreamWorks.

The 76-year-old is now the richest man in Hollywood, and Forbes estimates that his net worth is about $8.4 billion.

Source: Business Insider



Michael Dell dropped out of the University of Texas at Austin to sell computers.

As a student, Dell spent his spare time upgrading PCs and selling them from his dorm room, Business Insider previously reported in November 2018. He made $180,000 in his first month of business the summer after his freshman year and never went back to school.

The 54-year-old has a current net worth of $30.6 billion, Forbes estimates. 



Oracle founder Larry Ellison dropped out of two different universities.

Ellison enrolled in the University of Illinois at Urbana-Champaign after high school but dropped out during his sophomore year after his adoptive mother died, Business Insider previously reported. He later completed one semester at the University of Chicago.

Read more: The life and rise of billionaire Oracle founder and international playboy Larry Ellison, who dropped out of college twice and has a $68 billion fortune

The 75-year-old has a net worth of $63 billion, according to Forbes.



Bill Gates left Harvard after two years to found Microsoft.

In 2010, The Harvard Crimson called Gates "Harvard's most successful dropout." He left the Ivy League school during his sophomore year in 1975.

The 63-year-old is worth $102 billion, according to Forbes.

Read more: Bill Gates is no longer the 2nd-richest person in the world. Here's how he spends his $107 billion fortune, from a luxury car collection to incredible real estate



Uber cofounder and former CEO Travis Kalanick studied computer engineering at UCLA before dropping out to work on now-defunct search engine Scour.

After Scour filed for bankruptcy, Kalanick also founded a networking-software company called Red Swoosh. Kalanick sold Red Swoosh to Akamai for $23 million in 2007, Business Insider previously reported. He used some of that money to spend a year traveling the world before founding Uber.

The 43-year-old has a net worth of $3.7 billion, Forbes estimates.

Read more: The life and rise of Travis Kalanick, Uber's controversial billionaire co-founder and former CEO



Donald Newhouse dropped out of Syracuse University to join his family's publishing business.

Newhouse went on to build that business, Advance Publications, into a media empire. The company now owns numerous television stations, newspapers, and magazine publisher Conde Nast, Forbes reports.

Newhouse, 90, now has a net worth of $12.8 billion, according to Forbes, and in 2016, he returned to Syracuse to accept an honorary degree and deliver a commencement speech to that year's graduating class.



Carnival Corp. chairman Micky Arison dropped out of the University of Miami to help his father found their now-famous cruise line.

The first position Arison ever held at Carnival was sales representative. He went on to serve as the company's CEO for 34 years, according to Forbes.

Arison, 70, has a net worth of $7.7 billion, Forbes estimates.

Read more: The 25 richest people in New York, ranked



PRESENTING: The small retailer's ultimate guide to partnering with Amazon so you can make a boatload of money with fewer risks

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Amazon accounts for half of all e-commerce conducted in the US, and third-party sellers last year made 58% of the sales in the marketplace, according to the company's annual report. Much of that is driven by small and midsize business partners, or SMBs, of which Amazon has 1 million nationwide.

Retailers of all shapes and sizes — from brick-and-mortar to e-commerce — are increasingly feeling the influence of the tech giant. The right answer to the Amazon question will vary from business to business. Whether your company is all in, all out, or somewhere in between, our takeaway is simple: Having no Amazon strategy is no longer an option.

To help you navigate, we've rounded up reports, reviewed the data, spoken with experts, and boiled it down into this handy guide.

Our sources include:

  • Mike Farrell, senior director of market and customer intelligence for Sidecar, a multichannel e-commerce service.
  • Melissa Horvath, owner and designer for Pittsburgh-based Sweet Water Decor, whose sales increased more than 3 times from using the platform.
  • James Thomson, formerly business head of Amazon Services and now partner at Buy Box Experts, a consulting firm that specializes in marketplace management for Amazon sellers.
  • Melanie Travis, co-founder and CEO of upmarket swimwear brand Andie, who has elected to sell directly to customers through her company's own platform.
  • Chris McCabe, a former investigator at Amazon and the founder of a consultancy that helps Amazon sellers whose accounts have been suspended.
  • Nick Denissen, Amazon's first-ever vice president of small business, and former vice president of marketplace business.

Subscribe to learn what small and midsize retailers need to know when working with Amazon.

Subscribe here to read our feature: The small retailer's ultimate guide to partnering with Amazon so you can make a boatload of money with fewer risks, from small-business owners and Amazon itself

Join the conversation about this story »

NOW WATCH: Kylie Jenner is the world's second highest-paid celebrity. Here's how she makes and spends her $1 billion.

The 2 most surprising parts of retirement, according to a man who left work at 65

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Bill Brown

  • Bill Brown was surprised by two things when he first retired: how negative people were when he told them he was retiring and how much time he started to spend with his wife. 
  • The central South Carolina resident said he and his wife have found a rhythm that works for them, one where they spend more time apart. He took up woodworking as a hobby.
  • In the year and a half that he's been retired, he's enjoyed several vacations with his wife and has kept busy, despite what people predicted.
  • Business Insider is looking for your retirement stories. If you're in or nearing retirement, email yourmoney@businessinsider.com.
  • Read more personal-finance coverage.

It's no surprise that retirement changes everything.

But when Bill Brown decided to retire at 65 in spring 2018, there were two things in particular that caught him off guard. The first started before he'd even left work.

"Instead of saying, 'Oh boy, great!' It was all, 'Oh, you're not going to like that,'" Brown told Business Insider. "I would have much rather heard people say, 'Well there you go, buddy, I hope I can do the same myself.'" 

He said his coworkers and friends' lack of enthusiasm dampened his spirits about retirement. He describes himself as a "type A" personality and has always had a full life and career in the IT department of a trucking company. "Even if you think someone's not going to like retirement, don't tell him that," Brown said. 

His next surprise didn't come until a few weeks into retirement: He realized he had underestimated the amount of time he and his wife would actually end up spending together. After years of having their own careers and lives outside the house, there was suddenly more time together than there had been for years. "I know that sounds rude, but that caught both of us off guard," he said. 

"When we worked, we saw each other sometimes daily, but sometimes only on weekends because I traveled," Brown said. In fact, he said, they were having so much together time at home that they had to change their post-retirement schedules.

To spend some time apart, his wife filled up her calendar. "She increased the volunteer activities that she undertakes, and she sought out friends that were her age so that she could go to breakfast or lunch with them," Brown said. Brown himself took up woodworking in a shed in the backyard to have his own hobby. 

However, they both enjoy having some time together. "It's good to know when you turn the TV on at home that somebody sitting there with you," Brown said. 

Over a year after retiring, Brown says that he's far from bored. When not woodworking or doing occasional consulting work, he now spends time traveling, often with his wife. He's done anything but dislike retirement, as some people predicted, and he and his wife have found a happy rhythm of living together at home. 

Join the conversation about this story »

NOW WATCH: Jeff Bezos is worth over $160 billion — here's how the world's richest man makes and spends his money

15 things you're doing that make people dislike you immediately

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  • It's not hard to make someone dislike you, whether you're interacting online or in real life.
  • If you share something overly personal too soon or hide your emotions, for example, you may unwittingly repel people.
  • Even the smell of your sweat or a hard-to-pronounce last name — things that are mostly out of your control — can be a turn-off.
  • Visit Business Insider's homepage for more stories.

Generally speaking, you've only got a few seconds to make someone want to spend more time with you.

And in those precious few seconds, everything matters — from your last name to the smell of your sweat (unfair and gross, we know).

Making a good first impression is vital when it comes to job interviews, first dates, or important meetings with your boss — therefore, it's really important to know if some of your behaviors are bringing people in, or totally turning them off.

Below, you'll find a list of 15 various scientific findings on the traits and behaviors that make people dislike you, both online and in person.

SEE ALSO: 14 habits of the most likable people

Sharing too many photos on Facebook

If you're the kind of person who shares snapshots of your honeymoon, cousin's graduation, and dog dressed in a Halloween costume all in the same day, you might want to stop.

A 2013 discussion paper from researchers at Birmingham Business School suggested that posting too many photos on Facebook could hurt your real-life relationships.

"This is because people, other than very close friends and relatives, don't seem to relate well to those who constantly share photos of themselves," lead study author David Houghton said in a release.

Specifically, friends don't like it when you've got too many photos of family, and relatives don't like it when you've got too many photos of friends.

Ben Marder, of the University of Edinburgh, also worked on the study and warned: "Be cautious when sharing and think how it will be perceived by all the others who may see it. Although sharing is a great way to better relationships, it can also damage them."



Having too many or too few Facebook friends

In a 2008 study, Michigan State University researchers asked college students to look at fictional Facebook profiles and decide how much they liked the profiles' owners.

Results showed that the "sweet spot" for likability was about 300 friends. Likability ratings were lowest when a profile owner had only about 100 friends, and almost as low when they had more than 300 friends.

As for why 300-plus friends could be a turn-off, the study authors write, "Individuals with too many friends may appear to be focusing too much on Facebook, friending out of desperation rather than popularity."

On the other hand, the college students doing the evaluation each had about 300 Facebook friends themselves. So the researchers acknowledge that in a population where the most common number of Facebook friends is 1,000, the sweet spot for likability could be 1,000.

Keep in mind, though, that a 2014 survey found that the average number of Facebook friends among adult users was 338.

Interestingly, the study also suggested that participants weren't consciously aware that they liked people less when they had too many or too few Facebook friends.



Disclosing something extremely personal early on in a relationship

In general, people like each other more after they've traded confidences. Self-disclosure is one of the best ways to make friends as an adult.

But psychologists say that disclosing something too intimate — say, that your sister is having an extramarital affair — while you're still getting to know someone can make you seem insecure and decrease your likability.

The key is to get just the right amount of personal. A 2013 study led by Susan Sprecher at Illinois State University suggests that simply sharing details about your hobbies and your favorite childhood memories can make you seem warmer and more likable.



Asking someone questions without talking about yourself at all

That same 2013 study by Sprecher found an important caveat to the idea that self-disclosure predicts closeness: It has to be mutual. People generally like you less if you don't reciprocate when they disclose something intimate.

In the study, unacquainted participants either engaged in back-and-forth self-disclosure or took turns self-disclosing for 12 minutes each while the other listened. Results showed that participants in the back-and-forth group liked each other significantly more.

As the authors write, "Although shy or socially anxious people may ask questions of the other to detract attention from themselves, our research shows that this is not a good strategy for relationship initiation. Both participants in an interaction need to disclose to generate mutual closeness and liking."



Posting a close-up profile photo

If your LinkedIn profile features an image of your face practically smushed up against the camera, you'd be wise to change it.

Research from 2012 suggests that faces photographed from just 45 centimeters — about 1.5 feet — away are considered less trustworthy, attractive, and competent than faces photographed from 135 centimeters, about 4.5 feet, away.



Hiding your emotions

Research suggests that letting your real feelings come through is a better strategy for getting people to like you than bottling it all up.

In one 2016 study, the University of Oregon researchers videotaped people watching two movie scenes: the fake-orgasm part of the movie "When Harry Met Sally" and a sad scene from "The Champ." In some cases, the movie-watchers were instructed to react naturally; in another, they were instructed to suppress their emotions.

College students then watched the four versions of the videos. Researchers measured how much interest the students expressed in befriending the people in the videos, as well as their assessments of the personalities of the people in the clips.

Results showed that suppressors were judged less likable — as well as less extroverted and agreeable — than people who emoted naturally.

The researchers wrote: "People … do not pursue close relationships indiscriminately — they probably look for people who are likely to reciprocate their investments. So when perceivers detect that someone is hiding their emotions, they may interpret that as a disinterest in the things that emotional expression facilitates — closeness, social support, and interpersonal coordination."



Acting too nice

It makes logical sense that the nicer and more altruistic you seem, the more people will like you. But some science suggests otherwise.

In a 2010 study, researchers at Washington State University and the Desert Research Institute had college students play a computer game with four other players, who were really manipulations by the researchers.

Here's how one of the study authors explained the study procedure in The Harvard Business Review: "Each participant was placed in a five-person group, but did not see its other members. Each was given endowments that they could in their turn choose to keep or return, in whole or in part. There was some incentive to maximize one's holdings, but not an obvious one."

"The participants were told that, at the end of the semester, a random drawing of their names would be held and those few who were chosen would have their holdings converted to Dining Services coupons redeemable at campus eateries."

Some of the fake participants would give up lots of points and only take a few vouchers — a rather altruistic behavior. As it turns out, most participants said they wouldn't want to work with their unselfish teammate again.

In a similar, follow-up experiment in the same study, some said the unselfish teammate made them look bad; others suspected they had ulterior motives.



Humblebragging

In an effort to impress friends and potential employers, some people disguise bragging as self-criticism. This behavior, otherwise known as "humblebragging," could be a turn-off, according to a working paper from Harvard Business School.

The authors of that paper asked college students to write down how they'd answer a question about their biggest weakness in a job interview. The results suggested that more than three-quarters of participants humblebragged, usually about being a perfectionist or working too hard.

Yet independent research assistants said they'd be more likely to hire the participants who were honest, and found them significantly more likable. Those students said things like, "I'm not always the best at staying organized" and "sometimes I overreact to situations."

Another alternative in a job-interview situation is to talk about weaknesses that don't directly relate to the position — for example, a fear of public speaking if you're applying for a writing role.



Getting too nervous

Never let 'em see — or smell — you sweat. Research suggests that the odor of your nervous sweat may subconsciously influence people's judgments of your personality.

In 2013, researchers at the Monell Chemical Senses Center had participants watch videos of women in everyday situations, like working in an office and taking care of a child. While watching the videos, they sniffed three kinds of sweat: sweat that someone had produced while exercising, sweat produced during a stressful situation, and sweat produced during a stressful situation that had been covered up with antiperspirant.

Participants were then asked to rate the women on how competent, confident, and trustworthy they seemed.

Results showed that participants rated the women lower on all measures when they smelled the stress-induced sweat. When they smelled the stress sweat that had been covered up with antiperspirant, they rated the women more positively.



Not smiling

When you're at a networking event and meeting lots of new people, it can be hard to keep a smile plastered on your face. Try anyway.

In 2016, researchers at Stanford University and the University of Duisburg-Essen found that students who interacted with each other through avatars felt more positively about the interaction when the avatar displayed a bigger smile.

Bonus: A 2015 study found that smiling when you first meet someone helps ensure that they'll remember you later.



Including a smiling emoticon in an email

Here's where things get confusing. Even though smiling in person can make you more likeable, research suggests smiling virtually can work to your detriment — especially in more formal settings.

2017 article published by researchers in Israel and the Netherlands found that including smiling emoticons in an email makes you seem less competent — and doesn't make you seem warmer.

In the first of a series of studies, participants read an email that included either just text or text plus a smiley. The email was written by a hypothetical project teammate. Results showed that the hypothetical teammate was perceived as only slightly warmer and as significantly less competent when the person included a smiley.



Having a hard-to-pronounce name

We know: This one's really not fair.

But here's the science: A 2012 study by researchers at the University of Melbourne, the University of Leuven, and New York University found that people with more complicated last names are judged more negatively.

In one experiment included in the study, undergraduate participants read a mock newspaper article about a man running for an upcoming local council election. Some participants read about a man with a relatively easy-to-pronounce last name (Lazaridis or Paradowska); others read about a man with a harder-to-pronounce name (Vougiouklakis and Leszczynska).

As it turns out, participants who'd read about the man with the simpler name said that candidate was a better fit for the government position than participants who'd read about the man with the more complicated name.



Name-dropping

It can be tempting to mention that famous author who graduated from your alma mater or that time you met Kylie Jenner in order to impress your conversation partner. But the tactic can backfire.

That's according to researchers at the University of Zurich. In 2009, they published a study suggesting that name-dropping makes people seem both less likable and less competent.

For the study, University of Zurich students interacted with "partners" via email (the emails had really been generated by the researchers).

In some emails, the partner mentioned that Roger Federer was his friend and that they'd worked out together. In other emails, the partner only mentioned that Federer was a friend. In another set of emails, the partner mentioned that he or she was a fan of Federer. And in some emails, the partner didn't mention Federer at all.

Results showed that the stronger the supposed association between the partner and Federer, the fewer participants liked their partner. The researchers found that was largely because participants felt their partners were manipulative.



Offering a weak handshake

Extend a limp noodle to a new acquaintance and you could undermine the positive impression you're trying to make, according to an article by psychologist John D. Mayer published in Psychology Today.

2000 University of Alabama study found that people could predict the personalities of undergraduates they shook hands with. Specifically, the handshake raters intuited that the students with firm handshakes were more positive, more outgoing, and less socially anxious.

Meanwhile, a 2008 study published in the Journal of Applied Psychology found that, in mock interviews, students who had a firmer handshake at the beginning of the interview were ultimately perceived as more hireable.



Acting like you don't like someone

Psychologists have known for a while about a phenomenon called "reciprocity of liking": When we think someone likes us, we tend to like them as well.

In 2009, researchers at the University of Waterloo and the University of Manitoba found that when we expect people to accept us, we act warmer toward them — thereby increasing the chances that they really will like us. So even if you're not sure how a person you're interacting with feels about you, act like you like them and they'll probably like you back.

If, on the other hand, you don't express fondness for the person you're meeting, you could potentially turn them off.

 

 



How to start a money-making YouTube and Instagram influencer career using your smartphone

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Tessa Barton

  • You don't need fancy equipment or industry connections to start a YouTube or Instagram influencer career.
  • In fact, some successful influencers use just a smartphone and a few popular apps.
  • Influencers make money by promoting products on social media, earning directly from platforms like YouTube, and through other avenues like merchandise.
  • We spoke to top influencers and industry execs on their tips and tricks to getting started with little more than a smartphone. 
  • Visit Business Insider's homepage for more stories.

You might think the millions of followers that popular social-media influencers have come from expensive equipment and years of experience.

But some of the internet's top creators say one of the best tools to use, especially starting out, is simply your smartphone. 

Although many smartphones today, like some of the latest Apple iPhones at an upwards of $1,000, can cost as much as a fancy DSLR camera, 81% percent of Americans already own a smartphone, according to the Pew Research Center. And it's likely the smartphone you already own is good enough to start with. 

We spoke to top influencers ranging from Benji Travis, who has been creating content online for over a decade, to recent internet stars like Jennelle Eliana Long, who rose to fame in just under a month, on what tools they used to get started.

They debunked the misconception that you need tons of money to begin and shared their personal experiences building a business empire online.

From using the camera on your phone and a $30 video editing app to get started on YouTube, to utilizing popular apps like Instagram to get in touch with your favorite brands and build a potential sponsorship, here's how to start an influencer career from your smartphone. 

To read the full posts, subscribe to Business Insider Prime.

How to start without spending tons of money

  • Entrepreneur Benji Travis shares tips on how to grow an audience online on the YouTube channel Video Influencers, which he runs with Sean Cannell, a fellow creator. 
  • Travis said a creator doesn't need fancy equipment to be successful, and said his wife Judy Travis, who is popular in the beauty-vlogger community, filmed her first few YouTube videos with a camera that cost less than $50 propped on a stack of shoe boxes. 

Read the full post here: How to start a YouTube career without spending tons of money, according to a creator with millions of subscribers

Benji Travis

Getting your first 1,000 subscribers on YouTube

  • Travis also shared tips on how to get your first 1,000 subscribers. 
  • He said he supports himself by running four YouTube channels with a combined 3.8 million subscribers, and that gaining those first 1,000 subscribers on YouTube allows creators to apply for YouTube's Partner Program and start earning ad revenue.
  • But he said it isn't easy and shared tricks on how to build a career online fast. 

Read the full post here: 4 tips to getting your first 1,000 YouTube subscribers, according to a creator with millions of them

How to edit Instagram photos like a professional influencer, using your phone

  • The Instagram influencer Tessa "Tezza" Barton and her husband, Cole, developed a photo-filter app inspired by Tezza's popular Instagram page, which has 776,000 followers.
  • The app was launched a year ago and has 2 million downloads, Tezza said. 
  • She shared her tips on how to edit Instagram pictures on your phone so they will stand out. 

Read the full post here: How to edit Instagram photos like a professional influencer, according to the creator of a photo app with over 2 million downloads

Jennelle Eliana

How to edit a YouTube video using your phone

  • YouTube phenomenon Jennelle Eliana Long, who gained 1.6 million subscribers on YouTube within a month of posting her first video, uses only her iPhone X to film and edit them, she told Business Insider. 
  • Long is a perfect example of why you don't need fancy equipment to be successful on YouTube. She had no prior editing or filming experience and spent little money to start. 

Read the full post here: A rising YouTube star with 1.6 million subscribers uses her iPhone and a $30 app to make her videos

Alisha Marie

How to use Instagram direct messaging to land brand deals

  • The YouTube star Alisha Marie, who has 8 million subscribers, said she's landed brand-sponsorship deals by reaching out to the brand using the direct-message feature on Instagram. 
  • She shared what messages she's sent to brands and land deals, and other industry insiders, like Ian Borthwick, SeatGeek's director of influencer marketing, agreed that messaging brands on Instagram was a good way to express your interest in a company. 

Read the full post here: YouTube star Alisha Marie uses Instagram direct messages to land brand deals. Here are the DMs she sends.

Join the conversation about this story »

NOW WATCH: Tobey Maguire's 'Spider-Man' is a classic, even though it's one of the more under-appreciated superhero films


Stunning photos show what it's really like to work deep underground in an American coal mine

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Terry Hardman works underground at the West Elk Mine in Somerset Colorado, April 28, 2016.

  • In the US, coal mining is a shrinking industry. In 1923, there were about 883,000 coal miners; today there are about 53,000.
  • Working in coal mines is dangerous — miners have to deal with toxic gases, plus the threat of being crushed, drowned, or injured from fires and explosions.
  • Some miners love it. It can be a family tradition, it's exciting, and the pay is usually pretty good. When a mine closes, miners would often rather work in another mine elsewhere than retrain.
  • Curtis Burton, a 42-year-old coal miner, who spent 17 years working in mines, told Business Insider what the job is like.
  • Visit Business Insider's homepage for more stories.

Coal mining is dark, dirty, and dangerous work.

It's not for everyone — it's for the few who love to descend into the bowels of the Earth to extract "black gold." Even as they face the risk of mines collapsing, or catching on fire, or the long term health threats like black lung.

As Curtis Burton, who spent the last 17 years working in or for coal mines in Pennsylvania, told Business Insider, coal mining is a hard job, but it's also entirely unique. "Every day you're seeing a part of the earth nobody else is seeing ever," he said.

Coal currently fuels just under 40% of the world's electricity. It's the most polluting fossil fuel, but it's also cheap and relatively plentiful. In the US, natural gas and renewables are replacing it as the top energy sources, even as President Donald Trump has promised to bring coal mining back.

Asia has the most coal mines operating today, with 1,200. The area is responsible for 75% of the world's consumption. Coal mines are also booming in Australia, which earns about $67 billion in annual exports from them.

Here's what life working in coal mines is really like.

SEE ALSO: A day in the life of a Russian diamond miner in Siberia, who wakes up at 5:30 a.m., spends 9 hours a day in the mine, and gets 76 vacation days a year

DON'T MISS: More coal-fired power plants were retired during Trump's first 2 years than all of Obama's first term, report says

Down in a coal mine, there's no such thing as a "nine to five."

Miners usually work shifts, and they can be on for 10 days in a row. Some head down before sunrise and return anywhere from seven to 12 hours later.

Curtis Burton, 42, said at Cumberland Mine in Greene County, Pennsylvania, there are three eight-hour shifts, but each one ends up taking 10 hours, because of the two hours it takes to get to the site before miners can get to work.



Inside a mine there's no natural light. Although Burton said with all of the technology, it's no longer as dark as once it was. "But when you shut everything off it's as dark as dark gets," he said.

"Everyday when you go underground you're seeing a part of the earth nobody is else is seeing ever. I always thought it was neat," he said.



When Burton started mining 17 years ago, miners brought their own clothes — typically blue jeans, a T-shirt, a belt to hold a torch and tools, and heavy boots.



Now miners wear clothing with reflective patches.



Helmets protect the head, and torches light the way.



In Poland's largest mine, Pniowek, before work begins miners cross themselves in front of Saint Barbara, the patron of miners ...

Source: Washington Post



... and they never say good morning to their peers, because it's bad luck. Instead, they say, "God bless."

In Germany, they say "Glueck Auf," which roughly translates to "good luck," because of how uncertain the coal miner's life is.



Burton (seen here) said in the US, it was mostly "old timers" who had their rituals. "Miners are a creature of habit," he said. If the left boot goes on first, that's the way it'll carry on going.

When Burton was going down into the mines every day, he said he kissed the photograph of his daughter who had passed away, and asked her to make sure to look out for him and ensure he got out.



Miners descend thousands of feet into the earth to get to the coal. Burton said getting underground was quick — it might take four minutes in an elevator.

Source: Mining Technology



But it can take two hours, along miles of rail tracks, for miners to get to the working section of the mine. They are paid for this time.



Because mines go so deep, the air pressure can be enormous. And while ceilings can be bolted, it's not a foolproof technique. Burton said some mines have tried to cut costs by using cheaper roof bolts, but it's counter-productive, and unsafe.

Floors can heave and walls can collapse. Miners call it a "bounce."



There are also deadly gases in the mines, like carbon monoxide and methane. Miners no longer take canaries down to test air quality, though.

That ended in 1986, and was replaced by an electronic detector that provides a digital reading of gases. Monitoring the mines is necessary, because methane doesn't have a smell, and it can't be seen. Typically, the deeper a mine goes, the more methane is released, because there's more pressure. When methane mixes with coal dust the combination can be explosive.



To get methane out, miners pump fresh air into the mine. Unfortunately, methane is unpredictable and can billow through the mine unexpectedly.

According to Edward Kavazanjian Jr., a professor of civil engineering at Arizona State University, the problem isn't setting up proper ventilation. It's that coal mines sometimes cut corners, not wanting to waste valuable resources, like time and money.



Coal mining is, and has been, a changing industry. Technology, like rock crushers and shovel swings, have replaced workers for years. That's how employment managed to fall from 250,000 miners in 1979 to 53,000 in 2010, while coal production still increased.

Source: Time



Despite the technological advances, it's still exhausting work. Burton said quite a few tasks are repetitive and physical, like hanging power cables, and manually stacking crib blocks (which provide support in the mines).

Source: The New York Times 



At the end of a long shift, miners need to rest.

Although some miners are more tired having to defend their jobs all the time from the public's negative perception of it.



But they're strong. After the Crandall Canyon Mine disaster in 2007, to find miners to interview, NPR journalist Scott Carrier said he looked for men with arms the width of his legs.

Source: NPR



Piotr Grabon, a safety engineer who works with miners in Poland, said miners are typically "tough guys." In a lot of ways, they're disciplined like the military, and well aware that mistakes can be deadly.

Source: Washington Post



Food is essential. In West Virginia, the unofficial mining food is pepperoni rolls. They're thought to have been one of the main items miners took down in the early days of mining, since cured meats last longer.

Burton said pepperoni roles were a staple, along with ham and lunch meat sandwiches. Mines also now have microwaves. He said in his time he'd had some pretty good, inventive meals underground. Sometimes, they cooked on top of a load center, which is a power distribution box with 12,470 volts running through it, that everything plugs into.

"On several occasions, my wife would make a big pan of lasagna for the guys on the crew," he said. "They're your family; you're often around them more than your family."

So for Christmas dinner, or Thanksgiving, he would bring down a pan of lasagna and put it on top of the hot load center, so that come lunch time the team would have a nice hot meal.



A big draw for miners is the high pay. As Debbie Baker, who lived in Letcher County, Kentucky, told The New York Times, you could always tell if someone was a miner in her town, because they had money.

In the US, you don't need a college education to be paid well. In Kentucky, in 2011, if a miner was willing to work overtime, they could be bringing in $100,000 a year, plus overtime.

For Burton, who never planned to be a miner, even though several family members had worked in mines, it was the pay that drew him to it.

"It was dumb luck," he said. "I looked around and thought what can I make the most money doing, and my buddy said mining is making money at the time." He started on $20 an hour, and it grew on him from there.



The danger of the job also makes it a matter of pride. It creates a camaraderie between those risking their lives.

Burton said working for the coal mining company on the surface wasn't quite the same.



It can be a family affair, too, with several generations working in the same mine. These two men worked a mine in northern Colorado, with two other brothers and their uncle.

Source: ABC News



For a lot of mining areas, coal has become a symbol. In West Virginia, the state's official rock is coal, and rivers, roads, and sports stadiums are all named after it.

Source: Time



And toiling coal miners are seen a symbol of traditional American masculinity, a lot like cowboys.

Source: The Week 



Today, surface mining produces more coal in the US than underground mining. About 430 surface mines produce about 500 million short tons of coal per year, while around 230 underground mines produce about 270 million short tons.

Source: EIA



In the US, one mining technique is known as "room and pillar mining," where corridors are cut out in a grid pattern. In a mine in Huntington, for example, corridors were cut eight feet high and 15 feet wide, running for 1,000 feet. After 70 these parallel corridors were cut 100 feet apart, the same was done across, creating an underground network of streets.

Sources: NPR, Encyclopedia Britannica



What comes next is called retreating, which is when miners carve the valuable coal out of the remaining walls, and allow ceilings to collapse. The technique can be dangerous, and is known as "greeding it out."

When the ceilings collapse, it actually relieves pressure in the mine. Excavation has improved also with most coal mines using machines to chisel out the coal instead of explosives.



The other main form of underground mining in the US is "longwall," where coal is cut from seams that are often a mile long and hundreds of feet thick. As Burton put it, "it's like a giant meat slicer. It just goes back and forth along the block of coal, like a big old thing of baloney, and you're just cutting it."

In 2011, longwall mining was responsible for 40% of coal in the US from underground mines.

This type of mining can impinge on people who live in the area, however. The heavy machinery can cause noise pollution, and the removal of such large amounts of coal can cause roads to crack and streams to empty.



Coal mining is still dangerous. In 2010, West Virginia had the worst coal mining disaster in the US in 40 years, when an explosion killed 29 people.

The year before, 34 people died mining, which was a record low for the US.

The US had its worst ever coal mining accident in 1907, when 362 people died after a coal mine exploded in Monongah, West Virginia. That year, 3,242 people died in coal mining accidents. Coal mines have continued to have fires and explosions, killing hundreds of miners over the years.

Burton said he would like to believe mines have gotten safer, but during times of economic hardship mines often started making cutbacks, which could be dangerous.

He had his own scare in August 2005, when he was in a mine with a good friend and the roof buried them. They were injured but they survived. Despite the danger, he said he was always going to continue working.

"To me, at that time, there was no question. I was going back in. I don't like to say it's part of the job, but you understand the inherent nature of the beast when you go underground. Most guys hopefully understand things happen, that you're still dealing with mother nature underground. If you do something she don't like she's gonna let you know about it."



Working for years in mines can cause other health issues, like black lung.

Black lung comes from inhaling coal dust. The dust blankets the miner's airways, and when white blood cells try to break the dust particles down, they fail, and end up damaging lung tissue instead.

Between 2011 and 2016, a NPR and Frontline investigation found more than 2,000 coal miners had black lung in Appalachian states alone, when the federal government had only reported 99 cases across the country.



Burton, who has a brother who's still working in mines, said black lung was a big problem.

"It's more prevalent today then it ever was because the machinery is bigger. As you run back and forth with bigger machinery, it makes a lot more breathable dust that gets into the air," he said.

He said mines had practices to alleviate it, like wetting down roadways, installing proper ventilation, turning on water sprays, ensuring cuttings heads were working properly, and making sure miners positioned themselves to minimize harm. They also tried to control and direct the dust.

"But it's not a problem that's going away easily," he said.



Despite the health problems stemming from coal dust, at least one retired miner, named Joe Wimmer, actually missed it. He said he craved it the way smokers crave nicotine.

"When you get coal dust in your lungs, you want to go back,"he told ABC News in 2010.



But more retirements might be coming. Between 2011 and 2016, the total value of the four biggest coal companies in the US fell from $33 billion to $150 million. Following the trend, Blackjewel mining, one of the largest coal companies in the US, filed for bankruptcy in July, leading to 1,700 potential job losses.

Sources: The Week, The Guardian



It's in part due to coal being the most polluting fossil fuel. Alternatives, like wind and solar power, have become more feasible, and funding has been diverted. There's also a strong environmental movement that's against coal mining.

Sources: US Energy Information Administration, The New York Times, The New York Times, The Atlantic



Coal mining is still a big earner for Australia. There, coal mines brought in about about $67 billion in annual exports in 2018. But there's the potential for losses if China starts to use more of its own coal, or less coal in general.

Source: Financial Times



In China, 4.3 million people are employed in coal mines, and the country uses 50% of the world's coal. It's also invested heavily in solar and wind power.

Source: The New York Times



As of 2010, China was the most unsafe place for coal mining. It produced 40% of the world's coal, but had 80% of all coal mining deaths. It's since brought in more safety procedures to keep its workers safe.

Source: BBC



In India, which is the third biggest coal producer, there are private, unregulated mines, which show quite a different scenario from American mines.

"Rat hole" mining has been popular in India, which is typically where vertical shafts cut down into hills, and then branch out and turn into narrow tunnels. They're dangerous and were banned in 2014, but still exist in parts of the country.

In two-foot high tunnels, workers dig for coal for hours without taking a break. One miners' skin went hard and black because he lay for such long hours on his side digging for coal, the BBC reported.



In the US, when coal mines close, there's no easy answer about what to do afterwards. Some miners retrain. Burton, who now works as a surface electrician, said if his coal mine closed down he would retrain, because he had transferable electrical skills, which would help him continue his career.

Others might move to try find work at another coal mine. If miners are too old, or in bad physical condition, they could take it as an early retirement.



But whatever comes after working in a coal mine, be it retraining or retirement, it likely won't compare to working thousands of feet below the earth.



Here's the cover letter that landed a former MySQL and Sun Microsystems executive the top job at a $331 million startup

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marten mikos hacker one.JPG

  • Mårten Mickos, chief executive of HackerOne, shared with Business Insider the cover letter he used to land the startup's top job in 2015.
  • The letter demonstrates that Mickos did his homework about the employer, and he didn't spend too much time talking about himself.
  • We asked a recruiter to review the letter to point out the highlights and nitpick what could be improved.
  • Visit Business Insider's homepage for more stories.

It's a candidate's job market, and still, applicants for the role of chief executive are looking for ways to get noticed.

Mårten Mickos said he did not know very much about cybersecurity when he was being considered to take over the top job at HackerOne, a marketplace where companies can pay hackers to find and fix security flaws in their software. In 2015, the company's cofounder and chief executive was stepping aside to make room for a veteran operator.

Mickos sat down at his desk in a penthouse apartment in San Francisco to write a cover letter. The goal was to sell the company's cofounders and board members on his qualifications, as well as expose his own vulnerabilities.

"I wrote it for myself so I would have a foundation to stand on, and I declared it to them so they knew what they were signing up for," Mickos said on a call.

Mickos got the job. He's now sharing with Business Insider the cover letter that he said helped him land the gig.

 

We also asked Paul Flaharty, a California district president at recruiting firm Robert Half, to read the cover letter and tell us what Mickos did well and what could have been improved.

Here are the key takeaways.

The candidate did his homework

Mickos sat at his desk nightly to work on the letter. "It probably took me a week to summarize everything I'd learned in the interview process," he said. His diligence showed.

Mickos could describe in detail the company's mission, as well as the challenges it faced and opportunities it could seize. He also demonstrated a grasp of its culture and values.

"He wanted to make sure that they understood he had done his homework, and he wanted to exhibit an awareness of the macro issues and the vulnerabilities brought on by threats to security, and where the company specifically fits into that picture," Flaharty said.

He lays out a strategy

Mickos sold his last two companies. He knows how to grow a business.

He demonstrates to the board just how capable he is by offering an action plan.

In 2015, Mickos wanted to see HackerOne capture big customers like direct-to-consumer companies and cloud startups that have a lot to lose in the event of a security breach. He proposed hiring a customer success team to ensure customers find value in the service as soon as they sign up.

As chief executive, Mikos said he would invest in the company's software offering, as well as reach out to hackers in the community to understand who they are and what tools they want.

"The real way to impress an employer is to say, 'Here are my questions, and here's how I would do it,'" Mickos said on the phone.

Who is Mårten Mickos?

The candidate spends little time talking about himself. He doesn't name his previous employers. Instead, he lists his skills, like building trust with enterprises and growing a team, that are required of the person filling the role.

Flaharty, the recruiter, said he would recommend a slightly different format. He tells candidates to start with a brief overview of their background and goals and then get into strategies for success. 

"The risk you run if you're immediately getting into the 'me me me' related content is that maybe you would come across driven more by ego, which can be a turnoff if you're considering someone of this level," Flaharty said.

Attention to detail matters

Mickos' cover letter did something right, because he got the job.

We asked Flaharty to nitpick. He found some spelling errors and reiterated his suggestion that candidates start their application with a short introduction.

Formatting also matters. Flaharty saw in a couple of spots that Mickos used a new punctuation mark to break up text, and he alternated between starting a list item with a capital or lower-case letter.

"You want to make sure the reader sees that attention to detail matters to you," Flaharty said.

Authenticity is everything

Although Mickos was a seasoned executive with the right skills to grow HackerOne, he still felt like a security beginner in his interviews. He said part of the reason he dedicated so much space in the cover letter to the company's mission and its challenges was to spell out his understanding.

"It was sort of a test of whether I got it," Mickos said.

Flaharty said hiring managers look for self-awareness in a candidate. And with unemployment levels at record lows, they need to be open to hiring people from outside of their industry.

"Maybe they're not the ideal hire today," Flaharty said, "but if you hire for ability as opposed to someone having the absolute identical experience in their last role, you're hiring for upside."

SEE ALSO: Here's what it's like being a hacker millionaire under the age of 25

SEE ALSO: The biggest hacks of 2019 so far

Join the conversation about this story »

NOW WATCH: 9 simple ways to protect your data that don't take much time, but could have huge security benefits

Here's the marketing tactic that lead me to make $17,500 for my coaching business from an email list of just 16 people

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christie mims

  • Christie Mims is the founder of Coach Pony, a company that helps new life coaches learn the business side of coaching.
  • While she's grown a big email and social community as a part of her business, she was also able to create a sustainable income from a very small email list.
  • Mims shared with Business Insider exactly what worked in her email marketing: Simply, she sent out a targeted email to a select group of individuals who had engaged with her work before.
  • Mims argued that this is a strategy that any new freelancer, consultant, or coach should consider when trying to build revenue out of a small customer base.

Are you thinking of starting an online business? Maybe you're ready to quit your day job, or start a side hustle. And you know that to be successful, you'll have to build an email list. But every time you sit down to make it happen, you think, "I'll never reach enough people to support myself!"

Don't panic! It is possible to support yourself with a smaller community. I'll break down exactly what I did in gory detail, so you can set yourself up for success.

But before I do, I want to clear up some myths that might be preventing you from taking action, or might become a pitfall along the way.

Myth #1: I need to build a huge email list in order to make a lot of money

You might find yourself listlessly sitting in front of your computer thinking, "How on earth am I going to reach 1,000 or 10,000 people? I won't sell anything until I find all of them!"

This isn't necessarily true. Now in full disclosure, sales is a numbers game, meaning that to get one sale you usually need to reach at least several people — so numbers do matter. But you don't need to reach thousands in order to sell your service or product if it's something people want.

For instance, while I do have tens of thousands of people in my community, I haven't needed all of them to generate tons of revenue. I've done plenty of launches to email lists that number in the low hundreds (and obviously less — you've seen the title of this article!), and I've made tens of thousands of dollars from each of those tiny groups.

What pushes people from browsing to buying is the relationship that you build with them first. (More on that in a second!)

Myth #2: If I send out some emails, people will buy

Just sending out a few emails to random people in your network announcing your new life coaching business or amazing new essential oils kit will not make people buy from you. Often times it'll just annoy the heck out of them.

What does work? Sending emails to people who already know you, and have indicated an interest in your product or service.

Maybe they've opted-in to a freebie on your website or signed up to receive emails from you, or maybe you met them at a networking event and they asked to be added to your newsletter. This works because as a very general principle, we like reading emails about stuff we are interested in, from a person or brand we trust (or at least has a point of view we find intriguing).

Over time, these emails will help build the relationship and establish rapport. When that trust is built, your email announcing your exciting new offer will start to get people to say yes.

So here's how I made thousands from a 16-person list (and you're welcome to steal this idea!)

First things first: I believe in brutal honesty. So when you see articles with titles like this one, or even more hyperbolic ones like, "I made $100,000 from 5 people and you can too!" you should be a little suspicious.

Here's why: There's usually something these folks aren't telling you.

In my case, it's this: This group of 16 people had already bought something of mine. They were previous customers. So the relationship between us was already strong, and they clearly were very familiar with my work and trusted me to deliver on my promises. This is why I keep harping on relationships (wink!).

And now to the gory details!

I have a business called Coach Pony, where I help new life coaches learn the business side of coaching so that they can support themselves as life coaches. I was beta-testing a new program on business building several years ago, and I invited a few select people to join the beta test for a reduced price of $600. This was a live, eight-week group coaching program I was ultimately planning on selling for over $1,000, but I offered a steep discount for the first run. I did that so I could test some new ideas on my students and prove the program was worth more, because it delivered real results and paying clients for their businesses that far outstripped their investment.

(This, by the way, is a great way to start a service or coaching business and get customers. Give them a price break on new programs or offerings as you begin. It takes the pressure off of you to be perfect, and it allows interested folks to get a taste of your magic and build a relationship with you).

We sold out of the 16 available slots in the beta program, and as it finished I offered another, much deeper, follow-on program just to the original 16 who had enrolled in the test. This next live group program was much more advanced and intense, and was set to last three full months, including a full three-day, in-person retreat.

The follow-on program was priced at $3,500 and more limited in size. Because this was a group that knew me extremely well, making the offer was simple. In this case, I sent an email to them announcing the program, then sent a second email going much deeper into the benefits of the program and what was included, and finally I offered to chat on the phone to see if it was a good fit for those who were interested, if they felt the need to talk it through.

Two emails and only two phone chats later, I had five people of the original 16 enrolled, for a total of $17,500. Which means my conversion rate was right around 30% — extremely high for the online world where offerings often convert at 0.5% to 1%. But again, it's so high because these people were already customers. So … mystery solved!

So ultimately what did I do right? I built a great relationship with the right clients. They were the right clients because by buying into the beta program, they had already indicated they wanted and needed this type of help. And because we had a good relationship, they trusted me to deliver value and were therefore ready to sign on for more!

In your case, that trust might be built from something else. Maybe they experience some free training or you offer a free sample of what you do. And by signing up for that freebie, they indicate they're interested in your services or product, so they're at least willing to hear an offer. Maybe it's something else. Feel free to get creative!

Just remember this: Keep it simple, and start with the idea that we are all human and therefore we are all interested in relationships. If you do that, you quickly realize you don't need thousands of people to begin to be successful ... you just need a few.

Christie Mims is the founder of Coach Pony,the best community for new life coaches who want to have a real business with paying clients. In addition to that, she's a Forbes Top 100 Career Coach and the founder of The Revolutionary Club, a career coaching business that serves smart people who want to find their passion. Need a business boost of your own? Read this insanely helpful article on why people don't buy life coaching (and what you are really selling instead), which will change your business. It's time to start helping people already!

SEE ALSO: I built a multimillion-dollar business in two years. Here are 3 templates I used to make my first $10,000 in 3 months.

READ MORE: I quit my job to launch a private coaching company. Here's the unexpected marketing trick that earned me my first $100,000 as a new business owner.

Join the conversation about this story »

NOW WATCH: Mexico has just one store where you can legally buy a gun and it's located on a heavily-guarded military base

Why being true to yourself is a winning strategy, according to Bethenny Frankel, Gary Vaynerchuk, and 7 more wildly successful entrepreneurs

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should i start a business woman thinking

  • It's easy to go along the expected path, and do things as they're "meant" to be. But sometimes your gut tells you to try something new.
  • Nine successful business bosses and advisors in The Oracles weighed in on the power of doing things your own way.
  • One expert, Tom Albert, turned down a lucrative offer and instead started his own company, saying, "Life is short and it's meant to be lived." 
  • Visit Business Insider's homepage for more stories.

In business and in life, we face outside pressure to conform every day, so it's not always easy to stay true to yourself. But for these successful entrepreneurs and advisors in The Oracles, being unique is exactly what led them to greatness. Here's how to follow in their footsteps.

SEE ALSO: 5 top CEOs reveal the glaring signs that it’s time to find a new job

1. Choose your own path.

My greatest strength in business is my ability to combine my gut instincts with fearless decision-making. I am not a conformist and can rationally determine a new course for myself that no one else is able to see. I'm extremely decisive and passionately execute my choices to ensure that I am on the right path. It's not just OK to be unique — it's essential.

Bethenny Frankel, entrepreneur and philanthropist; founder of the Skinnygirl lifestyle brand and the charity BStrong, New York Times bestselling author, and Shark on "Shark Tank"; follow Bethenny on Twitter and Instagram



2. Self-awareness is worth more than intelligence or work ethic.

You have to be unique to be successful — because we're all unique. But we aren't all self-aware, which is the best attribute you can have — even more than being smart or hardworking. Self-awareness is about knowing what you're good at and what you like, accepting your shortcomings, and accentuating your strengths. When you understand who you are, you can choose who you become.  

Too many people fear failure because of what others will think, which is the No. 1 thing that holds people back. I'm successful because I'm being myself. But so many of you do so many things better than I do. So stick to your DNA and focus on what you dominate. We all have something special. Don't live your life hoping and wishing you were something else.

Gary Vaynerchuk, founder and CEO of VaynerX; five-time New York Times bestselling author of "Crushing It!"



3. Don’t wait to live on your terms.

Before becoming an entrepreneur, I moved to New York to fulfill my dream of being an actor. I took the starving artist approach that you're "supposed" to do, accepting any role for any amount of money, even if it meant selling my soul. I thought being miserable, broke, and objectified was the only way. I landed an awesome role co-hosting a VH1 show, but I was portraying myself as someone who couldn't have been more inauthentic to who I truly was. When the show was cancelled, I was forced to take a hard look at my life. I knew there had to be a way to fulfill my passion in a manner that helped others. I wanted to bring more to the world and was done waiting for opportunities and approval. 

I decided to reinvent what success looked like for me, not anyone else. I went against the grain and was true to who I wanted to be. It was scary and uncomfortable, but I created a life and career beyond my wildest dreams. Now I get to perform, innovate, and help people — and I'm paid well. Be true to who you are, even if it means going against pressure from others, and the opportunities, relationships, and money will flow!

Jen Gottlieb, co-founder and chief mindset officer at Super Connector Media and host of Unfair Advantage live, a premier publicity event connecting entrepreneurs to the media; follow Jen on Facebook, Twitter, and Instagram



4. Great ideas only work if you consistently work at them.

Most people are afraid to do things differently, but I believe that's why I've been successful. Everyone told me that I could never both be a successful day trader and travel the world. But with consistency and time, that's exactly what I did. You get to the top of a mountain by taking one step at a time. Great ideas only work if you consistently work at them. It's much better to try something and fail than to spend the rest of your life wondering if you could've done it.

If you believe in yourself, see the possibility in your vision, and are willing to make the necessary sacrifices, then go for it. You also need self-awareness. Be willing to learn who you are and be honest with yourself about what you are and are not capable of. The more success you find as you try new things outside the norm, the more you'll develop belief in yourself.

— Marcello Arrambide, founder ofDay Trading Academyand co-founder ofSpeedUpTrader, a funding company for aspiring day traders; connect with Marcello onLinkedIn

 



5. Do whatever it takes to do things your way.

To fund their growth, many businesses take on investors who only care about profit margins — which also means taking on their beliefs, opinions, and feedback. When launching Fit Body Boot Camp, I wanted to make the decisions and look out for my franchisees and clients. So I chose to fund the company myself, even though it meant emptying my bank accounts, selling our house, growing slower, and working harder. 

I'm open to doing things differently and think outside the box. I'm also very polarizing and unafraid to share my opinion publicly. If you're honest about who you are and what you believe in, you'll attract the right people. Those who don't like me won't be a good fit anyway. This has built a lot of trust and ultimately led to our success. I'm often told that it's refreshing to hear someone openly speak their mind and care more about people than profit.

— Bedros Keuilian, founder of Fit Body Boot Camp, author of "Man Up," and host of "Empire Podcast Show"; read how Bedros built his dream life; connect with Bedros on Instagram, Facebook, and YouTube



6. Take risks and follow your passion.

I worked in the pressure and politics of the corporate world for 15 years. But the work didn't always reflect my passion, so I turned down a lucrative offer to continue up the ladder and decided to start MeasuredRisk instead. Now I'm much happier. You can't hide from yourself forever. If you're unhappy, change your path. Figure out what you enjoy and are good at, then try it. It's worth taking a shot at something if you're passionate about it. You can always go back to what you were doing or do something else. 

If you can't quit your job, start a side hustle; but don't let society tell you who to be. Too many people grind away for money, dying of heart attacks because they sacrificed themselves and their health. I believe if we were all more honest with ourselves about what we want, we would find the best path to make it happen. Life is short and it's meant to be lived.

— Tom Albert, cybersecurity and artificial intelligence expert, and founder and CEO of MeasuredRisk, a leading enterprise risk management company; connect with Tom on LinkedIn



7. Listen to your inner guidance.

We all have a voice inside that nudges us toward alignment and gets louder the closer we get to a "hell yes" or "hell no." We just have to be willing to listen to it and act on it. 

Long before I became successful, I knew I had to trust that voice and create my own path. Whenever I ignored my intuition, listened to "gurus," and followed the rules, any success was overshadowed by how drained I felt. I realized the only way was to make it up as I go and follow my soul. In the end, success came down to simply listening to that voice, even when it seemingly made no sense. When we simply trust and say yes, the "how" will reveal itself.

—  Katrina Ruth, founder and CEO of "The Katrina Ruth Show," a multimillion-dollar online coaching business for entrepreneurs; connect with Katrina on Facebook, Instagram, and YouTube; read more about Ruth:She Chose Tattoos Over Traditional Success. Why Katrina Ruth Refuses to Be Anything But Herself.



8. Take the unconventional approach.

If you want to be popular, conform. If you want to be effective, listen to what you know in your gut is the right thing to do. "Don't try that unconventional approach. It's never been done. You'll embarrass yourself." Colleagues told me that so many times in legal cases — and they were right a few times. But most of the time, the critics were wrong and I got truly wonderful and unconventional results for my clients. They deserved that I fight fiercely for them. 

If you're worried about what others think, you'll never discover the greatness inside of you. You were born to do what you do. Even though every decision won't be perfect, you can't go wrong when you're true to yourself.

Nafisé Nina Hodjat, Esq., founder and managing attorney ofThe SLS Firm



9. Refuse to settle for less than what’s right.

Personally and professionally, my greatest successes have come from my resilience under pressure. Years ago, our software team was having trouble. I was told the situation couldn't be fixed, but I refused to accept defeat. I stepped in, ingrained myself in the team, and handled all the issues. Now the business is thriving, with big clients like IBM, FedEx, and AT&T, all because I refused to settle for less than what's right.

Operate with fearlessness and never let your circumstances become bigger than you are. Connect with people and share pieces of your inner world. Vulnerability is a strength, not a weakness. It takes courage to be real. Do whatever it takes to demonstrate your value to your company. Make yourself an indispensable friend and advisor that your client or boss can't do without. Like everything in life, business is about trust — so earn it and never take it for granted.

Gail Corder Fischer, executive vice chairman of Fischer & Company, a leading global corporate real estate firm that provides consulting, brokerage, and technology solutions 

Want to share your insights in a future article? Join The Oracles, a mastermind group of the world's leading entrepreneurs who share their success strategies to help others grow their businesses and build better lives. Apply here.

For more free business insider advice, follow The Oracles on Facebook, Twitter, and LinkedIn.

 



Take a look at an NYC office that calls itself the 'future of law,' where sharks hang from ceilings and meetings are held on repurposed bleachers

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Axiom

  • Axiom, an alternative legal services provider that calls itself the "future of law" for its innovative approach, is headquartered in New York City.
  • The office has bright orange furniture, open floor plans, glass walls, and playful "shark" decorations to add to its inclusive company culture.
  • Here's Business Insider's exclusive look inside Axiom's headquarters.
  • Visit Business Insider's homepage for more stories.

One of the most innovative law offices in the country looks a lot like a Silicon Valley tech startup.

Axiom, a New York-based legal-services providers, differs from other law companies by integrating technology and data into the legal aid they provide for their clients.

This is no accident: CEO Elena Donio is a former tech hot-shot. Donio's 20-year tech experience includes working as an executive at Concur and sitting on the boards of PayScale and Twilio.

Read more:The CEO of a company that calls itself 'the future of law' says she still can't escape sexism at work — but she's on a mission to prove mentorship can break the glass ceiling

But Axiom doesn't just operate similar to a tech company — it looks like one, too. Much like Apple or Google's open offices, Axiom has done away with the cubicles found in traditional law firms.

"Legal has long prided itself in being all about judgment, all about risk avoidance," Donio told Business Insider. "And so, disrupting in that space has been a long and rewarding journey. I feel like we're at this really interesting moment where everything from the gig economy to the future of work is matching up with this dissatisfaction on the law department."

Here's an inside look at the alternative law office that calls itself "the future of law."

SEE ALSO: The CEO of a company that calls itself 'the future of law' says she still can't escape sexism at work — but she's on a mission to prove mentorship can break the glass ceiling

Axiom's headquarters is located in New York City. The office does away with the secrecy of traditional corporate offices by using glass walls and large windows that open up space for everyone.



The office is also characterized by bright orange furniture. Around the office, you can see bright orange shark memorabilia as a play on the joke of lawyers being cut-throat "sharks."



There are no cubicles, and everyone sits in their own space. Even CEO Elena Donio doesn't have her own room, and instead sits at a desk next to the rest of her team.



Axiom offers its employees impressive flexibility: a large number of Axiom attorneys don't work full-time, but can opt for three-day weeks or take months off. Many employees come to the office for work, but the company offers flexible work schedules and parental leave to allow for greater diversity.



Some of Axiom's furniture comes from recycled materials. The bleachers in the team's main gathering area were taken from a high school. Lawn chairs and other backyard furniture can also be found around the office.



Donio said the biggest challenge she faces at Axiom is the "inertia" within the legal industry. In tech, innovation and trying new things was never questioned; law, instead, tends to be risk averse, she said.



Donio aims to show her clients the better value Axiom's attorneys bring compared to counsels: "The challenge is really helping [clients] see how to utilize flexible talent, and why it represents a push in the right direction toward efficiency, but not a sacrifice in risk."



Instead of having to get bogged down by the "partner track treadmill" or work for one client, Axiom's attorneys can choose the work they want to do, without sacrificing the fact they help on the biggest commercial contracts and the largest tech-companies in the world, Donio said.



"It's all about, in a way, restoring the honor to the profession to the people who have lost it somewhere along the way," Donio said. "We give them that opportunity to reclaim that space, and to feel really great about it."



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