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A Columbia University dean says professionals can stand out in the job market with 'alternative credentials.' Here's how badges and certificates can help you land your next job.

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Dr. Jason Wingard

  • Dr. Jason Wingard is the dean of Columbia University School of Professional Studies and the author of books including "Learning to Succeed: Rethinking Corporate Education in a World of Unrelenting Change" and the anticipated "The Future of Work: Optimizing the Talent Pipeline."
  • Dr. Wingard believes that there are three alternative credentials, beyond a bachelor's degree, that can be immensely helpful for professionals to stay competitive.
  • These include digital badges, non-degree programs, and competency-based education. He suggested several ways job seekers can find these offerings.
  • Having these credentials allow job seekers and employees alike to keep their skills fresh for any changes that can happen in the job market.
  • Click here for more BI Prime stories.

Is it time to move beyond the bachelor's degree when it comes to credentials that help you to succeed in the real world? According to the dean of Columbia University School of Professional Studies (SPS), the answer is a definite yes. 

Dr. Jason Wingard — who in addition to his role as dean is also the author of books including "Learning to Succeed: Rethinking Corporate Education in a World of Unrelenting Change" and the anticipated "The Future of Work: Optimizing the Talent Pipeline"— believes that to compete in the future workplace, alternative credentials and skill sets will become increasingly critical over the next decade.

"The workplace of today is swiftly evolving, and for job applicants to compete for sought-after positions, they will need to differentiate themselves in more contemporary and effective ways," Wingard explained in an interview with Business Insider. "As roles become more niche, the skills needed to succeed, in turn, become more specialized."  

The Columbia dean believes that alternative credentials are of value to students as well as employees and more experienced job seekers. "They allow [these groups] to stay relevant in the evolving professional landscape and communicate their expertise in new ways," said Wingard.

Dr. Jason Wingard

Wingard emphasized that within academia, evidence is emerging of targeted expertise being even more valued than general knowledge. As a proof point, the dean pointed to something that he and his colleagues have witnessed at Columbia: growing interest from students in joining non-degree programs so they can access the specialized knowledge to launch or advance in their careers.

"Whatever that job is and whatever the requirements are, whoever can do it best is going to be able to have that job," said Wingard. "Workers must have and possess the required competencies to thrive. Those abilities change rapidly, so they have to be able to adjust and upscale very quickly." 

How can students, job seekers, and employees prepare themselves now to achieve that tall order, thus safeguarding their future career relevance? An effective way, advised Wingard, is through first acquiring — and then communicating with prospective employers about — alternative credentials.

Read more:Harvard Business School offers online classes that run parallel to its MBA program — for a fraction of the cost. 3 career-changers who took the courses explain why they don't regret skipping out on a degree.

A recent Pearson study of 190 institutions of higher education found that non-credit training courses or programs were the most popular alternative credential offered at schools (70%), followed by non-credit certificate programs (63%) and graduate credit certificate programs (61%). 

Below are three alternative credentials, beyond a bachelor's degree, that Wingard recommends you begin to leverage today in order to stand out in the uber-competitive career marketplace. "As many employers prioritize the traditional degree, these examples may play a larger role in matching professionals to their desired occupations in the near-term (versus long-term) future," said Wingard. 

Earn digital badges that can be shared on social media or in an email signature

HASTAC (Humanities, Arts, Science, and Technology Alliance and Collaboratory) defines a digital badge as "a validated indicator of accomplishment, skill, quality, or interest that can be earned in many learning environments."

These online depictions of student learnings are usually illustrated by way of icons, signaling to prospective employers the skills that learners have obtained through short courses, online learning, or traditional higher education. Wingard emphasized that because digital badges can be shared on social media, in email signatures, on websites, and via other online forums, this alternative credential is well suited to boosting applicants' presence with hiring managers and recruiters. 

"As most correspondence between job seekers and employers is conducted online, digital badges allow for a more seamless and natural way [for candidates] to sell themselves to employers," said Wingard. "Employers merely need to click on an icon to obtain the applicant's credentials versus needing to comb through bullets on a traditional resume."

Dr. Jason WingardThere's still a long way to go to achieve critical mass, however. Currently, only one in five educational institutions offer digital badges, according to Pearson's study. Pearson reports that digital badges are most commonly offered in association with non-credit training courses or programs, and within the small slice of schools that do award credentials, 36% use the institution's brand or system of credentialing.

One example of how students and professionals alike can get started in the emerging world of digital badging is through membership with information management membership organization ARMA. Through a partnership with Credly, ARMA offers their members the opportunity to earn and share digital badges as credentials.

As shared on the ARMA site, here's how it works:

  • Within six weeks of earning a credential, you'll receive an email notification from the ARMA Digital Credentialing System that you have earned a digital badge. 
  • When you click the "Get Started" button, you'll be asked to create an account on ARMA. 
  • Once your ARMA account is created, the platform will add your badge to your profile, which you can then add on social media, email signatures, etc.

LinkedIn also offers several digital "verified skill badges" or "Skill Assessments" that signal specific expertise to potential employers, allowing candidates to differentiate themselves without necessarily needing a degree. The site states that LinkedIn is currently "testing and evaluating" this feature, so far only offering assessments categorized as "tech, general, and other skills," but more may become available in the future. (You can read more about LinkedIn Skill Assessments here.)

Read more: You can get an online MBA on your own time. Here's how to choose the right program for you.

The Columbia dean predicts that down the road, digital badges could eventually replace traditional credentials like a bachelor's degree. "As the value proposition of traditional higher education is declining, fewer students are seeking traditional degrees," said Wingard. "But they still need a way to signal their skills to employers, and digital badges are a way to do that."

Close the skills gap with non-degree programs 

Non-degree programs are the second alternative credential that Wingard highlighted. He explained that these sometimes take the form of certificate programs and can help "solve the skills-gap problem" for students and employers alike. 

"For students, [non-degree programs] provide a way to gain practical, in-demand technical skills that will lead to a well-paying job," he said. "Traditional higher education often fails to graduate students with the skills employers need, and non-degree programs, which may be tailored to the [business] need, fill that gap." 

Wingard noted that non-degree programs not only allow participants to enhance their knowledge in a specific/niche area of subject matter, but these programs also offer students access to thought leaders who are on the cutting edge of their fields, versus traditional professors who may only work within academia.  

Read more: A founder who spent 6 years working at Facebook gives 3 reasons why it was a better education than an MBA — and why he'd rather hire someone with tech experience

As an example of a non-degree program that can help students boost their skills, Wingard pointed to the Columbia SPS Business Certification Program, which he explained is rapidly gaining in popularity. "We have over a hundred students a year earning their Advanced Graduate Certificate in Business or Certification of Professional Achievement in Business since we began offering these post-baccalaureate programs," Wingard stated.

Students may choose from among 20 graduate-level business courses and customize their curriculum to meet specific goals and advance their careers. "Program participants learn from scholar-practitioner faculty members who are leaders in their fields and may choose from flexible options including on-campus, online, full, or part-time," he added.

Increase your employability with competency-based education 

Wingard identified competency-based education (CBE) as the third leg of the stool. CBE allows students to earn educational credentials faster and at a lower cost than degree-based competencies.

Pearson describes the "student-centered, accelerated approach" of CBE as a "new model in education that uses learning, not time, as the metric of student success," noting that the method "redefines traditional credit-based requirements" by emphasizing competencies derived from the skills that employers value the most. 

"CBE programs focus on real-world skills that employers need, leading to better employability for learners," said Wingard. "Credentials are based on the skills acquired."

The structure of CBE programs can vary widely, from those based on group instruction involving in-class time, to self-paced instructional programs, to programs where the learner's skills are directly assessed without regard to classroom time of credit hours. 

Read more:You can opt out of business school but still get the networking perks — here's how 6 people did it

Wingard highlighted the Google IT Support Professional Certificate as a good example of a valuable CBE program. Google's five-course certificate is hosted on the Coursera platform, which partners with universities to offer courses online. On the Coursera site, the opportunity is described as a "launchpad to a career in IT … designed to take beginner learners to job readiness in under six months." The site also suggests that by committing about five hours per week to the course's combination of "video lectures, quizzes, and hand-on labs and widgets," students can complete the certification in that tight timeframe.

As reported in Inside HigherEd, "Google is confident that the certificate will help people who earn it land jobs, in part because of the power of the company's brand, with the thinking being that if it's good enough for one of the world's largest tech companies, many others will buy in to the certificate's value." 

The tech giant sweetened the deal by forming a consortium of large employers  — including Bank of America, Walmart, and Sprint — who are ready and waiting to hire those who complete the Google certificate.

The reality of it is that "a [growing number] of higher education institutions [are] embracing alternative credentials, such as digital certifications, and those that don't risk becoming more disconnected with the needs of their students," Wingard concluded.

SEE ALSO: BUSINESS SCHOOL PREP: The ultimate guides to getting into the top MBA programs in the US

READ MORE: Required reading: These are the books top professors at the best business schools in the country are having their MBA students read

Join the conversation about this story »

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Jack Dorsey’s former chief of staff and the woman behind Y Combinator’s legendary Demo Day are joining All Raise, a nonprofit trying to close the funding gap for women

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Pam Kostka

  • All Raise, a Bay Area-based nonprofit trying to close the funding gap for female entrepreneurs and venture capitalists, announced several big hires on Wednesday.
  • Domonique Fines, the former architect of Y Combinator's legendary Demo Day, is All Raises's new director of engagement and Alicia Burt, Jack Dorsey's former chief of staff at Square, is chief of staff.
  • All Raise CEO Pam Kostka joined the organization as its first outside CEO in April with the goal of remaking the nonprofit similarly to any one of the startups or venture firms from which its 38 founders hail.
  • The two-year-old organization is also opening two new chapters in Boston and Los Angeles. According to Kostka, All Raise now covers 70% of the market for venture investing.
  • Click here for more BI Prime stories.

Silicon Valley's"bro-topia" moniker might be fading, thanks to All Raise.

The Bay Area non-profit was formed by 38 former venture capital investors, CEOs, founders, and other tech industry heavyweights in 2017 at the height of the Me Too movement to bridge the funding gap between the white males running many tech companies in Silicon Valley and everyone else. Two years in, the organization is making key hires to cement its place at the forefront of diversity and inclusion in venture funding.

On Wednesday, All Raise announced five key hires to join its two-person full-time staff. Among the hires is Domonique Fines, the former architect of Y Combinator's legendary Demo Day, as director of engagement, and Alicia Burt, Jack Dorsey's former chief of staff at Square, as chief of staff for All Raise CEO Pam Kostka.

"We are in a position to take this spark [the founders] ignited and grow it into a firestorm," Kostka told Business Insider.

Read More: Fertility benefits startup Carrot wants to tackle the affordability gap in fertility treatment, and just launched an employer-backed flexible spending program to make it happen

Kostka joined as the organization's first outside CEO in April after two decades leading technology companies in Silicon Valley. Six months in, Kostka wants to remake the organization in Silicon Valley's image, without all the diversity and inclusion baggage that comes with some of the tech industry's hottest startups.

"We are a startup nonprofit," Kostka said. "I come from a traditionally for-profit background, so the pace at which nonprofits move was frustrating to me. The fun and challenge of All Raise is redefining how nonprofits operate."

All Raise provides educational materials, bootcamps, and mentorships to underrepresented founders and investors, Kostka said, with the end goal of diversifying wealth creation among both groups. Although diversity has become a hot issue in Silicon Valley, studies have found that female founders receive a paltry 2% of venture funding even as diversity initiatives have become more widely accepted. 

"The market is just ready for it. Women are ready for it. Even men are ready for it," Kostka said. "That's probably one of the best surprises for me is the male allies that are committed to making a difference on both sides by stepping forward not just monetarily but actions and undertaking initiatives to help us grow has been surprising and welcoming."

Part of All Raise's plan to close that gap is to continue growing, Kostka explained. And on Wednesday the organization announced two new official chapters in Boston and Los Angeles. In addition to its New York and Bay Area locations, All Raise is present in the top markets were 70% of venture capital is deployed, Kostka said.

"Entrepreneurship is not meant to be easy, but we've made it ten times harder for women so our goal is to tear down the barriers," Kostka said. 

SEE ALSO: Female-led robotics startup Diligent raises $3.15 million in seed funding to bring its hospital assistant robot Moxi to Texas hospitals

Join the conversation about this story »

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The 29 best US cities to be a freelancer

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coffee shop

Some cities are simply better suited for freelancing.

So says a report from neighborhoods.com, which ranked the best cities for freelancers in the US across five measures:

  1. Median rent for a one-bedroom apartment.
  2. Average internet download speed for the city.
  3. Average combined federal and state income taxes a freelancer would have to pay in that city, if they were making median freelancer income of $52,074. 
  4. Number of Starbucks coffee shops per 100,00 people.
  5. Ease of transportation (via walking, biking, or public transit). The higher the transportation score, the better (50 or higher is considered a very good score).

The state that took the cake was Texas, with seven cities on the list. Florida appeared the most in the top 10 cities, with four of the top 10 picks and five total.

Check out the 29 best US cities for freelancers below: 

29. Tucson, Arizona

Median rent: $875

Internet speed: 32.44 mbps

Income taxes: $10,089

Coffee shops: 11.2 

Transportation score: 43

 



28. Arlington, Texas

Median rent: $1,043

Internet speed: 48.89 mbps

Income taxes: $8,739

Coffee shops: 4.1

Transportation score: 37

 



27. St. Paul, Minnesota

Median rent: $1,238

Internet speed: 73.95 mbps

Income taxes: $11,220

Coffee shops: 2.7

Transportation score: 57



26. Salt Lake City, Utah

Median rent: $1,292

Internet speed: 37.93 mbps

Income taxes: $11,317

Coffee shops: 14.4

Transportation score: 57



25. Irving, Texas

Median rent: $1,302

Internet speed: 59.96 mbps

Income taxes: $8,739

Coffee shops: 3.4

Transportation score:: 38



24. Henderson, Nevada

Median rent: $1,125

Internet speed: 43.76 mbps

Income taxes: $8,739

Coffee shops: 8.8

Transportation score: 30



23. Ann Arbor, Michigan

Median rent: $1,299

Internet speed: 48.66 mbps

Income taxes: $10,780

Coffee shops: 11.5

Transportation score: 56



22. Wilmington, North Carolina

Median rent: $972

Internet speed: 53.71 mbps

Income taxes: $11,122

Coffee shops: 13.0

Transportation score: 34



21. Sacramento, California

Median rent: $1,421

Internet speed: 43.52 mbps

Income taxes: $10,780

Coffee shops: 13.5

Transportation score: 49



20. St. Petersburg, Florida

Median rent: $965

Internet speed: 48.50 mbps

Income taxes: $8,739

Coffee shops: 3.5

Transportation score: 45



19. Pittsburgh, Pennsylvania

Median rent: $1,111

Internet speed: 30.69 mbps

Income taxes: $10,859

Coffee shops: 14.8

Transportation score: 56



18. Dallas, Texas

Median rent: $1,225

Internet speed: 48.92 mbps

Income taxes: $8,739

Coffee shops: 6.8

Transportation score: 44



17. Garland, Texas

Median rent: $969

Internet speed: 62.88 mbps

Income taxes: $8,739

Coffee shops: 3.4

Transportation score: 35



16. Reno, Nevada

Median rent: $1,142

Internet speed: 46.96 mbps

Income taxes: $8,739

Coffee shops: 10.8

Transportation score: 38



15. Austin, Texas

Median rent: $1,200

Internet speed: 66.75 mbps

Income taxes: $8,739

Coffee shops: 6.5

Transportation score: 42



14. Tacoma, Washington

Median rent: $1,305

Internet speed: 38.92 mbps

Income taxes: $8,739

Coffee shops: 13.5

Transportation score: 50



13. Knoxville, Tennessee

Median rent: $829

Internet speed: 50.19 mbps

Income taxes: $8,739

Coffee shops: 9.8

Transportation score: 28



12. Houston, Texas

Median rent: $1,115

Internet speed: 51.45 mbps

Income taxes: $8,739

Coffee shops: 6.8

Transportation score: 45



11. Cincinnati, Ohio

Median rent: $1,006

Internet speed: 53.20 mbps

Income taxes: $11,004

Coffee shops: 13.4

Transportation score: 43



10. Tampa, Florida

Median rent: $1,120

Internet speed: 43.18 mbps

Income taxes: $8,739

Coffee shops: 11.4

Transportation score: 46



9. Hialeah, Florida

Median rent: $1,251

Internet speed: 63.63 mbps

Income taxes: $8,739

Coffee shops: 1.7

Transportation score: 53



8. San Antonio, Texas

Median rent: $911

Internet speed: 61.82 mbps

Income taxes: $8,739

Coffee shops: 5.6

Transportation score: 39



7. Las Vegas, Nevada

Median rent: $977

Internet speed: 37.50 mbps

Income taxes: $8,739

Coffee shops: 25.3

Transportation score: 40



6. Orlando, Florida

Median rent: $1,290

Internet speed: 38.83 mbps

Income taxes: $8,739

Coffee shops: 17.4

Transportation score: 43



5. Scottsdale, Arizona

Median rent: $1,237

Internet speed: 68.57 mbps

Income taxes: $10,089

Coffee shops: 15.8

Transportation score: 37



4. Tempe, Arizona

Median rent: $965

Internet speed: 39.76 mbps

Income taxes: $10,089

Coffee shops: 15.7

Transportation score: 57



3. Ft. Lauderdale, Florida

Median rent: $1,516

Internet speed: 59.35 mbps

Income taxes: $8,739

Coffee shops: 12.4

Transportation score: 51



2. Vancouver, Washington

Median rent: $1,327

Internet speed: 52.89 mbps

Income taxes: $8,739

Coffee shops: 18.1

Transportation score: 45



1. Spokane, Washington

Median rent: $903

Internet speed: 43.52 mbps

Income taxes: $8,739

Coffee shops: 16.4

Transportation score: 44



11 billionaires who made their fortunes after immigrating to the US

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elon musk immigrant billionaires

The United States is home to more billionaires than any other nation, according to research firm Wealth-X— but not all of them were born here.

Several billionaires — including Tesla CEO Elon Musk, real-estate developer Jorge Perez, Panda Express founder Andrew Cherng, and Chobani CEO Hamdi Ulukaya — first came to the United States for college. Others immigrated to the United States with their families as children.

Read more: 13 billionaires who dropped out of college before making their fortunes

Keep reading to learn more about some of the most prominent immigrant billionaires in the country.

SEE ALSO: Luck vs. skill: The founders behind major businesses like Bumble, Shopify, and Away explain what their success boils down to — and they all have different takes

DON'T MISS: Forever 21 just filed for bankruptcy — and the husband and wife duo who founded it have lost nearly $4 billion from their personal net worths since 2015

Sergey Brin's family emigrated from the Soviet Union when he was 6.

Net worth: $57.5 billion

Source of wealth: Alphabet

The 46-year-old billionaire founded the search engine now known as Google with Larry Page in a garage in Menlo Park, California, Business Insider previously reported. Brin currently serves as the president of Alphabet, the parent company that owns Google, per Forbes.

Read more: Google cofounders Larry Page and Sergey Brin are worth more than $100 billion — see how they spend it, from trapeze lessons to a 600-foot 'air yacht'



Hamdi Ulukaya founded the yogurt brand Chobani after emigrating from Turkey to attend college in New York.

Net worth: $2.1 billion

Source of wealth: Chobani

Ulukaya, 46, received a $3,000 loan from the Small Business Administration in 2007 and used it to buy an old yogurt plant in Norwich, New York. Chobani now sells over $1 billion of yogurt annually and is America's most popular brand of Greek yogurt, Forbes reports.

Ulukaya now advocates for companies to get involved in the ongoing refugee crisisBloomberg reported in August. Chobani recruits refugees for jobs at its plants and encourages other companies to do the same.

Read more: The Chobani billionaire who turned a $3,000 loan into a yogurt empire calls himself an 'anti-CEO' and thinks other CEOs should do the same



Financier George Soros fled Soviet occupation in his native Hungary in 1947.

Net worth: $8.3 billion

Source of wealth: Quantum Fund

Soros, 88, attended the London School of Economics before moving to New York and getting a job as a stock trader, Business Insider previously reported. Soros went on to found what would later become the world's largest hedge fund, Quantum Fund.

Read more: What George Soros' life is really like: How the former hedge-fund manager built his $8.3 billion fortune, purchased a sprawling network of New York homes, and became the topic of international conspiracy theories



Eren Ozmen, the president of aerospace company Sierra Nevada Corp., immigrated to the United States from Turkey.

Net worth: $1.4 billion

Source of wealth: Sierra Nevada Corp.

Ozmen, 61, and her husband used their house as collateral to purchase Sierra Nevada Corp. in 1994, Forbes reported. Ozmen grew the 20-person company into one of the federal government's largest contractors, having sold billions of dollars of planes, navigation gear, and communications systems to the U.S. Department of Defense.



Miami real estate developer Jorge Perez was born in Buenos Aires, Argentina.

Net worth: $1.9 billion

Source of wealth: The Related Group of Florida

Perez, 69, moved to the United States for college, according to Forbes. Perez worked as an urban planner before partnering with Stephen Ross to launch Miami-based luxury real estate developer The Related Group. 

Read more: People are threatening to quit Equinox and SoulCycle following a report that the chairman of the trendy fitness brands plans to host a Trump fundraiser



Bharat Desai, the founder of IT consulting firm Syntel, was born in Kenya and raised in India.

Net worth: $1.4 billion

Source of wealth: Syntel Inc.

Desai, 66, came to the US to work for Tata Consultancy Services, according to Forbes. He and his wife, Neerja Sethi, then started their own consulting company, Syntel, in their suburban Detroit apartment with just $2,000.



Early Google investor Kavitark Ram Shriram was born and raised in India.

Net worth: $2.2 billion

Source of wealth: Venture capital

Shriram, 62, serves on Alphabet's board and holds stakes in numerous tech startups (including Paperless Post) through his venture capital firm Sherpalo Ventures, according to Forbes.



Panda Express founders Peggy and Andrew Cherng immigrated to the US from Myanmar and China respectively, before meeting as students at Baker University.

Collective net worth: $3.1 billion

Source of wealth: Panda Express

Andrew Cherng opened a sit-down Chinese restaurant called Panda Inn in 1973 that was so successful he decided to open an outpost in a nearby mall called Panda Express, Business Insider previously reported. The couple still owns and operates virtually all 2,000 Panda Express locations themselves — they don't franchise them out to other owners, making Panda Express a rarity among restaurant chains of its size.

Read more: Meet the billionaire couple behind Panda Express, who run nearly 2,000 restaurants and sell 90 million pounds of orange chicken a year



WhatsApp co-founder Jan Koum immigrated to California from Ukraine with his mother when he was 16.

Net worth: $10.9 billion

Source of wealth: WhatsApp

Koum, 43, founded the messaging service with seed money he raised from his former colleagues at Yahoo, according to the Bloomberg Billionaires Index. The majority of Koum's fortune comes from Facebook's $22 billion acquisition of WhatsApp in 2014.



Pierre Omidyar moved to the US from France with his family long before he founded eBay.

Net worth: $12.6 billion

Source of wealth: eBay

Omidyar, 52, founded eBay in 1995 and wrote the code for the website himself, according to Forbes. Omidyar still serves on the board of the online auction house.



Tesla CEO Elon Musk grew up in South Africa and worked in Canada before coming to the US.

Net worth: $20.7 billion

Source of wealth: PayPal, Tesla

Musk, 48, first moved to the United States to attend the University of Pennsylvania, Business Insider previously reported. The CEO founded a city guide service for newspapers called Zip2 and an online banking named X.com that got acquired by PayPal before taking the top job at Tesla. 

Read more: Elon Musk is worth about $22 billion and has never taken a paycheck from Tesla — here's how the notorious workaholic and father of 5 makes and spends his fortune



Taylor Swift is the world's highest-paid celebrity. Here's how she makes and spends her $360 million.

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EDITOR'S NOTE: This video was originally published on April 26, 2019.

Following is a transcript of the video.

With Taylor Swift teasing her much-anticipated seventh album, the "Delicate" singer is poised to break multiple records — again.

Swift's previous album, "Reputation," sold more than 2 million copies in the US, and the coinciding tour broke records as the highest-grossing US stadium tour of all time. The singer-songwriter currently has a net worth of $320 million, 10 Grammys, and is arguably one of the most influential figures in pop culture today.

Over the years, Taylor Swift's influence has only grown. In 2018, she was even named the most influential person on Twitter, despite only tweeting 13 times. Whether it's pulling her music from Spotify, negotiating fairer royalties with Apple Music, or signing a reportedly $200 million contract with Universal, Swift has been strategic in building her empire.

Since 2006, Swift has released six albums, all of which went platinum. Her 2014 album, "1989" sold over 3.7 million units, making it the best-selling album of the year. Taylor Swift is one of the few artists to still use a long-lead album release cycle, one that typically takes three months. Since Beyoncé's surprise album drop in 2013, many artists have been releasing their albums on a quicker cycle to varying degrees of success.

That unprecedented move worked for Beyoncé because she's ... Beyoncé. Likewise, Swift's long-lead cycle only works for her. It's an outdated system, one designed to promote albums over time through radio, print, and other media. The fact that it works for Swift is a testament to her star power, as well as how devoted her fans are. By extending her album release, Swift is able to spend months dominating the charts as new songs are released a few weeks apart, giving each single its own time to shine on the charts.

However, Swift's most lucrative gig comes after the album release. Her tours bring in the bulk of her income. Swift's first "Fearless" tour brought in roughly $75 million. As Swift's popularity has increased, so has the cost of her concert tickets. The "1989 World Tour" in 2015 was the highest-grossing tour of the year.  And in 2018, Taylor Swift's "Reputation" tour broke records as the highest-grossing US stadium tour of all time. The record was previously held by The Rolling Stones, whose "A Bigger Bang Tour" from 2005 to 2007 grossed $245 million across 70 shows. Swift shattered their record with $345 million from just 38 shows. That's a $9-million-per-show average.

Swift's tour documentary with Netflix brought in an additional undisclosed paycheck rumored to be worth millions. Additionally, it's been estimated that Swift makes $17 per ticket on merchandise sales. Swift's fans, called Swifties, are definitely devoted to the singer. In preparation for Swift's seventh album, fan accounts have even been posting strategies for maximizing sales numbers and stream counts. 

As one of the most popular musicians of the era, Swift has had a complicated relationship with streaming. In 2014, Taylor Swift pulled her music from Spotify, citing unfair royalty payments. Similarly, Swift published an open letter to Apple Music in 2015 and stated that she would not be streaming her then upcoming album "1989" on the service because of royalty rates. Apple Music quickly modified its streaming revenue policy to be more fair to artists, and Swift allowed the service to stream "1989."

As for Spotify, Taylor Swift rereleased her catalog on the service in June 2017. The exact conditions for Swift's return to Spotify have never been released, but it may have to do with Spotify modifying its streaming policies a bit. Regardless, Swift's new contract with Republic Records and Universal Music Group included a specific condition that requires the label to distribute any money made from selling its investments in Spotify with its artist roster.

That same contract will reportedly earn Swift anywhere from $100 to $200 million in guarantees. Taylor will also own all of her future master recordings. It's rumored that Swift's new contract stipulated that the Kardashians could no longer speak badly about her. Universal owns E!, which produces "Keeping Up With The Kardashians," so such a condition could be possible. Either way, Swift's new contract will earn her quite the windfall.

As for how the star spends her millions ... Swift's famous for interacting with fans online and even hosting secret listening parties at her home. Over the years, Swift has donated to a number of her fans to cover everything from student loans to hospital fees. She's also raised funds for various causes, including victims of Louisiana and Nashville floods, as well as victims of tornadoes in the southern United States. During Kesha's legal battles, Swift donated $250,000 to help the fellow singer with legal fees. Most recently, she donated $113,000 to a pro-LGBTQ advocacy group, the Tennessee Equality Project.

Swift's $84 million real-estate portfolio spans across four states. Her eight properties include a $29 million estate in Beverly Hills and a $20 million duplex penthouse in New York City. Swift's NYC penthouse is located in Tribeca, Manhattan's richest neighborhood. She reportedly renovated the apartment for $535,000. Swift also owns a four-story townhouse and a condo on the same street.

The singer made headlines when she purchased her Rhode Island mansion for $17 million in cash. The seaside estate was where Swift hosted her famous Fourth of July parties. Considering all the traveling the international performer must do, it's no surprise that she owns a private jet. Swift's customized jet reportedly cost $40 million and has the singer's lucky number "13" painted on its nose. She's also rumored to own a second jet that costs up to $58 million.

Taylor Swift also owns two Scottish Fold cats, which are one of the most expensive cat breeds in the world. Named Olivia Benson and Meredith Grey after the singer's favorite TV show characters from "Law and Order" and "Grey's Anatomy," Taylor's cats could have cost anywhere from $1,000 to $3,000 each. Swift often shares photos and videos of her beloved pets online and even gave them a shout-out in her song "Gorgeous." 

Guess I'll just stumble on home to my cats.

Swift recently posted a picture of her cats as part of what fans believed to be clues about her upcoming album. This next chapter of Swift's career could very easily see new records set and old ones shattered.

Join the conversation about this story »

Facebook is 15 years old. Here's a look into the life, career, and controversies surrounding CEO Mark Zuckerberg (FB)

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Mark Zuckerberg

  • Facebook turned 15 years old earlier this year, marking the anniversary of Mark Zuckerberg launching the social network on February 4, 2004.
  • As Facebook CEO, Zuckerberg has been the face of the social network through its massive growth, as well as its many controversies.
  • We've created a timeline outlining Zuckerberg's trajectory, from growing up in a New York City suburb to defending Facebook as it's hit with scandal after scandal.
  • Visit Business Insider's homepage for more stories.

Through success and controversy, Facebook CEO Mark Zuckerberg has been regarded as one of the most brilliant minds of his generation. 

With a net worth of $70 billion, the young CEO is credited with creating a social network that has more monthly active users than any single country in the world has people, and his majority voting rights give him complete control of the company — which also means he's often the focal point of any backlash or scandal.

And for the last two years, Facebook has faced scandal after scandal. It's been called out on multiple occasions for the way it handles user data, to the point where it's led many to debate the pros and cons of free networks like Facebook that rely on advertisers for revenue. In 2018, Zuckerberg was summoned to give 10 hours of testimony to Congress as lawmakers sought answers about Facebook's role in various events like the 2016 election and the Cambridge Analytica data-harvesting scandal.

In the midst of the scandals, Zuckerberg has defended Facebook and reiterated the company's stated mission to connect the world with projects like bringing internet access to areas without less connectivity; through his charity work, he's poured millions into education efforts and billions into initiatives for curing the world's diseases. 

But the recent revelations have put a spotlight on Zuckerberg and his company like never before. Here's a look at the timeline of Zuckerberg's career, from his humble beginnings in a New York suburb to his role as one of the wealthiest CEOs in the world:

SEE ALSO: 33 photos of Facebook's rise from a Harvard dorm room to world domination

While he's now a titan of Silicon Valley, Mark Zuckerberg was raised in the quaint town of Dobbs Ferry, New York. He was born to Edward and Karen Zuckerberg, a dentist and psychiatrist, respectively. He has three siblings: Randi, Donna, and Arielle.



A precocious child, Mark at age 12 created a messaging program called "Zucknet" using Atari BASIC. He also coded computer games for his friends at a young age.

Source: Bio



While attending high school at the renowned Phillips Exeter Academy in New Hampshire, he built an early music streaming platform, which both AOL and Microsoft showed interest in. Still a teen, he rejected offers for an acquisition or a job.

Source: Bio

 



He wasn't just a computer nerd, though. Zuck loved the classics — "The Odyssey" and the like — and he became captain of his high school fencing team.

Source: The New Yorker



Soon after Zuckerberg started at Harvard University in 2002, he earned a reputation as a skilled developer. His first hit was "Face mash," a hot-or-not-style app that used the pictures of his classmates that he hacked from the school administration's dormitory ID files. It got 22,000 page views from 450 people in the first four hours it was up. Harvard quickly ordered it to be taken down, citing copyright and security concerns.



Zuckerberg met his now-wife, Priscilla Chan, at Harvard in 2003. Chan told Savannah Guthrie on "Today" that they met at a frat party thrown by Zuckerberg's fraternity, Alpha Epsilon Pi. "On our first date, he told me that he'd rather go on a date with me than finish his take-home midterm," she said.

Source: Today



Zuckerberg started "The Facebook" with several friends out of his dorm room, and dropped out of school in 2005, after his sophomore year, to focus on the social network full-time.



Zuckerberg wasn't always the polished statesman he is now. In Facebook's early days, he carried business cards that read, "I'm CEO, B---h."

Source: TechCrunch



Zuckerberg's company raised its $12.7 million Series A round of funding while he was barely of legal drinking age. The rest is history.



In 2010, Time magazine named Zuckerberg "Person of the Year."



Not many tech CEOs get to see themselves immortalized on the big screen, but the 2010 movie "The Social Network" put a dramatized version of Facebook's founding story in theaters. It earned eight Academy Award nominations, but Zuckerberg strongly maintains that many of its details are incorrect.



Today, over 2 billion people around the world use Facebook each month. The company makes billions of dollars every quarter by showing them ads.

Source Business Insider



Zuckerberg took Facebook public on May 18, 2012. The IPO raised $16 billion, making it the biggest tech IPO in history at the time. Zuckerberg became the 29th richest person on earth overnight.

Source: Business Insider



Chan and Zuckerberg continued to date throughout Facebook's rise to greatness, and the lovebirds finally got married the day after the company went public. The relatively low-key event was actually a surprise wedding. Guests thought they were celebrating a med school graduation party for Chan.

Source: Business Insider and San Jose Mercury News

 



Zuckerberg designed Chan's ruby ring himself, and Chan walked down the isle with Beast, the couple's Hungarian Sheepdog, who they adopted in 2011.

Source: People



The two honeymooned in Italy, flying in on a private jet and staying at a five-star hotel, Portrait Suites, where rooms start at €800 per night. But they still kept it casual at times when looking for something to eat — paparazzi spotted the couple eating at McDonald's while overseas.

Source: Business Insider



Zuckerberg studies Chinese, and his Mandarin was so good by the fall of 2014 that he managed to hold a 30-minute Q&A in the language.

Source: Business Insider 



In 2015, he and Chan announced they had given birth to a happy girl named Max. "There is so much joy in our little family," Zuckerberg wrote on Facebook.



They also announced their plan to sell 99% of Zuckerberg's Facebook stock — worth about $45 billion at the time — over time to fund a new LCC called The Chan Zuckerberg Initiative. The initiative will funnel the money toward issues like personalized learning, curing diseases, and connecting people.

Source: Business Insider



Even before announcing this massive new effort, he and Chan had committed $1.6 billion to philanthropic causes, including donations to the Center for Disease Control and the San Francisco General Hospital, which was eventually renamed after Zuckerberg.

Sources: The Verge and Business Insider

 



In September 2016, Chan and Zuckerberg pledged $3 billion to curing the world's diseases by the end of this century. "Can we help scientists to cure, prevent or manage all diseases within our children's lifetime?" Zuckerberg wrote on Facebook. "I'm optimistic we can."

Sources: Business Insider and Facebook



In May 2017, Chan and Zuckerberg announced that they had another baby on the way.

Source: Business Insider



In his mid-30s, Zuckerberg is one of a very small group of people who is worth more billions of dollars than years he has lived. Still, he's far from flashy about it — the CEO notoriously wears only a hoodie or a gray t-shirt with jeans.



He drives a black Volkswagen GTI with a manual transmission, which costs around $30,000. It's not out of pre-success attachment either, because he bought it in 2014 when he was the third richest man in the world.

Sources: Business Insider and Forbes



However, he did reportedly pay for an Italian Pagani Huayra supercar around the same time. The car starts at a cool $1.3 million.

Source: Yahoo



Zuckerberg also likes to spend his money on privacy: In October 2014, he shelled out around $100 million for 700 acres of secluded land on the Hawaiian island of Kauai. He angered locals by trying to force out people who owned small parcels of land sprinkled throughout his estate. He later dropped the lawsuits.

Source: Business Insider



In Palo Alto, Zuckerberg reportedly bought his 5,617-square-foot home for $7 million in 2011, and then spent an additional $45 million on the four houses and land around it for the sake of privacy.

Sources: Business InsiderSan Jose Mercury News 

 



He also bought a $10 million mansion in San Francisco, and then proceeded to spend more than $1 million on remodeling and additions (like a $60,000 greenhouse) that took a year to build and reportedly disturbed neighbors.

Source: SF Gate



During the renovation, he allegedly hired people to sit in cars parked near the house at night to save parking spaces for the construction workers.

Source: CBS San Francisco



Zuckerberg hasn't been afraid to spend Facebook's money either: The company has some major acquisitions under its belt, including $1 billion for Instagram, $19 billion for WhatsApp, and $2 billion for Oculus.



But even Zuckerberg can't always get what he wants: He tried to buy Snapchat for $3 billion in 2013, but CEO Evan Spiegel turned him down.



Zuckerberg emcees Facebook's annual developer conference every year, where he gives updates on the company's roadmap. Before the conference started to attract thousands of attendees, Zuck would present in flip flops.



In May 2017, Zuckerberg returned to his alma mater, Harvard, as its youngest commencement speaker ever. During his speech, he touched on a range of politically-charged topics, including climate change, universal basic income, criminal justice reform, and "modernizing democracy" by allowing people to vote online. He received an honorary doctorate as well.

Source: Business Insider



Besides other tech celebrities, Zuck frequently meets with other important people, like Brazil's president, Dilma Rousseff, Snoop Dogg, and former President Barack Obama. This picture is from a visit back in February 2011.

Source: Facebook



Shortly after the 2016 presidential election, Zuckerberg's troubles began. People unhappy with the election results blamed Facebook for spreading fake news that led to Donald Trump's win. The CEO brushed off the claims: "Personally, I think the idea that fake news on Facebook ... influenced the election in any way is a pretty crazy idea," he said.

Source: Business Insider



About a year later, the first official evidence emerged. Facebook's chief security officer announced approximately $100,000 in ad spending for roughly 3,000 ads operated out of Russia, and Zuckerberg admitted that "calling that crazy was dismissive and I regret it." Just before Facebook executives were supposed to testify in front of Congress, Facebook found that 126 million Americans probably saw Russia-funded posts intended to sway them.

Sources: Business InsiderMark Zuckerberg on Facebook, Reuters



Zuckerberg has always been passionate about political issues, but he kicked up his rhetoric significantly around the time that Donald Trump was elected President of the United States. He was one of the first tech CEOs to denounce Trump's initial executive order on barring people from predominately Muslim countries from entering the US.

Source: Business Insider



In 2017, Zuckerberg announced that his personal challenge for the year — an annual tradition since 2009 — was to visit every US state. The stops he made sparked speculation that he had plans to run for president one day, but he denied it.



In 2018, Zuckerberg said his personal goal for the year was to focus on fixing important issues that Facebook had a hand in and that affected the world: "We won't prevent all mistakes or abuse, but we currently make too many errors enforcing our policies and preventing misuse of our tools. If we're successful this year then we'll end 2018 on a much better trajectory."

Source: Mark Zuckerberg on Facebook



In March 2018, #DeleteFacebook started trending after the founder of data analytics company Cambridge Analytica came forward to say that the social network had harvested data from over 50 million users' profiles — later increased by Facebook to 87 million — and used it to target voters during the 2016 election after being hired by the Trump campaign. Zuckerberg wasn't heard from for days, which wasn't lost on users, employees, or the media.

Source: Business Insider



This time, Zuckerberg himself was called on to testify in front of lawmakers: once in a joint hearing, in front of the Senate Judiciary Committee and the Committee on Commerce, Science, and Transportation, and once in front of The House Committee on Energy and Commerce. Each testimony lasted five hours, and Zuckerberg left with a laundry list of requests for answers and action items.

Source: Business Insider



Zuckerberg reportedly trained with a team of experts hired by Facebook to coach him on how to answer questions and how to be charming ahead of the testimonies. The consultants were led by a special adviser to President George W. Bush, Reginald J. Brown.

Source: New York Times



Facebook's stock tumbled in the months following the congressional hearings, as well as scandal. At its lowest, it was down 18% from what it had been before the story broke. But Zuckerberg's testimony seemed to give hope to investors. As a Silicon Valley CEO put it, "Mark Zuckerberg presented himself well, or at least as well as possible given the situation. He seemed reasonably well informed, prepared, and authentic."

Source: Business Insider



During its contentious 2018, Facebook faced accusations that its moderation efforts weren't adequate in stopping the proliferation of hate speech and disinformation on its network. Facebook and Facebook-owned apps (like Instagram and WhatsApp) were cited as contributing to political violence and deliberate misinformation in Myanmar, India, Germany, the Philippines, Brazil, and more.

Sources: Reuters, Business Insider, Buzzfeed News



In September 2018, Instagram cofounders Kevin Systrom and Mike Krieger abruptly announced they were leaving Facebook. It was later reported they had left amid "growing tensions" with Zuckerberg, and that the pair was fighting with Facebook leadership over Instagram's "autonomy."

Sources: Bloomberg, Business Insider



The departure of Instagram's cofounders was quickly followed with scathing remarks from WhatsApp cofounder Brian Acton, who detailed disagreements with Facebook executives over user privacy. Acton said: "I sold my users’ privacy to a larger benefit. I made a choice and a compromise. And I live with that every day.” Acton's comments echoed those made by the other WhatsApp founder, Jan Koum, when he left the company in April. Outlets reported Koum and leadership fought over plans for Facebook to weaken WhatsApp's encryption and access user data.

Sources: Forbes, Washington Post



To add to an already scandal-riddled September, Facebook announced it had been hacked, and around 30 million users had their personal information compromised. It's the worst hack in Facebook's 15-year history.

Source: Business Insider



A bombshell New York Times report revealed how Facebook executives — specifically Zuckerberg and chief operating officer Sheryl Sandberg — fought back against criticism it had received in 2018. Soon after, internal Facebook documents made public by British Parliament showed how Zuckerberg restricted certain "strategic competitors" from accessing user data in an effort to stay ahead of the competition.

Source: New York Times, Business Insider



Time will tell what direction the CEO takes with his company, or how regulations will influence his company's business model. Despite his billions and the ups and downs of his career, Zuckerberg consistently appears to be dedicated to the company's mission and office culture. His office is enclosed by glass walls, and he holds regular "Townhall" style Q&A sessions with Facebook's thousands of employees.

(Jillian D'Onfro, Rebecca Borison, and Alex Heath contributed to earlier versions of this story.)



A Wall Street recruiter and finance-career experts reveal the best ways to get a job at Goldman Sachs

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how to get a job at goldman sachs

  • The best way to get a job at Goldman Sachs is to prepare.
  • On a Business Insider Prime conference call, finance career experts shared their best tips for navigating the bank's application and interview process.
  • For example, make sure everything on your résumé is 100% true and display passion for something other than numbers.
  • Click here for more BI Prime stories.

It's hard, but hardly impossible, to land a job at Goldman Sachs.

Standing out among the 1 million applicants for midlevel roles is largely a matter of preparation. The more you know what specific traits the bank looks for, what you might be asked during an interview, and what common traps to avoid, the better your chances.

To that end, Business Insider recently hosted a conference call with three experts on Wall Street recruiting: former executive coach Erica Keswin, business-school dean Linda Kreitzman, and executive search firm CEO Oliver Rolfe. The experts shared their best advice — and most illustrative anecdotes — on navigating the application and interview process as a midlevel investment-banking candidate.

They explained why technical proficiency needs to be coupled with interpersonal skills, why Goldman interviewers will dissect every line on your résumé, and why it's better to realize sooner than later that Goldman isn't the right fit for you at this point in your career.

We've also included a recording of the conference call below.

The following interview has been edited for length and clarity.

Shana Lebowitz: Hi, everyone. Thanks for joining today's conference call on how to get a job at Goldman Sachs. I'm Shana Lebowitz, correspondent at Business Insider, and we're excited to have with us today three experts on landing an investment-banking job on Wall Street.

Erica Keswin is a workplace strategist and a former executive coach at New York University's Stern School of Business. She's also been an executive director at the global executive search firm Russell Reynolds, and she's the author of "Bring Your Human to Work."

Linda Kreitzman helped launch the master of financial engineering program at the Haas School of Business at the University of California at Berkeley, where she's executive director and assistant dean. She's placed hundreds of students at top investment banks, including Goldman Sachs, over the course of her career.

Oliver Rolfe is CEO of the executive search firm Spartan International, in London. Oliver also just published a book titled "The Survivor's Guide to Your Career Today."

We're about to cover some of the trickiest parts of Goldman's application and interview process. Our guests will share their best advice for landing a role in midlevel investment banking.

Erica, Linda, Oliver: Thank you so much for being here today.

Lebowitz: So why don't we start by talking about the best way to just get your foot in the door at Goldman. Erica, this is one of your areas of expertise. I'm curious: Can you find out about openings for midlevel investment banking roles on, say, a standard job site?

Erica Keswin: I would say that yes, you can. There are great job sites; there are postings on LinkedIn. There are a lot of ways that we leverage technology to find those job openings. But in my experience it's often not enough. So can you send your résumé in? Yes, of course. We have some other experts here that can talk about great ways to ensure that your résumé stands out. But in my experience, the way to get your résumé to percolate to the top of the proverbial pile is to go through your network. Figure out who you might know at Goldman Sachs, so that that person can let someone know within the organization to keep an eye out for your résumé and to give it a little extra TLC.

Lebowitz: So it's leveraging your network. What about working with a recruiter? Is that helpful?

Keswin: Yes. I advise people all the time to make relationships with recruiters. There are different kinds of recruiters out there. There's something called a retained search firm, where a company will hire a recruiting firm and we'll look for someone, whether it's in investment banking or other functions. And then there's something called the contingent recruiter, where they only get paid if they actually place the person.

So when you're thinking about recruiters, I would urge people to investigate both kinds of recruiting firms. One of the best ways to form a relationship with a recruiter is to be helpful, to have that generosity of spirit.

When I worked at Russell Reynolds, I would often call people and say, "I'm looking for someone to fill this role," and I would be calling them as a source. They might not be the right person for that job, but I need them as a source. And it was interesting that people who would be helpful to me and say, "You know what? I do have a couple of minutes to chat with you. You know what? You should call Shana at Business Insider. She might have some good insights for you," versus the people that would say, "Sorry, gotta go," and hang up. So when you get those calls from recruiters, be helpful. That will help you begin to build those relationships.

Lebowitz: Wow. So don't ignore a recruiter's call. Linda, I think that this is something you can add to as well.

Linda Kreitzman: In my position, I place alumni with substantial years of experience, seven to 10 years. For me, the process is different. I will actually go to an alum at Goldman, and we have quite a few, and say, "Well, I recommend this particular former student. Here's his or her résumé, and you can go ahead and forward it to the recruiter within Goldman." It's a great way to get your foot in the door. Now, Erica is right. Networking is quite important. And I would say keep your LinkedIn profile up to date. It's important.

Why Goldman Sachs wants candidates who are passionate and driven — and have interests outside finance

oliver rolfe

Lebowitz: Don't have something on your LinkedIn profile that's out of date. That seems like a good job tip for anyone in the search process. So let's say you've tapped your network or you've worked with a recruiter and congratulations, you've been invited to interview with Goldman Sachs. This time I'm going to turn to Oliver. I've heard that the Goldman Sachs interview process can be a little bit long. So how many interviews, if you're a midlevel investment-banking candidate, will you probably have to go through?

Oliver Rolfe: It's always a very good question. And the answer is, like most of the answers in these instances, it really depends. There's no one specific length of time in an interview process. Goldman time is slightly different and there are firms which do follow Goldman's process as well.

But there is a genuine reason Goldman [candidates] go down the long interview process, and that's because their interview process is different. Whilst yes, you need the grades, it's more than that. You need to have something additional, something extra, something that can really show your passion. Because passion and drive and attributes of that element — in fact, David Solomon is a fantastic example of that. Whilst he is CEO of the firm, he's also a top producer and a DJ as well. So that is one of the biggest highlights of that.

Read more: Goldman Sachs CEO David Solomon shares the story of how he became a DJ

But the interview process could be anywhere between six interviews all the way up to 20. And it's really about understanding the character of an individual and showing the truthfulness and honesty throughout the process.

Lebowitz: Six to 20. That's quite a range. But I do want to go back to something you just said, Oliver, which is this: the importance of passion and drive. And I know that David Solomon is one example. He is a DJ on the side. So do you have to be a DJ? How do you indicate that you are a passionate and driven person?

Rolfe: That's a fantastic question. And it is very, very difficult for any individual to try to put themselves across in a different way, rather than your attributes, your professional strengths, where you've been before, where your education was, how great you were on that side. There are a number of different elements. There was a great example, which came from, I think, a Goldman human-resources professional, who said utilize the double major, and an obscure double major. So the one which came to mind for me was maybe mathematics and theater. So the idea that you've got the brains and the academics to study maths, but at the same time to have passion for something like theater. To deliver on both things on that level can really highlight two very, very strong elements.

Read more:POWER BROKERS OF FINANCE: HR chiefs from Goldman Sachs, Citi, and BlackRock reveal how to get hired on Wall Street

Lebowitz: That's fascinating. I wouldn't have thought about that combination. What do you think about that, Linda?

Kreitzman: It is true that Goldman is looking for someone who has passion and expertise at the same time. If a candidate wants to apply to a job, it would be great to show the extracurricular activities: that you do a lot of volunteer work, that you're a well-rounded individual.

We do believe that Goldman is different. Yes, they are very thorough. But I see no difference anymore between [the financial firms] Two Sigma, Citadel, and Goldman. Interviews can range from six to yes, 20, midlevel. It's still going to be at least six or seven interviews. But again, Goldman also wants to see how you express yourself and that you can express what you've done with passion, the interest that you've taken in working for X number of years doing something that you are going to either continue or that you're going to leverage in your new position at Goldman.

Try to connect with your interviewers to get a leg up

Keswin: You typically get the list of people you're going to meet with ahead of time. You know, here's your schedule for the day. This is the person you are going to have lunch with. You're going to meet with these five people. So when you think about how to present yourself, I look at it in three ways.

The first is, what are the technical skills that you need to have? And in many ways that often can be table stakes, that there are going to be many people that have technical skills that are similar. So you need to have those.

But often what makes the difference in getting a job at a place like Goldman can be the softer skills, the passion, the ability to demonstrate how you will add to their culture. I would say, whether it's at Goldman or Citadel or really any company today, there is a huge focus on culture and creating a culture where people want to join and people want to stay. And even if you're Goldman Sachs, turnover is expensive. So you bring people in and you want to make sure that you can retain those people. So the more that you can demonstrate that you have done research, that you understand the culture, what Goldman stands for, and show how your values are aligned with theirs, I think that is a huge plus.

And then the third piece is once you get the list of the people with whom you're going to meet, look them up, look at their LinkedIn profiles, see where you can connect with them on a human level, and just prepare for that. So maybe you're looking at a LinkedIn profile and somebody lists their favorite author or where they like to travel. Just very personal things. Have that in your back pocket because you never know when something like that will come in handy in an interview.

Read more: Googling your interviewers' job history before meeting them isn't creepy — and it can be impressive if you do it right

Kreitzman: It's also extremely important to look at if [your interviewers] have contributed research. You want to read in advance what they have done. It's very important. Another thing is you need to prepare for behavioral questions. It is becoming more and more important. Goldman has added quite a few behavioral and ethical questions.

Rolfe: What both Erica and Linda said is absolutely right. The research of an individual, of a company, but not only that. I think what Erica in particular was saying about Citadel and others is absolutely right. Every firm has its own culture. Every firm has a certain feeling, a community about it. It doesn't mean that you're necessarily right for that community.

And that's one of the first things we probably should've started off with is to say that whilst everyone might desire something, it doesn't mean what you desire is necessarily right for you. And in this instance, if that happens to be Goldman, it doesn't mean that Goldman Sachs is the right place for you in your career. It might not be [the right fit] now; it might be later down the line. There's an important balance to realize that there is a right place for everyone and it's not one individual place. It's something that you have to feel that's more than the academics.

For me in particular, and how I look a lot of different elements, is you genuinely have to feel it because us as human beings are emotive and energetic people and we need to feel each other. That's why an interview process becomes very, very important. When you're across the table for someone, you can feel them energetically and there's no lying behind that. So I absolutely agree with both Erica and Linda on that.

The worst thing a job candidate could do is fib on their résumé

Linda Kreitzman

Kreitzman: I wanted to add something on that particular topic. In terms of questions that are being asked and how someone can prepare, obviously you want to be very technically strong. Typically, Goldman is going to have different interviewers addressing various aspects of the work. They want to look at your intuition as well, how you think, how you deconstruct the question, and how you frame your answer. So even for midlevel hiring, I've seen Goldman send a HackerRank test, which is a programming test. The reality is that finance is becoming a little bit more complex, more quantitative, with data science.

A lot of applicants have to go through these first tests and then Goldman has used more and more HireVue, a video-screening process of about 20 to 30 minutes. They ask you five to seven questions, and you have 45 seconds to prepare and two minutes to answer each question. This is really to test how fast you are, how you communicate. Everybody wants well-rounded individuals, not someone who's going to be doing the work without interacting with others. Teamwork is extremely important.

At the end of the day, what Goldman wants [to know] is why you have applied to the job. They want you to know exactly what the division does, they want to test your teamwork approach, how you fit. We talked about the culture, which is very important as well. Why are you so interested in applying? I tell my students all the time: Stop saying, "Well, because Goldman is Goldman." They already know that they are a top-tier firm.

So ultimately, very quickly, you want to nail down one question, which is, "Walk me through your résumé." It's important to talk about the previous work that you've done, and exactly what you have contributed to each of the positions that you have held. For technical questions, if it's equity or volatility structuring, for instance, obviously they want you to talk about how you would design a strategy assuming this or that situation. So behavioral is also important at the end of the day. It's also important to never be on the defensive.

Sometimes you will see interviewers shuffle their notes, not look at you, and they do it on purpose because they want to test how anxious you are. Nobody wants an anxious person, but someone who is able to act as opposed to react.

Lebowitz: That's quite interesting. I didn't realize that Goldman interviewers would be actually testing candidates in such a surprising way, for example, by shuffling their papers to see if you're buckling under the pressure. It's interesting to know that Goldman interviewers are looking not just at technical competencies but also at soft skills, like whether you communicate well and whether you're a team player. That's so important for aspiring Goldman employees to know. I wonder if any of the three of you can share — it doesn't have to be a specific question that you've heard someone ask at Goldman -— a specific type of question or a hypothetical one that everyone in the audience today can use to prepare.

Keswin: I heard a very funny story recently, and this is just a warning out there to make sure to put things on your résumé, on your LinkedIn profile, that are true. And of course we would assume that happens, but having been a recruiter for a long time, there are often many things that are not true on résumés. So No. 1, be honest. Put things on there that you really do care about, because you never know what you're going to get asked.

So the story: A young man had something on his résumé about cooking and how he loved to cook. And when he came in for the interview, it turned out that the person from the company had seen something about cooking on a lot of résumés recently and was starting to wonder what was going on with the trend. So the person from the company said to the potential employee, "OK, for this interview, I would like for you to take me through a recipe of the most complex thing you have made and every detail from how you pick the recipe to the ingredients, to how you shop for it, where you buy it." And literally that was the only question that was going to take place. And they let the person know that this was going to be a 45-minute interview on this one question. A couple of minutes later, the person got up, shook the interviewer's hand, and left, and said, "Thank you so much."

You never know what you're going to get. And at places like Goldman Sachs, they often do find something that could seem relatively obscure on a résumé. So make sure that you have anecdotes and stories to back up whatever is on your résumé because you never know what someone is going to be interested in.

Kreitzman: What I tell my students is that everything on your CV is going to be used. It's fair game. Here's a behavioral question that Goldman and other firms consistently ask: Have you ever had a conflict with your manager or colleague in your previous job or have you worked on a team project when someone wasn't pulling his or her weight? How did you resolve it? How did you handle the situation? I would say this is important.

One last thing that I say to my students all the time is, "Be careful. You're going to work in finance. You're going to spend more time with your supervisor and your colleagues than you're going to spend perhaps with your loved ones."

Read more: Goldman Sachs' head of HR says an 'underrated' factor should make a big difference in which job you choose — especially if you're going to be logging long hours

So it is important to answer behavioral questions to be great by the way. It's not just to answer them well, but to be ethical and to be a team worker. Definitely, this is important.

Goldman Sachs aims to see how job candidates think, even if they don't get to the right answers in their interview

Goldman Sachs

Rolfe: Erica's answer is absolutely spot on. That is exactly what they're going to look at: your CV, your career, anything that you put out there. And to be fair, and I've seen this happen before, even Facebook. If you put something on social media, you are available for everyone to look at, and it can be brought back at any point, whether it's an interview or at any point in a process.

There is one question which I know has been asked a few times, and it's slightly different. The question is: "How many windows are there in this building?" At that moment you'll see a huge amount of people's faces go very, very blank and they'll think, "How am I supposed to know that?" And that's the exact moment the interviewer will find out how you're feeling and how you can react under pressure.

Kreitzman: These are the types of puzzle questions that they ask. Another example is, "There are 30 people in one room. What is the probability that two people are going to have the same birthday?" It's how you think.

[When answering the question about windows], you can say, "Well, if it's a big building, I'm going to assume the height and I'm going to look at how long the building is." They obviously don't want you to know how many windows there are, but you can make the assumption that there are X number of offices and there are X number of windows.

Rolfe: Exactly.

Lebowitz: Well, I'm not going to lie. I'm panicking a little bit right now because I have no idea how many windows are in this building or how to figure it out. We do have an audience question coming through. This person wants to know if they should be worried about their age, if they're applying to a midlevel IB job at Goldman.

Kreitzman: Obviously, no firm is ever going to say to you, you have to be 27 years old. But for midlevel, if it's a trading position, it really depends on what the position is. I don't think that firms are going to discriminate. Ultimately, do you fit to the requirements of their job? Do you have what it takes to do the job? We don't know how old this person is. In my particular program, there are students who are 38 years old and they did get jobs at Goldman and came back to do the MFE after a career of 10 years plus. And after the program they went back and are currently managing directors at Goldman.

Keswin: In my experience, companies have been more open about age. Some organizations today have four to five different generations working under one roof. We're all living longer. People are working longer. And so it comes back to the "why." Why do you want this particular job? Why do you want Goldman Sachs, and why is the time right now, and how are your skills transferable, and what value can you bring? So if you are worried about age, I would make sure that up front, when you send in your résumé, that there's a cover letter that talks about and really gets to the heart of that "why."

Rolfe: I agree with that. HR at Goldman Sachs reads absolutely every cover letter. It's not something that they pass off to a computer. The cover letters are read with great interest and they look at those cover letters to really see who's different, and who can highlight their passions, and that they're really designed to work for the company and the position as well.

Read more: A robot will probably read your résumé before a human does. Here are 3 simple tricks to make sure they don't pass it by.

To be fair, there are a lot of different elements to look at when looking at age. For me, it's really more about time than age. There is a right time and a right place, for individuals. And you can prepare yourself to work in a Goldman's or a Morgan Stanley or whoever it may be. As Erica said before, that you may be better suited to be at Goldman Sachs later in your career than earlier because of the knowledge you've gained or the passion you've progressed with. Those are the elements that are more important. No one in their right mind is going to say to anyone that you're too old for this job or too young for this job, but it's about the right experience at the right time.

Kreitzman: We talk a lot about passion, and I agree. But first and foremost, it is the expertise. Do you have what it takes? Do you have the skill set that Goldman is going to need for you to be successful on the job? And we're talking about midlevel jobs here. So the relationships that you've had with your colleagues or the ones that you have supervised, this will always come up in terms of questions, how you have worked with others at the firm.

Goldman Sachs wants people who are going to stick around

Rolfe: I was going to mention before the longevity of making a move for a midlevel person. That's absolutely key, in fact. One of the big elements, if you look at most successful people's careers, what they've done is they've studied or they've worked in one area for a long period of time, usually for their whole careers. So some of the most successful people that you could think of probably spent their lives dedicated to one area.

Read more: A former Googler and Facebook exec says your parents' career path is just about dead, and there's a better way to move up in the world

Now, no one's suggesting that you should do that, but for any hire anywhere, especially Goldman, they do want people who are there for the long term. They do want people who have an infinite mindset rather than a finite mindset. It's doing something for the greater good, for the longevity of humanity. Because if we all focus on that and within this business, everyone wins both on a revenue basis, but also on a humanitarian basis.

Kreitzman: If you have worked for many, many years and then you apply to a job at Goldman, they don't want you to have done just one thing. I think this is the kiss of death. How have you kept up with new skills, data science skills, for instance, machine learning? These are skill sets that are more important for all of the levels of jobs. So it is important to show that you have continuously educated yourself, throughout your career, and not just have gone to do a job and that's it.

Rolfe: I would agree completely. That's why you need the additional side, not just in terms of the educational or professional. You need everything. But you do need to stick within one side. You don't go inside and outside of banking. You don't move to completely different derivatives of the job. You do stay within a focus area. Obviously, if you take a look at the more senior levels of banking, they would have a much more macro view, a much wider view. Invariably a lot of the senior bankers have been led on to certain paths to get that experience as well. And that's something to look at, midlevel people.

One thing we haven't discussed, and may not have time to, is mentors. That's a really strong element to utilize to get into Goldman Sachs or a lot of other businesses elsewhere. Having a mentor who's either worked in the industry, or who's more senior than yourself, or in the firm that you're looking to work for, can help implicitly either to have that softer feel into it and have an easier route and a more dedicated route. And mentoring is actually an element that I think everyone needs to spend a little bit more time with, both for the mentee and the mentor itself.

Kreitzman: Which is part of networking at the end of the day.

Lebowitz: It sounds like networking, whether that's in the form of a mentorship or simply connecting with a former coworker who is now an employee at Goldman, that can be a sort of huge stepping stone in the application process. I do want to throw out one more audience question. This person wants to know if they have at least 20 years of experience, what advice do you have for them on applying for a job in investment banking at Goldman?

Kreitzman: It's hard to answer that question because we don't know what his or her background is, or what job they're applying for. Just look at the job requirements. Do you have them? And can you diagnose yourself really well? You know what it takes. Do you have that?

How to apply for another job at Goldman Sachs if you were rejected once

Erica Keswin

Lebowitz: That does make sense. We do have one more question from the audience, and this will resonate with many people listening in. What if you applied to Goldman in the past? You were identified as a strong candidate. You went through multiple interview rounds. Ultimately you didn't land the role. Should you and can you reapply in the future?

Keswin: In my experience, yes. You can reapply, especially if you got positive feedback, maybe you came down to a couple of people. Right time, right place, whatever it was: You did not get that role. There is nothing that would prohibit you from looking at another role perhaps in a different department. And it could even be seen as something very favorable in what you saw in the culture and in the brand and in the people with whom you've met during that first process. Especially if you met with 11 to 20 people, you really got a sense of the place. And my recommendation would be to reference that prior experience to say, "That job might not have been the right fit. But I still think that for many, many reasons"— and you list them — "Goldman is a great fit and in particular this new role. And here's why."

Kreitzman: You have to be careful here, because Goldman doesn't like it when you apply to many, many roles. So it is important to apply to just one role, perhaps two.

Keswin: It would need to be connected to your skills. The key here is the story. You don't just blanket your résumé to every job opening, but there has to be very clear rationale as to why you went for job A and why job B could also be a great fit.

Kreitzman: But the system will decline you automatically if you apply more than twice a year.

Rolfe: The other element with the long interview process and actually meeting a number of people. One of the reasons that they have it is for the ability to veto an individual. And let's say you do go through a long interview process and someone does veto you, and that individual is still at the firm. It is highly unlikely that in a new interview process, it would progress further. And that's a difficulty. We've seen that a few times, with people that have unfortunately not got through the final rounds, for whatever reason. To get back in the door, sometimes proves very, very difficult unfortunately.

Keswin: Right. And a good recruiter will be very up front if that is in fact the case and will stop you before you put your hat in the ring for another role.

Rolfe: That's actually one of the really important parts of having a recruiter is [for them] to be really blunt and say, "Look, don't do this. Don't waste your time. This is what I believe is sensible for you. This is what the managers are looking for. These companies are looking for this. This is where you're suited." That's where our expertise would come from and has come from. It's the experience that we have at a macro level, which gives us the overall guidance more than anything else. Forget the fact that we should know the jobs inside. It's the overall guidance that we hopefully can give individuals that should steer them in the right direction.

A framework for figuring out whether you should apply to Goldman Sachs

Lebowitz: So it sounds like there is a bit of an upside to working with a recruiter if you can, mostly because of their familiarity with the process and their ability, as you said, Oliver, to be blunt. Like, "This is not a good idea. Don't do it."

One thing I do want to go back to, and I'm curious to hear everyone's perspectives on this topic, is that a few people today have mentioned the importance of the right time in your career to apply to Goldman. The right time in your life, maybe. And the broader point here is knowing that you want to work at Goldman, that you're going to thrive there, as opposed to just wanting to apply there because it's a very prestigious investment bank. So to that end, my question is: How do you know if you're going to fit in there? If you're going to thrive there? What questions should you be asking yourself?

Keswin: Part of it is people. Nine out of 10 people, if they're going to leave a company, they leave their manager and not the firm. And so yes, a big piece of it is understanding the values and the culture of Goldman and the expectations around how much you're going to work. But in my experience, it really comes down to that individual manager and how much you connect with that person and what their expectations are. Because group to group, it can sometimes feel like two different firms.

Kreitzman: The right time is when you're ready to take on more responsibility, or you know that you have outgrown your company or your current job. But more importantly, you've seen a job description that truly appealed to you and you know that, intuitively, you're a right fit. I think you don't dream. You don't say, "This is what I would like to do," but, "This is what I can do right now."

It's important to talk to [company] alumni. For instance, in my case, I'll say, "Go and interview someone who's done the job for a long time and ask them an honest question, which is, 'Do you think I am the right fit for that?' And if not, stay where you are." Yes, Goldman is an awesome, very innovative investment bank, but so are other firms. I've done this job for 19 years and students can say to me, "Goldman is Goldman." But I will say there are wonderful firms out there. So don't apply to just one firm, but multiple firms.

More importantly, prepare yourself. How does one prepare himself or herself? You have to read the news all the time, the current economic news. You have to keep up with current events, but also what the job requires. If you hire associates and analysts, you know that they come out from programs that have taught them perhaps a more quantitative skill set to know what they're doing. This is how you can secure a job at Goldman.

Rolfe: I'm going to add on to exactly what Linda said there in regard to the knowledge base. Realistically, midlevel individuals working anywhere unfortunately have very little view of the macro element. And I'll explain that in a bit more detailed level. If you're working at an investment bank, the chances are that you will know your desk extremely well. You're there probably 14 hours a day. You'll know your team really well because obviously you're interacting day to day. You may know a team behind you at a desk behind you, which is part of your department. You'll have a rough idea of whatever department you're working in, whether it's research or derivatives or or FC or sales, whatever it might be. And then further than that, you'll probably know less and less about your own company.

Read more: Becoming a 'big picture' thinker is one of the best ways to succeed at work

Now that's quite a worrying state of affairs, really. The chances of an individual who knows very little about their own company as a whole, a lot about their own micro view but not so much about their own company, it is very, very unlikely that they actually have the time to spend or have had the time to spend as a macro element looking elsewhere.

When you start to have a look at the fact that a lot of individuals in banking don't really get time to look at the bigger picture, that can be quite worrying. So exactly what Linda said: It's important to really try and get a really strong element of the banks around you, not just in terms of how they're doing in the rankings or revenues or profits or employee cuts or whatever it might be at the moment, especially throughout Europe in Brexit mode. But there's a lot of different elements you must take into account and taking your head above the parapet is absolutely key.

Lebowitz: That's all absolutely terrific advice, especially the bit about interviewing other people who have done the job, or are currently doing the job, and asking them, "Do you think I would fit in here?" That's kind of a scary question to ask because they could say "no."

Keswin: But you'd rather know ahead of time.

Lebowitz: So true. Well, we're about to wrap things up here at our Goldman Sachs conference call. But before we do, I am going to ask each one of our guests today to share a final piece of advice for anyone out there applying to Goldman. Why don't we start with you, Erica?

Keswin: It's hard to boil it down to one, but I'm going to connect to something that Oliver said earlier, that this is a two-way street. You may have your goals set that you want to work for Goldman and if you do get that offer, you really need to make sure that the job is the right fit. The manager is the right fit. The culture is the right fit. When we think about millennials and Gen Z, who are going to make up 75% of the workforce by 2025, the human piece of work is really important. Goldman is an amazing company. There's many amazing companies out there, but also don't be blinded by any type of brand name. And think about what is the best kind of firm that truly enables you to bring your whole self to work.

Lebowitz: I think you wrote a book about that, Erica.

Keswin: I did, and my book is called "Bring Your Human to Work." And it's about either finding or designing a workplace that's good for people, great for business, and the world. And I just see it becoming, especially with these new generations, much, much more important. What I don't like to see is getting into a company because you think this is what you want and uprooting your life, by moving across the country or whatever it may be, and then realizing that in many ways it's not the right fit. So make sure that you look at it as a two-way street.

Lebowitz: Thank you for that. Linda, what are your parting words of wisdom?

Kreitzman: Continue to learn. Never stop educating yourself. Acquire new skills. Don't stop networking. And know yourself. It's very important that you keep trying, but you need to know what's out there, not just in your little world. And you'll be at Goldman.

Lebowitz: Oliver, we're turning to you for our last piece of advice.

Rolfe: Being truthful and honest throughout everything you do has got to be the key, the one thing which is paramount in your career. And it doesn't matter what you do, it stays with you: being yourself, being true to who you are, being honest. That's the thing that people will always remember you for. Because if there's always a reference on you, if anyone ever asks about you, it's always, "They were there, they were committed, they were always truthful, and they always gave me time." And that's absolutely imperative.

I'll do a small, shameless plug with my book as well, because going back to the questions, there are over 170 questions in my book to prepare yourself. It's so important to take time if you want to succeed. It doesn't happen overnight. Do not feel bad if you don't get what you desire today. If you keep focused, you keep energized, and keep on that track, you will be successful. And in this time, you'll be successful in getting that job at Goldman Sachs.

Lebowitz: Well, thank you all for sharing those terrific insights. I'm going to say a last thank you to our three guests, Erica, Linda, and Oliver. Thank you for sharing your expertise, your experience, and just distilling that into actionable tips for all of us. And mostly thank you to our audience for listening and for sharing such thoughtful questions. If you are applying to Goldman Sachs anytime in the near future, best of luck to you. Thank you.

SEE ALSO: Exactly what it takes to get a job as a banker at Goldman Sachs, according to Wall Street recruiters, employees, and the head of HR

Join the conversation about this story »

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The 15 hottest office trends of 2019

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  • Digital business publication FitSmallBusiness released a report on 15 millennial workplace trends.
  • Some hot trends include sustainability programs, gender-inclusive bathrooms, and corporate retreats.
  • Company "Summer Fridays," or closing offices early at the end of the week so employees can enjoy longer weekends, saw a 9% increase between 2018 to 2019.
  • Visit Business Insider's homepage for more stories.

Millennials have redefined what work looks like — and what workplaces should offer their employees.

As office norms like a rigid 9-to-5 schedule and drug screenings become a thing of the past, a new report from FitSmallBusiness looked at the 15 new and hot workplace trends that millennials love.

FitSmallBusiness, a digital business publication, evaluated third-party data sources, including media reporting, the research firm Gartner, and the Society for Human Resource Management, to analyze which trends had grown the most among Fortune 500 companies. The company released a list of the 15 hottest trends exclusively for Business Insider.

Some hot trends include sustainability programs, gender-inclusive bathrooms, and corporate retreats.

Read more:I toured the surprisingly bonkers LinkedIn offices in the Empire State Building, which has a 'speakeasy' bar hidden behind a wall of rotary phones. Here's what it was like.

"What once seemed to serve the average employee — including a nine-to-five schedule, open floor plans, and unlimited PTO — has been replaced by a new set of trends that lean heavily on developing technology and a generational focus on wellness," the report states.

Here are the top 15 workplace trends millennials love in 2019:

SEE ALSO: A CEO who writes 9,200 employee birthday cards a year explains the value of gratitude

Gender-neutral bathrooms have spread to office spaces nationwide, thanks to transgender equality activism.

As localities like Illinois and New York City are making requirements for establishments to label single-use bathrooms as gender-neutral, more offices are accommodating non-gender-conforming people by creating inclusive spaces.



Emotional-support animals in the workplace have become more commonplace to improve employee mental health.

As over half of employees now say work is negatively impacting their mental health, more offices are bringing in emotional support animals. The National Service Animal Registry reported an 8,000% increase in service and emotional-support animals since 2011, according to The New York Times.

 

 



Artificial intelligence use in American companies grew 270% in the last 4 years. Now, 40% of companies report using AI, according to research firm Gartner.



Companies are starting to use wearable technology to increase worker safety, like to monitor dangerous levels of radio frequency between staff and machines.

By 2020, there will be over 75 million wearable devices in the workplace worldwide, PwC estimates, particularly in dangerous fields like manufacturing and mining.



There are almost twice the number of companies that offer onsite electric vehicle charging stations in 2019 than there were in 2015.

While just 7% of companies had onsite electric vehicle charging stations in 2015, the number rose to 13% in 2019, according to a report from the Society for Human Resource Management.



Company retreats are becoming more commonplace.

In 2017, a CPA Practice Advisor report found one in five companies offered retreat trips. Some noteworthy examples included a startup offering paid trips to Burning Man, and McKinsey Chinese retreat miles away from ethnic Uighurs prisons.



Mandatory time-off policies allow companies to force workers to take a break.

American employees log in longer hours than their counterparts overseas — and take fewer vacations than them, too. Surveys have even indicated workers feel more burned out when other people they work with go on PTO.

Not taking a vacation is bad for creativity and productivity, research has found, resulting in some companies forcing their workers to go on vacation.

 



Flexible work options have become the norm.

"Studies have shown desks are vacant 50 to 60% of the time due to staff working from home," FitSmallBusiness reported, citing research from Global Workplace Analytics.



Recently, companies like Starbucks, Lowe's, UPS, and Nike have begun offering health insurance plans for part-time workers.



Between 2015 and 2019, the number of companies offering free snacks rose from 22% to 31%, according to SHRM data.



Fidelity Investments saw a 50% increase in health-saving accounts assets from 2017 to 2018, indicating more workplaces supplementing their 401(k) plans with HSAs.

HSAs are a savings account you can use to cover health costs now or in retirement. Contributions and withdrawals are also tax-free.

As Business Insider's Tanza Loudenback reports, nearly 19% of Americans had an HSA in 2017, up from just 4% in 2007.



More companies are now willing to pay a "cost of living differential," or higher-than-average salaries to people working in expensive cities.

Companies offering a "cost of living" differential has increased from 12% in 2015 to 15% in 2019, FitSmallBusiness reported, citing SHRM data.

 



Company "Summer Fridays," or closing offices early at the end of the week so employees can enjoy longer weekends, saw a 9% increase between 2018 to 2019.

According to CEOs and HR chiefs across the country, letting staff leave early (or take the day off) on Fridays during the warmer months boosts productivity and employee morale, Business Insider previously reported.

 



Student-loan-repayment programs have become more popular as the nationwide student debt tops $1.5 trillion.

ZipRecruiter found that student loan borrowers were struggling to pay off their debt so much that they'd give up PTO for employer repayment programs. Companies like Penguin Random House, Aetna, and Fidelity have led the charge in offering these types of programs.

Read more:11 mind-blowing facts that show just how dire the student-loan crisis in America is



Environmental sustainability initiatives have become commonplace as more companies ban plastic straws, promote using reusable water bottles, commit to zero emissions and investing in renewable energy, and more.

For more detailed reporting on corporate sustainability programs, read Business Insider correspondent Rich Feloni's Better Capitalism vertical.




Our relationship with trade is badly broken. Can we fix it?

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  • Zach Silk is the President of Civic Ventures and recurring co-host on the Pitchfork Economics podcast. He is an experienced social change maker and civic entrepreneur and is a nationally recognized strategist, organizer, and campaign executive.
  • In this opinion piece, he argues that Donald Trump outperformed in states like Michigan and Washington because he spoke directly to trade workers — many of whom felt that no one else was listening.
  • One prominent economist said that China has taken advantage of America when it comes to international trade, and workers have "borne the brunt of those losses." When it comes to repairing trade, workers need to be included at the table.
  • For more on this topic, listen to the latest episode of Pitchfork Economics
  • Visit Business Insider's homepage for more stories.

Trade is arguably the biggest reason why candidate Donald Trump outperformed all expectations in traditionally Democratic states like Michigan and my home state of Wisconsin in 2016. Trump argued that the American people had been getting a raw deal from decades of international trade, even while elites prospered. And to those in the heartland — especially workers in the agriculture and manufacturing industries — literally nobody else was making that argument. To them, it felt as though Trump was the only politician who was listening.

Zach Silk

For 30 years, Trump argued, Democrats and Republicans alike promoted a free trade agenda that resulted in less prosperity for many Americans, while wealthy elites got richer and richer. And the thing is, he's right. And so are all the Michiganders and the Wisconsinites who have been sounding the alarm for years. Our leaders lost their way on trade, and until we acknowledge that the whole system needs to be reconsidered, we'll keep losing to Trump — even though the trade policies he has enacted continue to hurt the same farmers and steelworkers he talks about on the campaign trail.

But the problem is that international trade is wickedly complicated. There are no level playing fields, and the required rat's nest of compromises and concessions means that there's no such thing as an unalloyed win. In this week's episode of Pitchfork Economics, my colleagues Nick Hanauer and David Goldstein interviewed a prominent economist to discuss why America's trade policies have failed, and how to move forward.

The first step is to acknowledge what we've gotten wrong. Dean Baker, senior economist and co-founder of the Center for Economic and Policy Research, admits that American leaders have allowed China to take advantage of us.

"The basic story was China deliberately kept down the value of its currency against the dollar and other major currencies," he explains. "What that does is it makes their goods more competitive in international trade, and of course our goods [are] less competitive."

China has been able to dominate in international trade, and thanks to America's broadening inequality, workers have borne the brunt of those losses. Corporate profits still climb and employees — after a seemingly unending series of layoffs, a deterioration of worker rights, and three decades of wage suppression — have no stake in successful trade negotiations anymore. That means, according to Baker, that "workers have no reason to care whether or not China is respecting Boeing's intellectual property."

When both candidates in a presidential debate argue that trade needs to benefit American business, voters feel like nobody is looking out after their best interests. "The economic orthodoxy actually says there will be winners and losers from trade," Baker says. The system is rigged so that corporations always win and workers always lose, and "we've never in any serious way compensated the losers."

We all know someone who's been laid off in a factory closure, or who has seen their job outsourced to a nation that undervalues labor. But the answer isn't to be isolationist, or to launch a trade war with sky-high tariffs that hurt the middle class's purchasing power. Those regressive policies actually make economic conditions worse for everyone.

The problem is that there's no silver bullet — no one trade policy that will fit every situation and result in positive outcomes every time. Trade is far too complex for that; every international relationship is different. Local customs, resources, and histories between nations can affect trade in a near-infinite number of ways. Only a fool could claim to possess a single unified theory that would solve all our problems across the board.

But here's a good rule of thumb for politicians and economists looking to repair the fractured trust between workers and those businesses and politicians who advocate for strong trade relationships: Include workers at the table. If every American has a financial stake in global trade relationships, if we're all playing on the same team again, trade will be easier to navigate and the economy won't be as prone to upheaval as it has been over the first three years of the Trump presidency.

But how is it possible for ironworkers at a foundry in Waupaca, Wisconsin to have a stake in international trade? Every employee should enjoy the windfall from positive trade arrangements, and federal job programs should be ready and willing to step up to the plate when a community is wracked by layoffs. No American town should be forced to confront an existential crisis simply because six people in formalwear shook hands over a contract half a world away.

At home, we know that it's important to include as many people in the economy as broadly as possible, because consumer demand is what spurs economic strength. If we're going to include more people in the benefits of international trade, we're going to need more inclusive trade policies.

Listen to the Podcast: In 2014, venture capitalist Nick Hanauer warned his fellow plutocrats that our growing crisis of economic inequality would lead to an uprising or a dictatorship. Two years later, angry voters elected Donald Trump. In Pitchfork Economics, Nick explores why the pitchforks are coming, who they're coming for, and how the stories we tell about the economy can change the economy itself.

SEE ALSO: Economics is not a science; it’s a story: what the wealth tax debate tells us about the bias of economists

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What it's like to be a corn maze designer who creates 90 mazes a year for up to $2,500 each

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  • Corn mazes have become a classic fall tradition, like apple picking, pumpkin carving, and hayrides.
  • Don Watts, known as the Corn Maze Guy, has been designing these labyrinths of grain since the mid-1980s. 
  • He uses GPS technology to create about 90 mazes each year, and gets paid between $1,900 and $2,500 per maze.
  • Read on to find out how Watts creates these intricate mazes. 
  • Visit Business Insider's homepage for more stories.

As if you couldn't tell by the dropping temperatures, football on TV, and Halloween decorations in stores, fall is upon us. Fans of the season love its cozy traditions, like apple picking, pumpkin carving, leaf peeping, and taking hayrides.

Another long-held autumn tradition in the United States is the corn maze— a large-scale design cut into a field of corn with high stalks, built for visitors to find their way through the labyrinth. They're often attractions at fall festivals, pumpkin patches, and Halloween events.

If you've ever seen an aerial photo of a corn maze — or spent considerable time trying to find your way through one — you might have wondered how such a complicated project is created. As it turns out, corn maze designers are dedicated professionals who create dozens of mazes every season and earn thousands of dollars in the process.

We spoke with a corn maze designer who's been doing the job for three decades to find out what the job is really like.

SEE ALSO: I'm a driver for Uber and Lyft — here's exactly how much I make in one week on the job

DON'T MISS: A day in the life of a Lyft vice president, who wakes up at 6 a.m. and rarely spends a minute at her desk

Corn mazes are actually younger than you might expect. The first modern corn maze was designed in 1993 by Don Frantz in Annville, Pennsylvania.

Source: NPR



Called the Amazing Maize Maze, it was shaped like a dinosaur, and was the first maze "designed for private and public entertainment," according to Frantz's website. Before 1993, the site says, "the maze was seen as a mostly passive art form."

Source: American Maze



According to NPR, he got the idea while gazing out the window during a cross-country flight, when "he looked down over the farms of the Midwest and saw crops planted in perfect, amazing contoured lines."

Source: NPR



Corn mazes have skyrocketed in popularity since then, and designers are constantly upping the ante. In 2014, Cool Patch Pumpkins set a Guinness world record for the largest temporary corn maze with a 60-acre labyrinth in Dixon, California.

Source: Guinness World Records



Don Watts, aka The Corn Maze Guy, is a corn maze designer in Doylestown, Pennsylvania. He serves clients in the Northeast and some of the Midwest and South.

Source: The Corn Maze Guy



Since designing his first maze in 1989, Watts has created more than 900 labyrinths in locations as far as Maine, Florida, and Iowa.



His designs range from pumpkins, farm animals, and eagles to the Grim Reaper, Benjamin Franklin, and the Statue of Liberty.



After high school, Watts worked at a farm for a few years, but left to start his own graphic design business. When the farm later hired him to design a corn maze, he drew on his experience in farming and design to create one. Soon, word spread of his talents, and other area farmers began commissioning his mazes.



"I had acquired skills and training in art, farming and computers. I didn't know it at the time, but these three experiences would later be the necessary fundamentals for designing and creating corn mazes," he told Business Insider.



In the late 1980s, affordable GPS equipment wasn't widely available, he said, so he got up in a bucket truck to visually map mazes on plots of land. For the first 15 years, he said, "we did all the mazes using a grid system with stakes and spray paint."



But technology has allowed the profession to evolve. Nowadays, designers use drones and GPS-equipped tractors and mowers that can zoom in on single stalks of corn, according to NPR.

Source: NPR



Once a customer approves the design, Watts plots the coordinates into his GPS software. His equipment is accurate to within less than a foot.



When the corn has grown to about 2 feet tall, Watts brings a commercial zero-turn mower to the site and cuts the design into the field by following the paths displayed on the GPS. This usually takes less than two hours.



"Interestingly, we've cut mazes at night in total darkness," Watts said. "It is a little eerie being out in the middle of a large corn field at night, but the GPS display lets us know exactly where to go."



Watts said that most customers come to him with their own design ideas and that pumpkins, tractors, farm designs, and patriotic designs are the most popular.



He said he typically designs his mazes between January and April and cuts the stalks in the summertime.



July and August are the busiest time for corn maze designers because they cut when the corn is not yet fully grown, Watts said. Creating the design and doing the GPS plotting takes three to eight hours per maze.



In 2008, after years of making mazes part-time in Pennsylvania, New Jersey, and Maryland, Watts decided to invest in his equipment and create a corn maze website. Business began to boom, and the gig became his full-time profession.

Source: TheCornMazeGuy.com



Of all the mazes he's done, Watts' favorite was based on the iconic 1945 photo "Raising the Flag on Iwo Jima," taken during World War II. The maze was created on a farm in Halifax, Massachusetts.



Watts says that some design requests make him cringe, like when they contain large circles and long, straight lines. These are challenging to cut precisely if he drives over bumps and ruts in the mower, which disrupt the GPS.



Nationwide, there's only a handful of maze designers, Watts said, and each has a different process and target customer.



Watts specializes in small- to medium-size mazes — about three to eight acres — and markets himself as an affordable choice. Most customers find him via Google.



Every season, Watts designs about 90 mazes, with prices ranging from $1,900 to $2,500 each, he said.



But it isn't all about the money for Watts. "The thing I like best about this business is the people I meet and making their day when I show them a photo of their maze," he said.



The CEO of fitness brand Daily Burn shares how women leaders can use mentorship to overcome fear of failure and claim their place in the C-suite

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  • Women benefit from having someone in a position of power who is willing to sponsor them as they transition to higher-level jobs, according to a PayScale study.
  • Tricia Han, the CEO of the health and fitness company Daily Burn, is one such example of sponsorship done right.
  • While she was working as the head of product management for Dotdash, a digital-media company, she told Neil Vogel, the CEO of Dotdash, she wanted to sit in a seat like his someday.
  • He responded positively and acted as a sponsor to her in her transition to CEO of Daily Burn.
  • Click here for more BI Prime stories.

Successful executives have said time and time again that a sponsor or mentor was key to their climb up the corporate ladder.

Many of them have had one or the other. Tricia Han, the CEO of the health and fitness company Daily Burn, said she was lucky to have both — and in the same person.

Mentors provide advice, while sponsors present opportunities. In an interview with Business Insider, Han said Neil Vogel, the CEO of the media company Dotdash, helped her succeed by clearly providing both while she worked as chief product officer there. She said she loved her work, but after more than three years in the position, she realized she wanted a bigger challenge.

As a PayScale study affirms, women who have someone in a position of power who is willing to advocate for them usually ascend to higher roles at an accelerated rate. Han wanted to take the next step in her career, and she thought Vogel could help her get there. 

So at her next routine meeting with Vogel, Han was direct about her career desires. She said, "Neil, someday I'd like to sit in a seat like yours. And I don't mean tomorrow, but someday."

Han realized she wanted to be a CEO after a different mentor asked her why she didn't think bigger. She thought about it and realized she was ready to take this next step in her career. 

Han carefully thought about how she wanted to word her request so Vogel would know that she didn't want his exact job. After she made her request, she paused. Han told Business Insider that Vogel's reaction was "the best."

He immediately responded along the lines of, "I knew you were going to say that. I was waiting for you to say that. What took you so long?"

Vogel and Han had a good relationship, so she could've anticipated that he would respond positively. Still, she said she was nervous about approaching him. He could've easily told her she wasn't ready to be a CEO.

Instead, he responded, "Let's start figuring out what that means and how we get you there."

Embrace the risk of leadership

The crucial part, according to Han, was having the courage to put herself out there. She draws a distinction between saying, "Hey, I'm so great. You should give me that," versus, "I want to try that." The distinction is slight but important.

"There is some risk, and it's a little scary to take on a big endeavor and not know exactly what's at the other end of it," Han said. "But have faith and trust that, along the way, you're going to figure it out. Even if it's just something you tell yourself in the moment, it is helpful."

Han's support structure, which took the form of the mentors she had met throughout her professional journey, was crucial in helping her overcome the fear of not being ready for bigger challenges. Han has been a CEO for over two years, leading initiatives like the recent launch of a running app. Now that she's in a position of leadership, she's giving back. As she mentors others, she notices the same patterns of thinking that once held her back.

The biggest is the fear of failure, which is not without basis: A Bloomberg article published on Wednesday that was based on an annual report from McKinsey and LeanIn.org, said that for every 100 men who get promoted to first-line management positions, only 72 women achieve the same. So men and women ask for promotions at the same rates, but men are "much more likely" to receive them. 

A mentorship network, which can include family, friends, peers, colleagues, and bosses, can help navigate this. Business Insider previously reported through the story of ANGI Homeservices Chief Financial Officer Jamie Cohen that without mentorship, women, in particular, lose valuable insight into the realities of male-dominated business cultures. 

"It's almost like having your own personal board to advise you," Han said. "What you're looking for is a lot of different perspectives." 

SEE ALSO: How this 32-year-old became a CFO is a lesson in how mentorship helps break the glass ceiling

Join the conversation about this story »

NOW WATCH: Serena Williams and Alexis Ohanian have a combined net worth of $189 million. Here's how they make and spend their money.

15 creepy jobs and how much they pay

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How much would you have to be paid to dig graves, examine corpses, or investigate a crime scene?

H&R Block recently examined its 2018 tax files to compile a list of America's creepiest jobs and the average annual income for each frightening career. 

While these seriously creepy jobs may not be for the faint of heart, some of them offer six-figure salaries and flexible schedules. If you're not easily spooked, these alternative career paths might be the stuff of dreams, rather than nightmares.

Jobs that traditionally deal with death, like cremators, morticians, funeral directors, and coroners have annual salaries ranging from $44,000 to $77,000 per year. According to H&R Block, clowns filed the fewest returns, indicating that this creepy profession may be on its way out. 

Here are the 15 creepiest jobs and what they pay.

SEE ALSO: These photos show some of the most extreme working conditions in the world, from inside an active volcano to a deadly mine

Psychic

Average annual gross income: $25,231

Do you have a knack for reading energies or feel like you may have a sixth sense? If you do, becoming a psychic may be in the cards for you. Though psychics don't make very large annual salaries, hours tend to be flexible in this mystical line of work. Psychics can perform spiritual guidance through various different mediums, including palm reading, card reading, crystal gazing, and tea leaf reading. Most in-office psychics are not required to have formal training or certification, but phone psychic companies may require you to complete a test reading.



Clown

Average annual gross income: $31,589

Films like "It" and "Joker" certainly haven't helped clowns' reputations. According to H&R Block, clowning appears to be a dying professiononly 15 tax filers listed it as their occupation. No formal education or training is required to become a clown, but many choose to attend clown college in order to hone their skills. Variations of clowns have been around for hundreds of years in cultures across the globe — depictions date all the way back to 2500 BCE  in Egypt. While clowns were originally hired to entertain royals and members of the elite class, it seems that nowadays, clowns are more prone to scaring people than making them laugh. 



Phlebotomist

Average annual gross income: $34,093

A phlebotomy technician records patient information into a database, draws blood from patients, and labels or prepares the blood specimens for medical testing and possible donation. More than 10,000 tax filers reported that they worked in the profession. No formal education is required, but an associate's or bachelor's degree in phlebotomy can give you a leg up. So, if the sight of blood or needles doesn't give you the shivers, consider becoming a phlebotomist. 



Grave digger

Average annual gross income: $35,880

Those who reported working as a gravedigger earned much less than the median annual salary in the US, which was $63,179 in 2018. While this seriously creepy career may not earn you big bucks, most positions don't require formal education. However, due to the physical nature of the job, candidates should be prepared for manual labor — and perhaps things that go bump in the night.



Medical waste workers

Average annual gross income: $38,399

Medical waste workers handle the disposal of hazardous or potentially infectious bodily fluids and contaminants, or anything that may have come in contact with either. Medical waste is generated by healthcare facilities while treating patients. According to MedPro Disposal, medical waste can also include radioactive materials, human fluids, body parts, or animal carcasses. No formal education is required to become a medical waste worker, but those looking to enter this creepy field should be prepared to complete at least 40 hours of training.



Taxidermist

Average annual gross income: $38,688

Taxidermy may not be the ideal career for anyone with a weak stomach. To become a professional taxidermist, certification is required. Most states require a license, and a federally issued permit is required for taxidermists to work with migratory birds. While this creepy career might turn some animal-lovers off, taxidermy is seen by some as an art form and a way to preserve species for study long after their lives end. 



Cremator

Average annual gross income: $44,948

While this spooky job might give some people nightmares, it's undeniable that cremators are needed by people all over the world. ZipRecruiter explains that cremators, or crematory operators, ensure that bodies are treated with respect before, during, and after cremation. Training and education are often required to become a cremator. A degree in funeral services or mortuary science is preferred, and cremators must also be trained in ethics, how to operate the machinery, and safety practices in the crematory. 



Cemetery worker

Average annual gross income: $51,544

It's never just another day at the office if your office is, well, a graveyard. Cemetery workers are tasked with preparing graves for burial, sometimes including digging the hole and lining it with concrete, placing the casket-lowering device over the grave, and covering the grave with soil after the funeral. Cemetery workers also perform upkeep with the cemetery grounds and other general landscaping duties. A GED or high school diploma may be required, as well as technical knowledge of landscaping, machinery, fields, and gardening. Here's hoping you won't have to work the night shift!



Embalmer

Average annual gross income: $56,457

Embalmers are highly trained professionals who deal with preparing bodies for funeral services. Embalmers must be licensed and most positions require a two-year accredited mortuary science degree. The duties of an embalmer often involve removing blood or other contaminants from the surface of the body, injecting the body with embalming fluid, disguising any damage, and applying makeup to create a more pleasing appearance. Embalmers must get up close and personal with the corpses they work on, but this creepy job certainly plays an important role in society.



Crime scene investigator

Average annual gross income: $57,043

Those looking to enter the world of crime scene investigation should be prepared to deal with gruesome sights, and they should be able to carefully collect and analyze materials that are integral to the success of a criminal investigation. Crime scene investigators may collect hair, tissue, and even bodily fluids from a victim. They might also perform various tests on the body at the scene of the crime. Crime scene investigators are required to have a bachelor's degree in either science or forensic science. 



Mortician

Average annual gross income: $60,512

Otherwise known as undertakers, morticians generally deal with preparing a body for burial. They may either work with or replace the funeral director in terms of organizing the transportation of the body from the funeral home to the burial site. The term "mortician" is used less often nowadays, and the position generally falls under the larger umbrella of "funeral director." While some morticians are only required to have an associate's degree in mortuary science, some funeral homes prefer a bachelor's degree. Licensure and a one- to three-year apprenticeship may also be required.



Funeral director

Average annual gross income: $64,231

Funeral directors work with the family to discuss any and all funeral arrangements, including the location and who will preside over the service. Funeral directors also handle legal proceedings such as filing for life insurance and Social Security. They also handle the day-to-day operations of running the funeral home, including overseeing all employees. Funeral directors are most often required to have an associate's degree, some of which is in funeral service, and must be licensed. If this creepy job doesn't frighten you off, you could make a decent salary.



Coroner

Average annual gross income: $77,172

Though coroners do not require the same level of medical training as medical examiners or forensic pathologists, they could be required to complete certification and on-the-job training. Despite not needing a doctorate or even formal medical training, they can still determine the cause of death. However, if an autopsy is needed, coroners will most often consult with a medical examiner or forensic pathologist. Coroners are elected and are often required to be on-call 24/7, potentially making this spooky job also a time-consuming one. 



Toxicologist

Average annual gross income: $128,917

Forensic toxicologists may conduct toxicology reports on samples obtained during autopsies, measuring poison and dangerous drug levels in a person's blood in the case of death. Toxicologists also measure poison levels in the air, water, and food that we consume on a day-to-day basis. Toxicologists must be highly trained, and although dealing with poison and toxins may creep you out, you could be paid handsomely for it. An undergraduate degree in toxicology or a related field (chemistry, biology, biochemistry) is required.



Forensic pathologist

Average annual gross income: $150,888

Forensic pathologists are highly trained death investigators and are, in most cases, required to have a doctor of medicine degree as well as two years of fellowship under a forensic pathologist. In cases where the cause of death may be more complicated or mysterious, forensic pathologists might be appointed to investigate in place of a coroner. Forensic pathologists will determine the cause of death, the circumstances leading to death, and anything else the autopsy may reveal about the death. 



Snap CEO Evan Spiegel and supermodel Miranda Kerr just had their second child together. Here's a look inside their whirlwind romance. (SNAP)

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Snap CEO Evan Spiegel and Australian supermodel Miranda Kerr are incredibly influential individuals, but together they make up one of the world's most well-known power couples.

While Kerr, 35, is a big name in the fashion and modeling industry, the 28-year-old Spiegel is the CEO of one of the biggest tech companies, Snap.

But the two started dating back in 2015. A whirlwind romance followed, which led to their engagement in 2016. They got married the following year, and welcomed their first child, a boy named Hart, in May 2018.

Now, they've welcomed baby No. 2: a baby boy named Myles, Kerr announced Tuesday on Instagram.

Here's how the two powerful stars met and fell in love.

SEE ALSO: Google cofounder Sergey Brin has secretly been married to a law tech founder since 2018. Here are 14 other power couples who rule the tech world.

The two met in 2015 at a dinner for Louis Vuitton in Los Angeles. The night they met, Harper's Bazaar editor-in-chief Glenda Bailey said to Kerr, "I bet you two are going to get married."

Source: Business Insider



"We were really good friends for a long time before we started dating," Kerr told The Sydney Morning Herald. The two started dating in 2015.

Sources: The Sydney Morning Herald, Business Insider



Kerr was the first Australian to become a Victoria's Secret Angel in 2007, and consistently appeared among the rankings of the world's highest-paid models. Now, she's working on creative projects like her skincare line, Kora Organics, which she launched in 2006.

Source: Marie Claire, Forbes



Kerr was married to Orlando Bloom until 2013, and they share an 8-year-old son, Flynn. Spiegel had to wait at least six months to meet him, per Kerr and Bloom's rules, but "things are going well," Kerr said. "We're just a modern family now."

Source: The Edit



Spiegel stays busy as the CEO and cofounder of Snap, the parent company of the photo messaging app Snapchat.



Spiegel has a net worth of more than $3 billion, while Kerr is worth a cool $45 million. In May 2016, the couple purchased a 7,164-square-foot house for $12 million in the Brentwood neighborhood of Los Angeles. The home was previously owned by Harrison Ford, and has a gym, pool, and guest house.

Source: Business Insider



While their relationship is mostly private, the duo makes some high-profile appearances, like a May 2016 dinner at the White House with then-President Barack Obama.



Mostly, though, the pair loves hanging out together, as evident in Kerr's Instagram posts of the couple.

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In July 2016, Spiegel and Kerr got engaged. Kerr made the announcement in an Instagram post using Bitmojis, a company Snap bought for $100 million. The diamond on the engagement ring was reportedly 1.75 to 2.5 carats, and cost an estimated $75,000 to $100,000.

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Source: E! News, Business Insider



Spiegel took Snap public in March 2017. He got a $505.4 million package thanks to the IPO, making Spiegel the highest-paid CEO in the US.

Source: Bloomberg



Kerr was at the New York Stock Exchange to support Spiegel, sending snaps with early Snapchat employees on the trading floor.



In May 2017, Kerr and Spiegel tied the knot. The wedding was an "intimate affair" with 45 guests in attendance, many of whom were "high-profile" or models.

Source: E! News



Spiegel is known for being secretive, and that extended to his nuptials, too: Guests were picked up at checkpoints and driven to Spiegel and Kerr's home in blacked-out limos.

Source: TMZ



The couple held their wedding ceremony and reception under a canopy in the backyard of their home in Brentwood, California. The affair was complete with pre-nuptial yoga and after-hours karaoke.

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Source: Business Insider



A pianist played "When You Wish Upon a Star" during the cocktail hour, and during the reception, Kerr sang a rendition of Shania Twain's "You're Still the One" to Spiegel.



Spiegel and Kerr reportedly honeymooned on the private island of Laucala in Fiji at a resort whose villas have nightly rates ranging between $6,000 and $60,000.

Source: Architectural Digest



In November 2017, the pair announced they were expecting their first child together.

Source: Page Six



In May 2018, the couple welcomed a baby boy, Hart, named after Spiegel's grandfather. In an Instagram post a couple weeks after the birth, Kerr thanked everyone for their "warm wishes," and said her and Spiegel were feeling "so very blessed."

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Shortly after the birth of their first child, Spiegel said in an interview that having a child is a "life transforming event" that's "impossible to describe."

Source: E! News



To celebrate the Spiegel's first Father's Day as a dad, Kerr posted a tribute to Spiegel on Instagram last year. "Watching you become a Father warms my heart," Kerr wrote in her post. "You’re a natural and Hart is the luckiest boy to have you as his Dad."

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Despite her active presence on Facebook-owned Instagram, Kerr says she "cannot STAND Facebook," and has been "appalled" at the features it has copied from Snapchat. "Can they not be innovative?" she said. "Do they have to steal all of my partner's ideas?"

Source: Business Insider



However, that hasn't stopped Kerr from being critical of Snapchat when she think it's necessary. After the infamous Snapchat redesign rolled out in early 2018, Kerr reportedly hated the new look and asked Spiegel, "what are you doing?"

Source: CNBC



When Spiegel isn't running Snap, Kerr says her husband loves to come home and chill with the family. "He acts like he's 50. He's not out partying," Kerr once said. "He goes to work in Venice [Beach, in LA]. He comes home. We don't go out. We'd rather be at home and have dinner, go to bed early."

Source: The Edit



Kerr revealed in an interview in September a bit about how the couple prioritizes health and wellness. Kerr said she mops the floors of the couple's home with hot water and eucalyptus oil, and turns off almost all of the home's electricity at night — which she likened to "going camping."

Source: NewBeauty



Kerr also shared that she has a radiation-blocking sticker on the back of her phone, a nod to a controversial theory that cell phones emit harmful rays that could cause cancer and make people sick. Spiegel later revealed he doesn't have the same sticker on his own cell phone.

Source: NewBeauty



Spiegel said the couple imposes a limit on screen time for Kerr's eldest son, Flynn. He is allowed only 1.5 hours of screen time per week, a rule inspired by Spiegel's own parents not allowing him to watch TV until he was nearly a teenager.

Source: Business Insider



Nonetheless, Spiegel and his 8-year-old stepson are reportedly close. "He's already on his iPod," Spiegel said in a 2018 interview. "We email. Very emoji heavy. It's good!"

Source: E! News



In March 2019, Kerr and Spiegel said they were expecting their second child together. "Miranda, Evan, Flynn and Hart are looking forward to welcoming the newest member to their family," a rep for Kerr told People.

Source: People



Kerr announced in October 2019 on Instagram that she had given birth to a baby boy named Myles. "We are overjoyed at the arrival of Myles and so appreciate everyone's kind words and wishes during this special time," Kerr wrote.

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Source: Business Insider



Evan Spiegel and Miranda Kerr just welcomed their second child together. Here are 14 other power couples who rule the tech world.

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As the singer Grimes, Tesla CEO Elon Musk's maybe-paramour, might say, we appreciate power.

While some tech leaders, like Mark Zuckerberg, have been with their partners since college, notable figures in the tech sector have gravitated toward partners with just as much — or more! — power and pull in their industries.

The CEO of Snapchat, Evan Spiegel, just welcomed his second child with his wife, Australian supermodel Miranda Kerr. Kerr made the announcement on Instagram, where she revealed to her over 12 million followers that their newest son is named Myles.

But there have also been some high-profile splits in the past year that have hit some prominent tech leaders. Amazon CEO Jeff Bezos and his wife, MacKenzie, announced in early January that they were getting a divorce. Elon Musk and the Canadian singer Grimes dated for a while, though it's unclear whether the on again, off again couple is still together.

Here are 15 of the top power couples in the tech industry:

SEE ALSO: The most bizarre things that work with Amazon Alexa, from a twerking teddy bear to a smart toilet

Evan Spiegel and Miranda Kerr

Who they are: Spiegel is the cofounder and CEO of Snap Inc., Snapchat's parent company. Kerr is one of the highest-earning models in the world, and founder of wellness company KORA Organics.

Their backstory: The couple started dating in 2015, and got married in May 2017. They have one son who was born in May 2018, and Kerr announced this week she gave birth to their second child: a baby bay named Myles.

Read moreSnap CEO Evan Spiegel and supermodel Miranda Kerr are expecting their second child together. Here's a look inside their whirlwind romance.



Sergey Brin and Nicole Shanahan

Who they are: Brin is the cofounder of Google, and currently serves as the president of its parent company, Alphabet. Shanahan is the founder of legal tech company ClearAccessIP and the Bia-Echo Foundation.

Their backstory: The couple has been linked together since 2015, when they were seen together at the star-studded wedding for a dating app CEO in Jamaica. The couple reportedly have a baby girl together who was born late last year, although they've kept information about their child under wraps.

It was revealed in October that the couple has been married since 2018, but there are no other public details about the wedding.

Read more: Google's Sergey Brin has secretly been married to the founder of a legal tech startup since 2018



Karlie Kloss and Joshua Kushner

Who they are: Kushner is the founder of VC firm Thrive Capital and cofounder of health insurance startup Oscar Health. Kloss is a prominent model who runs coding camps for young girls called Kode with Klossy.

Their backstory: Kloss and Kushner have reportedly been dating since 2012. The couple got married in October 2018 in a small ceremony, then got married again in June on a ranch in Wyoming.

Read more:Venture capitalist Josh Kushner and model Karlie Kloss had a second wedding ceremony in Wyoming. Here's everything we know about the power couple.



Jen Rubio and Stewart Butterfield

Who they are: Rubio is the cofounder and president of luggage startup Away, and Butterfield in the cofounder and CEO of work messaging platform Slack.

Their backstory: The relationship between Rubio and Butterfield has flew under the radar, but it came under the spotlight in May when Butterfield jokingly proposed to Rubio on Twitter. Butterfield's Twitter proposal followed news that Away had landed a $1.4 billion valuation, and the Slack CEO joked he wasn't "just a goldigger."

Butterfield and Rubio both acknowledged the proposal was a joke, after a few hours. However, it seems Butterfield had apparently been waiting for Memorial Day weekend to propose — for real, this time.



Mark Zuckerberg and Priscilla Chan

Who they are: Zuckerberg is the CEO and cofounder of Facebook. Together, the couple launched the Chan Zuckerberg Initiative, a philanthropy focused on science and education.

Their backstory: The two are college sweethearts, and met in 2003 while they were students at Harvard University. The couple were married in a surprise ceremony in May 2012, the day after Facebook went public. The couple has two daughters, who were born in 2015 and 2017.

Read more:The 16-year relationship of college sweethearts Mark Zuckerberg and Priscilla Chan



Serena Williams and Alexis Ohanian

Who they are: Ohanian cofounded Reddit, then later cofounded the VC firm Initialized Capital. Williams is one of the best tennis players in the world, and ranks third on the all-time list of most winning players with 39 major tournament titles.

Their backstory: The couplemet in May 2015 in Rome, and started dating that same year. They got engaged at the end of 2016 at the same place in Rome where they had first met. Williams gave birth to the couple's daughter in 2017, and they got married later that year.

Read more:How Reddit cofounder Alexis Ohanian and tennis superstar Serena Williams met and fell in love



Bill Gates and Melinda Gates

Who they are: Bill Gates is the cofounder and former CEO of Microsoft, and the second-richest person in the world. Melinda Gates cofounded the Bill & Melinda Gates Foundation with her husband in 2000. 

Their backstory: Bill Gates first asked out Melinda Gates at a Microsoft company picnic after she was hired as a product manager in 1987. They dated for seven years before they got married. The couple's philanthropic organization, the Bill & Melinda Gates Foundation, has invested billions of dollars in efforts to enhance healthcare globally and reduce poverty. The Gates's have two daughters and a son together.

Read more:Inside the marriage of Bill and Melinda Gates, who met at work, live in a $124 million home, and will leave their children only a small fraction of their $98.1 billion fortune



Marissa Mayer and Zachary Bogue

Who they are: Mayer is the former CEO of Yahoo, and the cofounder of tech incubator Lumi Labs. Before that, she was Google's 20th employee. Bogue is a cofounder and managing partner at the investment firm Data Collective VC.

Their backstory: The couple met through a mutual friend in 2007, and got married two years later. Mayer announced her first pregnancy in 2012 on the same day she was publicly named Yahoo's CEO. She gave birth to identical twin girls in 2015.

Read more: The luxurious life of Marissa Mayer, the CEO who just sold Yahoo to Verizon for $4.8 billion



Marc Benioff and Lynne Benioff

Who they are: Marc Benioff is the founder and CEO of enterprise cloud company Salesforce, known for his philanthropic efforts to combat Bay Area homelessness. Lynne Benioff is a notable philanthropist on the board of the nonprofit ONE.

Their backstory: The Benioffs were married in 2006, although details of their Hawaiian wedding were kept secretive. In 2018, the couple bought Time Magazine together for $190 million.

Read more:The rise of Marc Benioff, the bombastic Salesforce CEO who's buying up Time Magazine for $190 million



Dave Morin and Brit Morin

Who they are: David Morin helped to create Facebook Platform and Facebook Connect, and cofounded Path, a now-defunct photo-based platform. Brit Morin is the founder of Brit + Co., a popular lifestyle media company for millennial women.

Their backstory: The pair first met when they both were working at Apple years ago. They got engaged in 2011 after an elaborate proposal set in the Maldives, and got married the following year.

Read more: What's Tough And Awesome About Being A Well-Known Couple In Silicon Valley



Kevin Hartz and Julia Hartz

Who they are: Kevin Hartz and Julia Hartz cofounded the ticketing startup Eventbrite in 2006. He is currently a chairman at the company, while she serves as CEO.

Their backstory: The couple met back in 2003 at a mutual friend's wedding. In a 2012 interview with Business Insider, Julia Hartz said that "we knew we wanted to start a company together before we lived together." The pair got married in 2006, and now have two children.

Read more:How To Marry Your Cofounder And Not Kill Your $200 Million Startup In The Process



Barry Diller and Diane von Furstenberg

Who they are: Diller founded the Internet company IAC in 1995, and now serves as a chairman for that company and for Expedia. Furstenberg is a notable designer with an eponymous fashion company who first rose to fame after marrying into a royal German family.

Their backstory: The couple got married in 2001, but have had an on-and-off relationship and friendship that's spanned more than 40 years. They first met years earlier in the 70s at a party Diller was hosting.



Paul Graham and Jessica Livingston

Who they are: Graham and Livingston helped found Y Combinator, a wildly successful startup accelerator program that's produced companies like Dropbox, Airbnb, and Stripe.

Their backstory: The pair started Y Combinator in 2005 while they were already dating. They got married in 2008, and now have two sons.

Read more:Paul Graham Founded Y Combinator 7 Years Ago To Create A Job For His Wife



Diane Greene and Mendel Rosenblum

Who they are: Greene and Rosenblum both helped found the cloud computing software company VMware in 1998. They also together cofounded the cloud startup Bebop, which Google acquired in 2015. Greene was put in charge of Google's cloud computing unit, and now sits on Alphabet's board of directors.

Their backstory: The couple met while attending the University of California, Berkeley, when Rosenblum gave Greene a ride on his motorcycle. They have two children together.



Emily Weiss and Will Gaybrick

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Who they are: Weiss is the cofounder and CEO of online makeup company Glossier. Gaybrick is the chief financial officer at payment platform Stripe. Both startups are worth more than $1 billion.

Their backstory: There's not a lot about their relationship that's been made public. The first picture of the couple on Weiss' Instagram is from New Years Day of 2019.



Today is National Dictionary Day — here are the 10 most confusing words in the English language, according to Merriam-Webster

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Dictionary

  • Wednesday, October 16 is National Dictionary Day in the United States.
  • Merriam-Webster has compiled a list of the most looked-up words in its online dictionary, and determined what people consider the most confusing words in the English language.
  • Words like conundrum and the similar-sounding affect and effect continue to confuse people. 
  • Visit BusinessInsider.com for more stories.

When you don't know the meaning of a word, there's one obvious place to turn: the dictionary.

Naturally, some words tend to confuse people more than others, as evidenced by Merriam-Webster's list of the 10 most looked-up words in its online dictionary.

So what are the most sought-after definitions in the English language? Probably not what you expect. You won't find hyper-obscure scientific terms, for example, because not enough people know them to bother looking them up. 

Rather, the most looked-up words are ones that are "middle of the road linguistically"— common enough to perpetually perplex readers, as Merriam-Webster lexicographer Kory Stamper told Business Insider.

Here are the 10 most looked-up words and their definitions:

Pretentious

Someone is pretentious if they express unwarranted or exaggerated importance, worth, or stature. Think beer snobs or Prius drivers, as the stereotypes go.

Ubiquitous

Ubiquitous is used to describe something that is widespread and constantly encountered, like television or fast food.

Cynical

Someone is cynical if they are distrustful of people's motives, or believe that human conduct is motivated primarily by self-interest. A cynical person might question why you offer to do them a favor, thinking to themselves, "what do they really want?"

Read more: Scrabble added 300 new words to its dictionary — these are the 22 most controversial ones you can use to win

Apathetic

Simply put, you're apathetic if you don't care about something. A synonym for apathetic is "indifferent."

Conundrum

A conundrum is an intricate and difficult problem. According to Merriam-Webster, it's often used to describe seemingly unanswerable questions involving ethics, sociology, and economics, but it can also refer generally to any puzzle or mystery.

Albeit

Albeit is a one-word substitute for "even though," like when you describe an extravagant, albeit expensive, night on the town.

A man flicking through english spanish dictionary

Ambiguous

Something that is ambiguous can be understood in two or more possible ways. For example, the sentence "the peasants are revolting" is ambiguous, because it could mean the peasants are rebelling in the streets, or that they are physically disgusting. We need more information to clear up the ambiguity.

Integrity

Integrity is the firm adherence to a code of values. We expect our leaders to act with moral integrity, for example, and musicians who "sell out" might get criticized for compromising their artistic integrity.

Read more: I've taught myself 5 languages for fun — here are 6 tips for getting a language to stick

Affect/Effect

The definitions of these words aren't confusing, but remembering when to use each one can sure be tricky. A good rule of thumb is that "affect" is usually a verb and "effect" is usually a noun. The weather can affect your mood, and a new policy can have a devastating effect

Love

OK, so this one isn't confusing at all, at least when taken at face value. But what exactly is love, if you had to explain it? Merriam-Webster speculates it's that exact question that drives so many people to look up "love" in the dictionary. For what it's worth, the dictionary defines love as "strong affection for another arising out of kinship or personal ties" or "attraction based on sexual desire."

SEE ALSO: The surprising effect 9/11 had on the English language

Join the conversation about this story »

NOW WATCH: Kylie Jenner is the world's second highest-paid celebrity. Here's how she makes and spends her $1 billion.


Lower pay, more harassment: How work in America has failed women of color

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Work is failing black and brown women.

A new report from LeanIn.org and McKinsey found that women of color make up an abysmal 4% of C-suite executives — while white women get 18% of exec roles and white men get 68%.

Not only are black and Hispanic women paid less than white women on average, studies find that they are more likely to work low-paying jobs.

Asian-American women, meanwhile, are most likely to get passed up for senior-level roles, and some ethnic groups (like Bangladeshi and Thai women) get paid much less than white men.

Read more:Nearly 3 in 4 women in tech have mulled leaving the field, signaling the industry still has a gender diversity problem

Even worse: women of color overall report higher rates of workplace sexual harassment and bullying.

Here are 10 ways that work in America is failing women of color:

SEE ALSO: Lonely, burned out, and depressed: The state of millennials' mental health in 2019

Black and Hispanic women are paid less than white people for the same work.

Black and Hispanic women are most affected by the gender wage gap, especially when compared to white men: black women make 67% of what white men earn, and Hispanic women get 58%.

Black women need to work an extra 233 days to earn what white men earn. Hispanic women, particularly Latinas, need to work 324 days.

 

 



And while Asian women are paid more than white women on aggregate, that differs if you break the number down depending on Asian ethnicities.

Indian-American and Chinese-American women — who are part of the wealthiest ethnic groups in the US — out-earn white men, according to data from the US Census Bureau.

Yet if you look at other ethnic groups within the Asian-American community, there are far greater disparities: Burmese-American women make just 50 cents for every dollar that white men earn, and Thai-American women make 60 cents on the dollar.

Filipino-American women, one of the largest Asian-American demographics in the US, earn 83 cents for what white men earn, and Bangladeshi-American women earn 69 cents.



Black and Hispanic women are far more likely to work low-paying jobs.

Workers of color — specifically, black workers, Hispanic workers, and Asian-American workers — are more likely to get paid poverty-level wages than white workers, according to a 2018 analysis by the liberal-leaning think tank Economic Policy Institute.

Black and Hispanic women are also overrepresented in low-paying work.

Black women, for instance, are more likely to work in food service, domestic work, and home healthcare — all some of the worst paying occupations in the country. They are additionally less likely to work in high-paying tech fields, the Institute for Women's Policy Research reports.

Hispanic people, meanwhile, account for just 15% of all jobs, but make up 36% of all high school dropouts — a group that typically gets low-paying work. As a result, largely Hispanic women make up 43% of all maids and house cleaners in the country, according to a 2013 report from The Atlantic.



Black and Hispanic women are particularly vulnerable to unpredictable schedules.

Black and Hispanic women working hourly wages have the most irregular schedules, according to a New York Times article citing data from Shift Project. Workers of color were 30 percent more likely than white workers to have had a shift canceled in the last month — even if both groups had the same work experience and education.

There are consequences from having precarious schedules: night shift workers and people who have irregular hours are also 33% more likely to suffer from depression. The children of these employees have worse behavior and inconsistent child care, the Times reported.



Women of color make up an abysmal 4% of corporate C-suites.

Just 1 in 25 C-suite executive-level managers is a woman of color, a new report from McKinsey and LeanIn.org on the state of Women in the Workplace 2019 found. White women make up 18% of C-suite executives, while white men make up the vast majority at 68%.

Women of color aren't just greatly out-numbered at the top — they make up 18% of entry-level jobs, 12 percentage points less than white women. They then face greater challenges to getting that next promotion: McKinsey found that for every 100 entry-level men who are promoted to manager, just 68 Latinas and 58 black women are promoted.

 

 



Women of color, particularly in the low-wage sector, are more vulnerable to sexual harassment and bullying at work.

Women of color overall are more likely to report sexual harassment at work, according to a 2019 study published in the journal Gender, Work and Organization.

Women of color low-wage sectors are particularly vulnerable. Black women and Latinas working in fast food, for instance, are more likely to report negative sexual attention than white women.

Women of color also face higher non-sexual harassment, like bullying. An analysis of survey responses from 800 employees found ethnic minority women suffered higher rates of harassment at work when compared to white people and men of color.

Researchers hypothesized this phenomenon occurs because women of color face a "double jeopardy" of being both women and ethnic minorities, groups more susceptible to harassment.

Read more:American workers say jobs should do more to help them cope with mental health issues like depression and stress



Black women are more harshly evaluated than white workers and black men — and feel they are more likely to get passed up for promotions and better opportunities.

A Harvard University study found that black women are seen as less effective leaders than white women and white and black men.

Black women also get some of the least support from their managers and feel they are often unfairly passed up for better opportunities, Lean In and McKinsey found.



Black women get paid less money after graduating — and they have a harder time paying off their student loan debt.

To attend four-year colleges, 86.6% of black students borrow federal loans, compared to 59.9% of white students.

Black students have a harder time paying them off, too: one in two black students defaulted on their student loans between 2003 and 2015, compared to just 21.5% of white students and 36.1% of Latino students.

Black women also take a longer time paying off their loans, research finds — in part due to making less money out of college. Black college graduates ages 21 to 24 earn $3.34 less per hour than their white peers, reported Jillian Berman for MarketWatch, citing an analysis by the left-leaning Economic Policy Institute. 

 



Founders of color get less funding than white CEOs.

Starting your own business is harder if you're a woman of color.

Citing various sources, Entrepreneur's Nina Zipkin reported that black women founders have gotten just .0006% of VC money since 2009. Roughly 1% of all Latino or Latina businesses between 2007 and 2012 used VC funding. And just 15% of investment professionals are Asian-American.

For this reason, Arlan Hamilton— one of VC's only queer black women — started Backstage Capital, a firm that invests only in minority-owned ventures.



Asian-American women are passed up for senior-level roles more often than other ethnic groups.

Asian Americans are the least likely racial group to get promoted into tech management positions — despite being the most-likely group hired into entry-level positions.

For women, it's even worse: out of all the Asian-American women working in tech, only 1 in 285 is an executive, a study from professional group Ascend found.



26 signs you're a great boss, even if it doesn't feel like it

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ceo boss work office meeting

  • Worried that you might be a subpar boss?
  • Check out these signs that you're in fact doing a terrific job managing your team.
  • Those signs include: You're able to try new things, you challenge your employees, and you have a sense of humor.
  • Visit Business Insider's homepage for more stories.

It's not always easy being in charge.

Overseeing others comes with a ton of pressure. And when you're in a management position, it can be difficult to evaluate how you're doing.

Are you striking the right balance between commanding respect and appearing accessible? Are your employees responding well to your style of leadership? Are any of your actions breeding resentment in the office?

Being a good boss is crucial for your organization — a third of employees in one survey revealed that they'd quit a job because of a bad manager, as Business Insider previously reported.

But you can't exactly go wandering around the office begging people to tell you how you're doing. You're better off organizing employee satisfaction surveys and soliciting feedback from your direct reports.

You can also take a look at these other, more subtle signs that you're killing it as a boss:

SEE ALSO: 8 questions to ask at meetings that will show the CEO you're a born leader

You don't have obvious favorites

Playing favorites is a great way to torpedo office morale. If you make it clear that a certain person is the apple of your eye no matter what, then that'll just encourage your other employees to give up on trying to impress you.



You treat your employees like human beings

Unfortunately, some bosses seem to feel that hurling insults and abuse at people is an effective motivational technique. In most cases, this simply isn't true. If you value your employees as human beings, then you're already a huge step above many managers.



You're willing to try new things

Good bosses adopt certain methods because they're the best way of doing things — not because they've just fallen into certain habits. The best managers give their employees a little room to experiment and innovate.

In fact, according to a study conducted by leadership development consultancy Zenger/Folkman, young people tend to make better managers partly because they're open to change.



You hold everyone accountable ...

Maintaining accountability is a big part of office morale, and it encourages workers to act with integrity, leading to an excellent workplace culture.



... including yourself

Good bosses don't pick a scapegoat or explain away mistakes. In fact, experienced managers admit it when they fail in order to create a workplace that's a safe environment for experimentation.

As former US Marine Angie Morgan told Business Insider, the best leaders have a narrow gap between what they say they'll do and what they actually accomplish. It's about "making sure you're the person who can follow through on your commitments," she said, and setting an example for the rest of your team.



You ask politely

Insecure bosses bark out orders and behave like divas in order to establish their dominance. If you always say the magic word and are generally polite, then that's definitely a good sign.



You give support

Bosses should build trust with their employees by providing a reasonable amount of support and guidance. Obviously, you don't need to hold anyone's hand, but throwing people into the deep end isn't ideal, either.



You remove obstacles

Bad bosses throw up roadblocks that make it harder for people to succeed and do their jobs. Great managers should actively work to make the lives of their employees easier.



You're a good coach

Coaches don't just sit back on the sidelines twiddling their thumbs. But they don't run onto the field and start playing, either — unless they're that one scary dad who takes the youth recreational soccer league way too seriously.

Good bosses are like good coaches: They command respect and provide the right blend of praise and constructive criticism to bring out the best in their employees.



You're able to manage expectations

Bad bosses often disappoint or confuse their teams by presenting inaccurate pictures about how things are at the office — e.g., talking up how well the company's doing and then springing news of layoffs on everyone. Good managers are honest and open.



You give feedback

Good employees crave feedback to learn how they can improve and grow. Great bosses are happy to oblige.

Recently, experts have noted that the feedback process at many companies is broken because it's too subjective. As leadership experts Marcus Buckingham and Ashley Goodall write in the Harvard Business Review, it's better to share your personal reaction to an employee's behavior than an overall assessment of their performance. For example: "This is how that came across for me," or "This is what that made me think."



You keep the environment open and transparent

Transparency makes for a happy office culture.



You ask for insight

Employees want to feel heard.

Obviously, at the end of the day, you're responsible for making the final judgment. But once in a while, if the situation calls for it, good bosses reach out to their workers to get their insights and opinions.

 



You explain yourself

Good managers don't expect anyone to read their minds. They outline a clear vision and provide their team with the knowledge and tools to achieve it.



You care about solutions

When the going gets tough, the weak bosses find someone to blame. Good managers focus on finding a solution to the problem, rather than throwing people under the bus.



You care about challenging your employees

Bored workers are unhappy workers. The best bosses check in with their workers to ensure that they're being challenged.



You don't micromanage, but you're not too hands-off

Carefully examine the capabilities of your workers in order to achieve a good balance. Could you give any of them more responsibilities? Is there anything you can start delegating?



You check in with your employees

You don't pop in to nag people like Bill Lumbergh in "Office Space." You genuinely check in to talk to — not at — your employees in order to find out their goals and worries.



You have a sense of humor

It's important to never take the joking too far in the office. That being said, good bosses take their work seriously — not themselves. It's good to have a laugh with your employees.



You care about the dreams and goals of your employees

The best bosses are invested in their employees. That means that they're actively concerned with the professional goals and aspirations of their workers.



You're not nice just for the sake of being nice

Being too nice of a boss can actually be rather cruel, as Betty Liu points out in a LinkedIn article. Artificially sweet managers heap on undeserved praise, then yank the rug out from under their employees later on.

So don't play nice because you don't like conflict. Be authentic and real with your workers. You'll be doing them a big favor.



You're a good listener

This is the main reason why introverts make quite good bosses.

Many people have had a manager who loved to talk. Rarer — and infinitely more appreciated — are those bosses who are quality listeners. Good listening skills shows your employees that you're seriously considering their opinions and needs.



You take an interest in your employees' lives

Good bosses don't cross the line into nosiness. Still, they care enough to ask about peoples' summer plans, kids, and elderly parents. This interest will demonstrate to employees that their boss actually cares about them, making both parties more invested in their working relationship.



You tailor your approach

Different employees have different needs. "One size fits all" just isn't going to cut it in the workplace. The best bosses are flexible. This allows them to fulfill all sorts of roles in order to better cater to the needs of their workers.

According to Sally Boyle, international head of human capital management at Goldman Sachs, every manager should get to know the people on their team. Specifically, "what makes them tick, what opportunities they might want, what they need to get better at, what feedback they need to have." 



You demand effort, not perfection

Great leaders demand — and inspire — employees to work hard. They lead by example and give workers the tools they need to succeed through hard work.

Bosses who are too rigid are simply unrealistic. People make mistakes. It happens. If you punish small failures, you'll just stifle innovation, experimentation and proactivity in your office.



You suspect you're an awful leader sometimes

When Business Insider previously spoke with author Simon Sinek about leadership, he explained that individuals who believe themselves to be excellent leaders are often, in fact, terrible leaders.

Great bosses recognize that authority and rank do not equal leadership abilities. As a result, they are constantly working to improve themselves. These quality bosses might even feel inadequate at times.

However, just the fact that they recognize their own flaws renders them superior to many managers that totally lack self-awareness.

Jacquelyn Smith contributed to a previous version of this article.



Chipotle is paying its employees' college. Here are 15 major companies that will help you pay for school.

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Chipotle Prep 17

  • Chipotle just announced it will offer free tuition to employees who have worked at the company for 120 days or more. 
  • Other major companies across the country offer some sort of college-tuition reimbursement program.
  • Verizon employees are eligible to receive up to $8,000 per year of tuition reimbursement.
  • Visit Business Insider's homepage for more stories.

There's no doubt about it: college is expensive, and student-loan debt is higher than ever.

But the good news is, depending on where you work, it could come a lot cheaper — if not almost free.

Chipotle recently announced it would offer free tuition for all employees who have worked at the company for 120 days or more. Workers can choose business and technology degrees from schools like the University of Arizona or Bellevue University.

Many other companies around the country provide their employees with tuition assistance.

From Starbucks to Chipotle to Fidelity Investments, here are 15 companies that help their employees get a degree. 

Melina Glusac wrote a previous version of this article.

Chipotle will offer free tuition for all employees who have worked at the company for 120 days

The next time you're paying extra for guac, remind yourself that the money is going toward Chipotle's tuition assistance program.

The food chain has a separate partnership with Guild Education, and the perks are available to both part- and full-time employees. These include tuition assistance, discounted classes, and credit for on-the-job training.

 



Part-time UPS workers can get up to $25,000 to attend school.

Through its Learn & Earn program, part-time employees can earn up to $5,250 in assistance per year, and up to $25,000 total.

And Learn & Earn has a high retention rate — according to their website, over 70% of UPS employees started out as hourly part-time employees. And what's more, UPS claims to have invested over $200 million in tuition assistance for approximately 120,000 college students since the program was launched in 1999.



Wells Fargo reimburses employees up to $5,000 per year for for eligible tuition expenses.

Wells Fargo is the third-largest bank in the US, and it strives to treat its "team members" with benefits, a 401(k) plan, and up to $5,000 in annual tuition reimbursement. 

The bank also offers scholarships to employee children as well, ranging from $1,000 to $3,000.



Smucker's offers reimbursement for continued college courses.

Next time you're enjoying a jar of Smucker's strawberry jelly, consider looking into a job at The J.M. Smucker Company, one of America's most iconic companies.

According to their website, Smucker's offers reimbursement for continued college courses, as long as they've been approved by the company. They also offer a scholarship program for 10 employee kids a year, for $3,000 each.



Starbucks employees working part- or full-time receive 100% tuition coverage for a bachelor’s degree through Arizona State University.

If you're working 20 hours a week in any US company store and you don't have a bachelor's degree, you're eligible for The Starbucks College Achievement Plan.

This program began in 2014 and is a partnership with Arizona State University. It covers tuition in full until you graduate from ASU's high-ranking online degree program.



Walmart and Sam's Club workers can get 15% of their entire college tuition covered.

If you work at Walmart (or Sam's Club) and you register for courses at American Public University or American Military University, you (plus eligible family members) could receive a grant that covers up to 15% of your entire tuition.



Verizon employees are eligible to receive up to $8,000 per year of tuition reimbursement.

In addition to being one of America's top mobile phone companies, Verizon offers a great reimbursement package. According to their website, they doled out a total of $77 million in tuition assistance to their employees in 2017.

 



Bank of America reimburses eligible employees up to $5,250 for job-related courses.

Bank of America's program can cover not just tuition, but also textbooks and other educational expenses.

 



Fidelity Investments employees can get up to $10,000 in assistance per year.

Fidelity Investments also offers a generous tuition assistance program.

With the approval of a supervisor, as well as proof of coursework at an accredited university or college, a Fidelity employee can get up to $10,000 in assistance per year.



Comcast employees going to school get reimbursed $5,250 annually.

According to the NBCUniversal program, students can get up to $5,250 annually if they are eligible for the Leader Development Grant Program. Additionally, Comcast employees get reduced payments on internet and cable, which could help any cash-strapped college student.



Disney hourly employees can take online college courses for free.

Disney Aspire is a company initiative that offers tuition reimbursement to its employees up front.

Disney invested $50 million to the program in 2018. More than 80,000 hourly employees will be eligible for Aspire's perks, which encompass assistance toward high school diplomas, college courses, and even vocational skills.



Best Buy employees can even get graduate degrees partly reimbursed.

Best Buy's tuition assistance program allows full-time employees who have worked at least six months to get up to $3,500 per year for their undergrad studies, and up to $5,250 for graduate studies.



AT&T workers can get up to $20,000 of their undergraduate degree covered.

AT&T gives full-timers up to $5,250 a year towards their education, with a lifetime cap of $20,000 for undergrads, and $25,00 for graduate programs.



Oracle offers tuition reimbursement to global employees.

Oracle, the computer technology company based in Redwood City, California, offers $5,250 in tuition reimbursement annually. They have branches around the country (and world), so no matter your location, you might have the opportunity to be reimbursed for school.



BP covers nearly all tuition for its full-time employees.

BP covers full-time employees' education costs up to 90%. Talk about a fuel-provider. 



The pitch deck that Midwestern startup Bellwethr used to raise a $2.5 million seed round to make AI more accessible to companies

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Matt Moody

  • Matt Moody started his company Bellwethr with the idea that machine learning is one of the most powerful innovations in human history, and he wanted to make AI so simple that any business could use it.
  • Moody learned while he earned by selling his predictive churn technology to clients, which is now being scaled in a SaaS model.
  • When he decided to go big, he brought on a cofounder — as he learned VCs often wouldn't fund single-founder startups.
  • In the seed funding stage, the founders' abilities are really what's being banked on. He shared with Business Insider the pitch deck that helped them raise $2.5 million in seed funding.
  • Click here for more BI Prime stories.

Matt Moody, founder of Kansas City-based SaaS startup Bellwethr, began toying with the idea of automating a customer lifecycle a couple of years ago. He was blown away by the power of machine learning and what it might accomplish for businesses and their customers.

Machine learning is a method of data analysis that automates analytical model building. Sas Institute, a leader in the online analytics space, describes it as "a branch of artificial intelligence based on the idea that systems can learn from data, identify patterns, and make decisions with minimal human intervention." 

These systems account for the suggested items you see while shopping on Amazon, the recommended programs offered on Netflix, and the calls or texts that go out from credit card companies alerting customers on potential suspicious activity. 

In a recent interview with Business Insider, Moody shared that he thinks machine learning is one of the most powerful innovations in human history, "Every innovation up to this point has been physical, but machine learning is the first cognitive innovation," he said. 

Working with many types of businesses over the years, Moody knew that naturally customers would come and go in the lifespan of the business, but he wondered if there was a way to automate red flags to know when that might happen. He thought if he could help his clients predict this, it could help them maintain their best customers longer. 

Iterating on the product to prevent churn

The first versions of what is now the Bellwethr platform noted indicators of potential customer dissatisfaction, such as calls to customer service and late payments, then predicted how likely the customer would remain a customer and for how long based on large numbers of subscriber data. 

After he'd built out this early model and was seeing accurate predictions for customer turnover, Moody was asked to present at a machine learning conference in Berlin. In the audience was a research scientist who was also involved with the Kansas City chapter of Techstars, a startup accelerator that happened to be in Bellwethr's backyard. 

It was during a pitch to VCs that Moody was presenting while participating in Techstars that one of the mentors actually said, "Now what?" At that time, the software was a predictive churn model only, so when asked what the clients do with that data, Moody had to say, "I don't know." The next question identified the potential churn of Bellwethr's own clients when the VC asked, "What if clients don't do anything?" Moody had to respond with, "Then I guess they'll run out of customers eventually and they won't be our clients for very long." 

Techstars Demo Day 2018

This feedback took Moody back to the drawing board. It was helpful for his clients to know what kind of turnover to expect from their customers and to be able to tell them what those warning signs were, but it needed to offer some solutions to truly be valuable. 

The next iteration of Bellwethr was the "Retention Engine," which flags warning factors but then allows actions to be assigned to counter the expected churn. These actions could be to send a specific sequence of emails to customers that were nearing the danger zone, answer frequently asked questions, or otherwise address issues that had people canceling their service. Then, a milestone would be entered in (such as, "Is this customer still a customer three months from now?") and would indicate whether the action was successful or not, and at what rate. Additional actions could also be loaded in and tested to see if something else was more effective, such as a mailed letter or set of postcards or a gift of some kind. 

Advancements to the Bellwethr software were then added that included options to "win back" the customers, noting which tactics were most successful and with which types of customers. This allowed for not only a/b testing (for example, "Would the series of emails work or would the mailed letter work?") but for a/infinity testing. 

Now, the software is able to not only predict the customers at risk of canceling but allows the company to deploy methods within the same platform to keep them. By not only recognizing the warning signs but also testing win-back strategies, Bellwethr could address initial VCs' concerns and help its clients keep customers longer. 

Today, Moody said Bellwethr clients can see a reduction of churn by 27% almost immediately, which results in huge numbers of customers — and dollars — staying with the client.

Scaling Bellwethr with a cofounder and VCs 

After speaking at the Berlin conference and meeting the first VCs he'd come in contact with, Moody decided that he wanted to grow the business bigger and more quickly than he'd be able to on his own. Courting VCs was a prime way to do it. 

Daron Jamison

In researching what VCs were looking to invest in, Moody learned they're unlikely to invest in a solo founder. He extended an offer to someone he thought was perfect for the role of cofounder, Daron Jamison. Moody knew Jamison shared the same vision and knew the aspects of the business probably better than anyone else — Daron had actually been an early Bellwethr client while on the leadership team of another company. 

Going through KC Techstars in 2018 was one of the first orders of business for the newly partnered founders. Jamison's skill set in finance and business operations complemented Moody's product development and sales strengths. It was these abilities, Moody said, that actually seemed to be the thing that VCs honed in on during pitches. While the Bellwethr pitch deck always detailed goals and results, Moody said that what seemed to seal the deal was that Bellwethr had experienced founders. 

"This wasn't my first rodeo," he explained. "They liked that I had developed and sold products before. That, and our personal abilities, seemed to be the thing they were betting on." 

Evolving the business (and the pitch deck)

Just as the Bellwethr software continuously learned and evolved, so did Moody and Jamison. Moody said every pitch deck they created became obsolete almost immediately. They developed better analogies to communicate the software's capabilities, graphics that mapped the process, and focused on whatever core metric they could at the time. They saw each presentation as an opportunity to learn what made sense to their audience and what didn't, no matter the audience. 

Initial versions of the pitch deck focused on how the predictive model worked and how accurate it was. Later versions built in the solution mechanisms that had been added to the software — with that flashing 27% reduced churn rate that had VCs taking notice. 

Now what? What's next for Bellwethr?  For machine learning — and Bellwethr — the possibilities are endless. Moody envisions Bellwethr solving problems and creating solutions for many years to come, for many types of businesses, and is looking forward to the challenge.

Here's the pitch deck that helped Bellwethr secure $2.5 million in funding:

SEE ALSO: PITCH-DECK LIBRARY: The pitch decks that helped hot startups raise millions

READ MORE: VCs invested almost $40 billion in fintech last year. 4 major leaders describe the steps they've taken to grow their businesses after being flushed with cash.

















































A quarter of Americans haven't gotten a raise in years, and it's part of a pattern that's baffling economists

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upset defeated

Unemployment in the United States is at a 50-year low, a traditional signal of a healthy economy. And yet, it's still been tough for some workers to score a raise.

Insider recently teamed up with Morning Consult to survey 2,096 Americans about their financial health, debt, and earnings for its new series, "The State of Our Money."

About half of the survey respondents said they are currently in the labor force. Of that group, 32 were Gen Z, 399 were millennials, 337 were Gen X, and 217 were baby boomers.

In total, a majority of those with a job (60%) have gotten a raise in the last several months to a year. About 11% last received a pay increase two to three years ago.

Still, 14% haven't gotten a bump in their pay in over three years and about 10% have never had a raise, together representing about a quarter of the respondents.

Looking at millennials specifically — the largest generation in the US workforce right now — 19% either haven't had a raise in more than three years or never had one. Nearly 9% of Gen Xers and 8% of baby boomers say they've never gotten a raise.

Workers have lost some of their bargaining power, economists say

In September, the labor force participation rate among 25 to 54-year-olds reached nearly 83%, the highest it has been in the decade since the Great Recession. Such low unemployment should mean that employers are bumping up pay to keep current employees and lure new ones, but that's not the case, Business Insider's Rachel Premack reported.

Even economists are baffled by the sluggish wage growth, Premack wrote, but they have a few theories. In short, companies appear to be prioritizing shareholder interest over their employees.

"There is this idea that shareholders are the one set of stakeholders that deserve the largest share of a company's profits, rather than balancing the need of other stakeholders like workers or consumers,"Jake Rosenfeld of the University of Washington in St. Louis told Premack.

In addition, the reduced presence of unions and a general decline in labor standards have dampened employees' bargaining power. 

According to the Insider and Morning Consult survey, Gen Xers, defined as ages 39 to 54, were nearly twice as likely as millennials to say they hadn't received a raise in over three years. Census data shows that earnings tend to plateau for the typical American between their mid-to-late 30s to early 60s, with workers in that age range all having median incomes of about $50,000 to $55,000.

Check back on "The State of Our Money" throughout the month for more findings and analysis.

Join the conversation about this story »

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